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The Secret to Ebay Store Success
Living and Dying by Reputation When you are first starting out in any business it is absolutely vital to generate positive feedback from customers. This not only helps you get their business in the future, but it also helps generate word of mouth advertising about your company. An Ebay business is definitely no exception to this rule.
A company offering the absolute cheapest product or service possible will still die if it treats customers poorly. Although you cannot please every single person that uses your Ebay store to buy something, it is definitely possible to keep the vast majority pleased with the services you provide.
Accurate Descriptions Since the customer cannot physically touch or see the actual item you are trying to sell at your Ebay store, descriptions are absolutely critical. Misrepresenting an item may yield you a few dollars more on the winning bid but the negative feedback can absolutely destroy your reputation and any chances of true success using online auctions to make a living.
Also, you want to write your descriptions so that you anticipate most questions a customer may have about the item. You still have to respond to customer questions as soon as possible but you certainly don't want to be bogged down all day shooting e-mails back to people. Try to think of all the questions a customer might have before writing your description so you can write it so that almost all of these questions are answered in the description itself.
Clear Photos Never be tempted to use trickery or odd angles to misrepresent your item with a photo. Again, negative feedback kills more Ebay business owners and their dreams than you would ever believe. Look carefully at the picture you plan to post with your listing and ask yourself if it accurately represents what you are selling. If it does not, take another picture that does.
Transactions It can honestly be intimidating for customers to use the Internet to buy the things they want and Ebay auctions can be even scarier. People want to believe that they are buying from a reputable and honest seller who is professional in every respect. You send this very message by making the transaction as convenient as possible.
All of your terms should be clearly listed up front so that there is no chance for confusion. Inform customers about your shipping charges and consider including the Ebay calculator in your listing so that they can figure them out themselves and cut down on questions that you will have to respond to.
Be certain to include your return and warranty policies so that you did everything possible to inform the customer of precisely what they are getting should they decide to buy from you. You may want to consider making an occasional exception to your policies in the interest of avoiding negative feedback, but that is something you, as owner of your Ebay store, have to decide on a case by case basis. Include as many payment options as you can reasonably accommodate. Fewer options generally means few bids and less profitable online auctions for your Ebay store.
By following these simple guidelines and being sure to make the customer feel as special as possible, you will build a great reputation on Ebay. In the end, this will help grow your Ebay business and keep your business thriving.
JASON JAMES is a 10 year Internet marketing veteran and an eBay Power Seller of 4 years. His website "The Auction Resource Network" reveals his inside secrets, tips, and sources that help him pocket over $10,000 per month on eBay. His proven step-by-step system shows even users with little or no business experience how they too can make huge profits selling products at online auctions. The Internet Marketing Center
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