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Step-By-Step Marketing Plans
 By Robert Smith
©2004 All Rights Reserved
One of the biggest causes of failure in home-based business is to believe that success will be automatic or easy, or that ALL you have to do is follow someone's Step-By-Step plan.
Good business opportunities are everywhere; people willing and able to take advantage of them and make them work are rare. Most people fail simply because they don't want success enough to do whatever it takes.
Let me begin by telling you where I am coming from.
Thought is creative. If something is true in the real world, it had to be true and conceived in mind first.
Second, I believe we reap what we sow. Whatever our deepest heartfelt desire is, we will attract into our life.
"Every Seed Gives Birth to Fruit of Its Own Kind."
This is a principal in nature. No matter how we regard it, it remains a fact.
Furthermore, we exist in a world of effects where we are the first cause or FIRST THOUGHT. In order to change our objective reality, we only need to change our attitude. In fact, our attitude is one of the few things we really CAN change.
It follows that "if you keep doing the same things, you will keep getting the same results." To change the result, we have to first change our attitudes and expectations. In addition, we have to care about the result.
To illustrate my point, I want so share an email I received.
QUESTION:
Hello there,
I have been taken by SO many of these programs. NONE have worked for me. How can I be sure that what you are telling me is true? I REALLY NEED something to work. Does the advertising that you say is free really work?
Can I get by with doing only that? I can't even afford the $20 enrollment right now, so if I buy that, I can't do much with advertising. Please be honest with me. Does it work?
Thank you so much for your time.
Name withheld
My Response:
I don't want to sound unkind, but I wish you would re-read your own message. It's YOUR attitude that is dooming you to failure.
No, I don't think this business opportunity is right for you, at least not as long as you feel the way you do. No business can fail unless you allow it to fail.
My father used to tell me that, "A Person Who Won't Be Beat - Can't Be Beat."
No business plan has any chance of working unless you decide to make it work. Your attitude, at first glance, is that of someone daring a home business to work for you. Success does not happen to you, at least for most of us. You build success by building one success on-top of another.
If It Feels Like Work, You Are Doing Something Wrong!
Would you give up so easily if you invested your life savings, mortgaged your house, and invested your kids' college funds in your business?
How much return on your investment can you expect for a twenty dollar investment depends on you. Success doesn't happen overnight, it's a process. To be successful, all you have to do is invest yourself in the process.
Are you willing to invest enough time and effort to create your success? I work 100-hour weeks because it's what I really enjoy doing, especially the learning and growing part of it. I earn my income in many ways.
Its not JUST about the money
I worked full-time for almost two years before I made a dime. I "was taken" many times, but I learned something each time. I lived off my savings because I understood that if I kept investing my time and energy long enough to grow my business, eventually I would succeed. I stroked my faith with desire.
After over 60 months, working more than full time in my own Internet-based business things are going pretty well. I earn a better-than-average income. I can live anywhere I choose. I can choose my own hours. In short, I have more security because I am in control of my life.
If That Is What You Want, It Doesn'T Come Cheap.
Was it easy? NO, when you go into business for yourself, you are making a break from the security you thought you had. However, in truth, there is no such thing as security.
I worked in the printing trade for 30 years; I started out at $3.00 an hour in 1965. In 1995, I was earning well over a hundred thousand dollars a year when I left the trade.
I thought I was secure, being at the top of my trade, but just the opposite was true. The higher you get, the farther you fall. I was never more insecure as I was at the top.
I worked for a pre-press shop (color separation photography). In 15 years my employer had never had a layoff. Microsoft and Boeing were our largest customers. I had just bought a new home. I thought I was about as secure as it was possible to be.
One day, all of the work from Microsoft just stopped coming in. Nobody in our company saw it coming. In six weeks, we went from a tight team of 38 people to twelve.
At the time, I lived in Seattle, Washington. I had watched the trends for five years as computers did more and more of the work. It reached a point where even people with years of experience and advanced computer skills were being laid off. In 1995 in Seattle, 400 of 600 qualified journey-level lithographers were out of work. Kids right out of college were getting the new jobs as they became available. They were fresh meat, and would work for half of what we had earned.
I do have a reason for telling you all this. The same scenario is happening everywhere, in every line of business, all over the world. The only real security is within.
I watched my life savings dwindle down to nothing. I persisted when that ran out. Almost everyone I knew was telling me how foolish I was to start over at age 45. The way I figured it, I could have lost everything either way. The only thing I could lose was the fear of failing.
Why do you think that only five percent of the population works independently? It's because everyone else is looking for something or someone OUTSIDE of himself or herself to tell him or her what to do.
It's VERY difficult to earn an income, even full-time, on the Internet. If it were easy, anyone could do it.
Nothing ventured, nothing gained
ROBERT SMITH
helps thousands successfully market their
Internet based home business. You'll find tons of free marketing tools & resources on his Internet Marketing web
site at: http://www.smithfam.com/.
eBook2004 Internet Marketing CD
http://www.ebook2004.com/special/cd.html
You can reach him by phone at: (541) 689-1847 PST
and by email at. Contact Robert Smith
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