Got your attention...didn't it? It's a good headline. One that's making it's creator Allen Says an EXTRA $50,000 per year.
In two-step direct marketing, each part of your marketing system is designed to accomplish just ONE function. Put the parts together correctly, and you have a system that moves your prospect in small easy steps toward the sale.
It's not YOUR job to make the sale. That's your salesletter's job.
It's not YOUR job to deliver the product to your new customer. That's your "Thank You!" page's job.
It's not your HEADLINE'S job to sell your product. That's your salesletter's job.
See my point??
Like I said... Every component of your cookie cutter system performs ONE function...and ONLY one.
Your headline doesn't sell a PRODUCT. It sells an APPOINTMENT.
Here's what I mean...
Your headline's ONLY FUNCTION, is to entice the prospect to stop his SCANNING, and take the time to read the ad.
Here's why this is critical...
In most online ad forums, you've got 5-7 words...and 2 seconds, to get the job done. No matter how great your ad is...or your salesletter is...your prospects will NEVER know that, if your headline doesn't do it's job.
If you have only 10 hours to put you ad and salesletter together. Spend at least 6 of them on creating a KILLER headline.
When you truly understand the importance of this issue, you're ready tostart writing headlines that really work.
Startle them!
Make them curious!
Make them angry!
Make them laugh!
Make them cry!
BUT...Make them CLICK!
DO WHATEVER IT TAKES to make them stop and read your ad!!!
Begin you headline with these proven eye-catchers:
How to ____________.
Fill in the dots with the most attractive benefit
your product provides.
How to make $30 per hour with your computer.
How to make $300 per hour in your BEDROOM!
How to FIRE your boss.
How to make $500 a week - part time.
How to make $50 per hour...
At last! ___________.
Fill in the blank with the most attractive benefit
your product provides.
At last! Breakthrough system produces DAILY CASH!
At last! A solution to the job trap.
At last! A way to make $200 a day.
Another variation is to use the word "Finally".
Finally! A simple system that produces DAILY cash!
The Word "FREE" always catches the eye...
Free report! ______________
In the blank...you can always use the "How to...
(most attractive benefit goes in blank.)
FREE report! How to create your own...
FREE report! How to make...
FREE report! How to create...
FREE report! ETC.....
Here's another variation on the word free.
FREE CD.
FREE WEBSPACE.
FREE EMAIL
etc...
Begin with "why".
Why THIS CLICK is the most important in you life!
Why this ad could change your life! Three reasons...
Begin with "Which".
Which is most exciting? Daily cash...or free time?
Which turns you on? Time? Money? or BOTH?!
Begin with "This".
This FREE report could _________!
Most attractive benefit goes in blank.
This system spits out DAILY cash.
This FREE report changed my life!
This FREE report could change you life!
This FREE report...
This ad...
This system...
This program...
ETC...
Begin with "Introducing!"
Begin with "Announcing!".
Begin with "Now ___________.
NOW you can make daily cash!
NOW you can EARN...while you learn!
NOW you don't have to struggle for years!
NOW you can fire your boss!
NOW you can retire in comfort!
Begin with "Now Available...
Use the word "NEW"
NEW marketing breakthru! Free report.
Amazing NEW system produces $200 a day!
It's NEW to the net! Take a look.
NEW marketing system creates sensation...
NEW methods= NEW RESULTS!
Ask a question.
Are you making these marketing mistakes?
Are these dumb marketing mistakes keeping you broke?
Are you STILL working that same old job???
Are you making DAILY CASH???
Are you ready for this???
Would you like to travel the world?
Would you like to fire your boss?
Would $200 cash a day help?
What would YOU do??????
Could you more money??
Would you exchange ONE hour...for $100?
WHAT TURNS YOU ON?
What's YOUR hot button?
Another variation on this one...add a number.
Are you making these 3 FATAL marketing mistakes?
Do you know the 1 make-or-break marketing SECRET?
Are you _______________?
Paste your product's #1 benefit in the blank.
Are you making daily cash?
Are you STILL working that job?
Are you still working that same old job?
Are you making $100 a day?
Make a FREE offer.
Free report! ______________
In the blank...use the "How to...(most attractive benefit goes in blank.)
Free report!
"How to turn your computer into your own PERSONAL atm!"
Free report!
"How to Make a 6-figure income...running tiny ads!"
Begin with "Now ___________.
Now you can make DAILY CASH.
Now you can EARN while you learn.
Now you don't have to struggle for years.
Now you can FIRE YOUR BOSS!
Now you can retire in comfort.
Now you can travel the world!
Pay attention to CAPS and Punctuization.
(Is punctuization even a word????)
Which is better?
Free report. or.. FREE report!
How to make $50 per hour. or...How to make $50 PER HOUR!!
Are you making these 3 fatal marketing mistakes? or...Are you making these 3 FATAL MARKETING MISTAKES???
Realistic, easy, legitimate, profitable. or...Realistic...easy...legitimate...PROFITABLE!!!
Use strong ACTION verbs in you headlines.
DISCOVER...
Discover the 3 keys to online profit!
Discover what the pro's use!
SLASH...
Slash through the confusion.
Slash thru the BS!
Slash your costs.
TAKE CONTROL...
Take control of your future!
Take control of you life!
ACT NOW...
CLICK HERE.
To change you life...CLICK HERE!
Use powerful words and phrases:
In situations where you only have 5-7 words, string power words together.
Free Report! Amazing Marketing Breakthru!
At last! Breakthru system produces DAILY CASH!
Amazing cash generator! FREE report!
Simple system creates DAILY Income!
Announcing a BREAKTHROUGH!
Realistic...easy...legitimate...PROFITABLE!
Simple...fast...PROFITABLE!
BREAKTHRU SYSTEM = FAST PROFITS!
AMAZING FORMULA = DAILY CASH!
DISCOVER THE TRUTH ABOUT E-MARKETING!
Here's a list of power words:
announcing
advice to
yes
secrets of
the truth of
love
new
protect
secrets
powerful
breakthru
how much
now
life
SEX!
how would
amazing
here
this
facts you
discover
only
do you
sale
at last
bargains
hate
Quick
Easy
New
At last!
How to
Why
Last chance
See
Save
Guarantee(d)
Proven
Yes
How important is the headline?
Allen Says is the creator of "Internet Marketing Warriors" He wrote this headline...
"SEX sites aren't the only ones that make money!"
He says that this ONE headline has added $50,000 a year to his income!
How important is the headline???
How important is an EXTRA $50,000 to you??...!!!
I Wish You Success.
Gary White
Click Here to Email Bob Smith
