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Search Engine Secrets
One single page with a high placement in a major search
engine like Yahoo or Google can drive thousands of free visitors
to your website each and every day for years. Most folks haven't
a clue how to gain a top listing so a little bit of knowledge can
be a valuable asset. The downside is that there are millions of websites and
everyone wants a top listing. Most likely you will not get a top
listing without some kind of effort and at least a basic
understanding of how the search engines work. Success with the search engines requires developing an
ongoing strategy for months - even years. I am on year 6 and
earn over 5,000 visitors a day. I did it by developing quality
content. This article should help you get started developing a
working strategy on obtaining a top position.Search Engine Secrets Each search engine is an independent business separate from
the others. Every search engine or directory is developed serve the
needs of their identified niche and to supply the best quality
CONTENT for every search. Each Search engine can and does have
different rules for inclusion in their results pages. It's also
in the search engine's interest to make their ranking policies as
unclear as possible. It's difficult to get the top placements free unless there
is little or no competition in the keyword phrases you choose.
With well over 200,000 new pages being submitted per day it's
getting more difficult to be truly unique. Most people don't type in single words into search engines
and it's almost impossible to be found with a single keyword.
Promoting or buying single words in is a waste of time, a better
strategy is to use 2 and three word keyword phrases.Pay-per-click Placement Most Search Engines now offer Pay-per-click placement
services. Pay-per-click search engines supplement their own listings
with results generated by other search engines in order to fill
out the listings especially on non-commercial topics. Search engines (even the Pay-per-clicks) love and need good
content to get people to use their engines over again and again
and will always move good content as high as possible while
moving commercial content as low as possible, anything unique or
rare is rewarded in placements. A much overlooked free backdoor to achieving a good position
in the Pay-per-clicks is offering compelling content that people
are actually searching for using less commercial keywords and
phrases several times within your page content.Product Promotion On The Search Engines Search engines are at war with businesses trying to use the
search engines to promote their product over someone else's. The
search engines make their own rules so it's a game you and I
can't win. The key is to give them what they want. Develop
useful and compelling content that will attract traffic, and use
that traffic to gently lead them to what you are selling. The good news is there are only a few of the major search
engines really worth spending a lot of time and money getting a
good position in the listings.Yahoo Is The Most Popular Search Engine It's been asserted that almost 50% of all Internet searches
begin at Yahoo. I don't know if that's true or not but Yahoo was
rated as the number one Search engine again in May 2002. Yahoo charges to review commercial websites, they will take
your money to review your website but they offer no guarantee
they will actually list it. Yahoo usually only lists the main
index page of your domain in their directory. If your website
isn't unique or special enough; or is substandard in any way; or
you don't follow the submission rules, you'll will be wasting
your time and money and it will not get listed. The possible backdoor here is to create and submit a
non-commercial domain or resource website dedicated to providing
valuable information related to a need or solution your product
or business offers. Use their "Suggest a Site" URL to submit your
resource for review and wait till it's listed before even linking
to your commercial website.
http://docs.yahoo.com/info/suggest/ There is a ebook dedicated to the process of securing a good
Yahoo listing I know several people who have used it to obtain
first place listings in Yahoo. For example try typing "resell
ebooks" or "free to sell ebooks" in yahoo, it's well worth the
$17 cost for anyone considering investing in a Yahoo submission.
http://www.smithfam.com/ebw/yahoo/index.htmlGoogle is Powerful and Free Yahoo uses the Google results engine to supplement their
search results. One of the easiest and best ways to be found in
Yahoo is to submit your website to Google using more unique
keyword phrases. Google searches the Internet for pages and
indexes them automatically, some feel the best listings are
obtained when the spider finds you on it's own. Google is my favorite search engine, and I get a thousands
of free hits every day because my website is rich in content.
Positioning results are based on popularity (how many people
visit or link to you) so it can be a long but rewarding process
to obtain a good Google listing. A lot of folks obtain higher Google placements by giving and
getting links from other websites, the process requires some time
and the popularity of the websites that you link to and the
websites linking to you are very important. If you have
developed a useful tool or resource you will find many quality
websites will link to you without you even asking.The Looksmart directory Looksmart engine results are used to supplement several of
Pay-per-click engines and power other search engines such as;
MSN; IWON; CNN; and AltaVista to name a few. Listings start at
$49 per page. They offer a "Performance Pricing" option costing
.15 cents per click-through, which can be a little or a lot,
depending on how profitable your product is, and the number of
targeted visitors required to generate a sale. If your product is
more unique you may be able to obtain a higher placement with
Overture or one of the other pay-per-click engines for as little
as .05 per click.
http://listings.looksmart.com/Overture - Formally Go-To.com Overture is the most used pay-for-click search engine but
don't pay for the top position. Overture lists 40 webpage
results in their first results page. For example, if you search
for "money" the number one position costs $1.47 per click while
number position 33 only costs a $.10 cents. Bidding for Pay-per-click placement can be too costly for
many businesses, for example, the number one position for the
term "Casino" costs $19.00 PER click, and the number 40 listing
costs $2.51 per click - too much to earn any profit, even for
most Casinos.Professional Placement Services If you have a commercial site and the profit is high enough,
then paying for Professional Placement and using the
Pay-per-click engines and ezine ads are faster and may work best,
but it's not cheap. If you have a low profit product or are
selling someone else's product - forget about using professional
placement services. Most so-called "placement professionals" can't do what they
say they can do for you and most can't offer any kind of
guarantee, with one notable exception. Sumantra Roy has developed a unique approach that has worked
well, he runs a reputable business and is the only professional
offering targeted traffic for only .05 cents per click?
http://www.smithfam.com/sumantra.html Sumantra Roy has a series of very good articles telling you
exactly what he does for his customers and you and I can do
basically the same things free.
http://www.1stsearchranking.com/articles.htmSoftware For Search Engine Placement There are only two programs I would consider. WebPosition Gold is the oldest and the industry standard
placement tool that positioning professionals use worldwide. I
found it difficult to learn and to use but it was worth the
effort and an excellent choice, especially for the smaller more
unique websites. There is a free downloadable demo version
available.
http://www.smithfam.com/wpg/ The Traffic Seeker is the easiest to learn and use and the
most automated submission tool available. I have a large website
and submissions are very time consuming and tedious. There are
about 140 search engines worldwide and only about 100 will accept
submissions from websites in the English language from the United
States. Traffic Seeker submits everywhere that accepts automated
submissions. While 99% of these places are free classified, and
Free For all links sites it's a numbers game and submission to
over 800,000 places regularly does generate traffic I wouldn't
have the time to generate any other way. There is also a free
demo available at the following URL.
http://www.smithfam.com/ts.htmlIn Summary Getting high quality free-targeted traffic from the search
engines can be a daunting task, but for many of us it's the only
affordable method. That's why there are SO many books written on
the subject. If it was easy, anyone could do it. The key to success with the search engines is providing
unique and compelling content related to your product, service,
or solution in order to earn your visitor's confidence and
credibility BEFORE you ask for the sale.ROBERT SMITH helps thousands successfully market their Internet based home business. You'll find tons of free marketing tools & resources on his Internet Marketing web site at: http://www.smithfam.com/. eBook2004 Internet Marketing CD
http://www.ebook2004.com/special/cd.htmlYou can reach him by phone at: (541) 689-1847 PSTand by email at. Contact Robert Smith
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