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One Plus One Equals Three?
synergy push pull marketingBy Michael Angier   © All Rights Reserved

_Synergy: It's a word that most of us are familiar with and yet one not so easy to define. It's more than two or more people getting along and benefiting one another. It's when the combination of energies, resources, talents and efforts equals more than the sum of the parts--when 1+1=3 (or even more).
synergy push pull marketing
_This story illustrates the concept. In northern Canada, an ox pull was being held to determine who had the strongest ox. The winner pulled 9,000 pounds and the runner-up pulled just a few pounds short of that. The owners and old-timers who had witnessed the competition started to debate as to how much the two strongest oxen could pull if they were teamed together.
synergy push pull marketing
_The wagers went down. Some bet 16,000 pounds. Another 17,000 and still another felt that they should easily pull double their singular efforts--18,000. When the two oxen were hitched together, they actually pulled over 26,000 pounds!
synergy push pull marketing
_That's synergy. The whole being greater than the sum of the parts.
synergy push pull marketing
_When two or more people, groups or companies come together and pool their talents and abilities toward a common purpose, the laws of math go out the window and the laws of synergy prevail. Far more can be accomplished than the individuals or groups could ever have achieved independently.
synergy push pull marketing
_Many marriages are great examples of this concept. Some companies achieve this as well. The alignment, the joy, the ease of accomplishment is magical.
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synergy push pull marketingIt takes work. It takes commitment. It takes an objective bigger than the participants. And it's worth it.
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_This article is excerpted from Michael's ebook Strategies for Success. You can obtain a frŽŽ sampler or purchase the entire 78-chapter book at http://successnet.org/book.htm It's frŽŽ for Gold Members.


MICHAEL ANGIER . SuccessNet.org and WorldClassBusiness.com help you and your business grow. Get their frŽŽ report, 10 Pillars of a World Class Business, by sending an email to wcb@SuccessNet.org No-cost subscriptions, memberships, eCourses, eBooks and more are available at http://SuccessNet.org and InfoPlease@SuccessNet.org

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