A Secret To Maximize Your Success With A Solo Ad! By A. T. Rendon   © All Rights Reserved The very best form of online advertising is Ezine and Newsletter Advertising. Why? First, because Ezines and Newsletters are read by people who have requested to receive those publications. That is to say that these people are OPT-IN subscribers. People that read those ezines and newsletters do so because they are about a subject that is important to them and thus are read with enthusiasm. That creates a 'Niche or Target Audience' for delivery of whatever RELATED message you wish to convey. It is conservatively estimated that there are now over 450,000 online publications for you to read and explore. A review of newsletter and ezine directories will yield a wealth of online publications that will cover just about every conceivable subject that exists. Whatever your interest, you can find it already published. For a FREE List of Directories that contain 10's of 1000's: ezine_dir@emailexchange.org You can find even more publications by doing a keyword search at your favorite Search Engine or Directory of Newsletters and also for Ezines. No matter what your product or service, you are bound to find an online publication that already has subscribers who will fit your niche or target audience for your ad. That makes online publications one of the very best places to start your own successful online advertising campaigns. And the most cost effective! Second, when you get ready to run your ad in any online publication, then you must decide on whether you want to place a Classified Ad, a Top Sponsor Ad or a Solo Ad. The very best type of ad to place is a Solo Ad. I have been doing business online for almost 9 years and I have learned from trial and error that a Solo Ad will pull 20 to 30 times more than a Classified Ad. Why? Because your Solo Ad will NOT compete with any other ads. Your Solo Ad is a HIGH-IMPACT message that will easily be read and will easily be acted upon. Your Solo Ad provides your message with MAXIMUM EXPOSURE! With MAXIMUM EXPOSURE you will achieve MAXIMUM RESULTS. A Solo Ad is well worth the added expense over other types of ads. And, you will significantly improve your rate of return if you incorporate some of the following principles in your Solo Ad copy: 1. Create An Impressive Title. Your Title can make or break you. 'Stress Your Benefits' and make use of Action Words. Benefits will sell your product or service. Will it save them money? Save them time? Make their life easier? Will it fulfill their dreams? Make them happy? Bring Satisfaction? Forget about describing your product or service. Instead, stress what your product or service will do for your prospects. Describe those BENEFITS! Use Action Words to capture their attention and entice them to respond immediately to your ad. Offer something free in your ad copy. It can often tip the balance to create a favorable response. For a FREE list of Action Words to make use of in your Solo Ad copy, send a blank message at: mailto:action_words@emailexchange.org 2. Keep It Short. Do NOT try to sell anything from your Solo Ad copy except ENTICEMENT… peak their curiosity and interest so that they will desire to find out more. The shorter your ad copy, the more likely it will get read and responded. Use a maximum of 10 lines of text and spaces. Do NOT make the mistake of sending out a Solo Ad that is ten blocks long and boring to your readers because it just goes on and on. 3. ALWAYS Include An Email Contact. My experience is that your ad response rate will increase by as much as 50% if you simply include an email contact address in your ad copy. Adding your email address gives those responding to your ad the option of using what works best for them. Besides, you can not follow-up with visitors to your web site but you will with those that request your information by email. Also include your web page URL in the ad copy. Make use of a good Auto-Responder service to deliver your sales message - instantly. This helps you to automate the process of delivering your info to your potential customers. For a FREE list of Auto-Responder Services send to: mailto:freeautoresp@emailexchange.org Follow these few tips and your Solo Ad Will bring you successful results and excellent response rates. And that means more sales. A.T.RENDON is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Web Site Entry Protected "FREE Submit To Over 3.1 MILLION FREE Ad Sites!" subscribe_fbcn9@emailexchange.org Visit us at: http://emailexchange.org/?Articles

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