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How to Use Google's New AdWords Program to Create A Monster Ad for Your Product or Service
By Chuck Crawley
©2004 All Rights Reserved
I'd bet that you've seen countless information on how-to write ads that pull responses like crazy. Ok, you've probably seen a few from me. Writing effective ad copy is really a profession. Everyday professional ad and copy writers spend countless hours trying to produce magic copy that will help their clients increase sales. However, only YOU can really give them the pertinent information that is needed to generate persuasive copy.
If you've done your homework with your product and service, then you already know the answers to the critical questions that's need to build an effective ad copy template.
- What are the emotional benefits of your product or service?
- Who exactly is your target person or group?
- What are the technical benefits of your product or service?
- Why would anyone want to buy your product or service?
If you *haven't* done your homework, then you need to get to work. The information in the remainder of this article is dependent on you being prepared to answer these critical questions.
Creating effective ad copy is really a process. It is a systematic process of testing, elimination, revision and re-testing until the results are conclusive. In other words it’s a time-intensive process that few are wise enough to endure. Are you?
The truth is that there is NO WAY that you can determine if any ad copy is going to be effective until you put it in front of many "eyeballs" (your target market). The proof is in the pudding! Your target market will let you know based on their responses. So, you start the process of testing your ad copy in front of the people who need your product or service. Continue this process until they let you know that you have a winner. It’s really just that simple!
Now here’s the six four million dollar question that you are probably asking yourself right now. What’s the best method for testing my ad copy?
Well, this is your lucky day.
If you want to get your ad copy in front of thousands of eyeballs quickly and for minimum cost, then Goggle has just introduced a great program to do just that.
Goggle just started a great program that’s called Goggle AdWords Advertising Program. It works like this. You can place a four-line text ad with a link back to your site on their search engine page every time someone types in a keyword phrase that you select.And the great thing about this is that you can pick up to three search terms for each of your ads. Since Goggle is now one of the most popular search directories, then you can have thousands of eyeballs looking at your ad copy each time the keyword phrase is typed into the goggle search. You can also change your ad copy on the fly. Your changes are instantly activated real-time. You will get very targeted results to test your copy.
Run your ad with very targeted keyword phrases for a couple of days and record your results. Change your ad copy and let it run for a couple more days and record the results again. Now you can tweak your copy until it starts producing results. You set your spending level up front. For fifteen bucks per 1000 impressions you can easily afford to finally create that MAGIC AD that will produce real results.Get the full details at:
http://google.com
Once you get there, just click on the GOOGLE ADWORDS link.
Get PART TWO of this article and learn the step by step details to running a successful ad testing campaign using the Google AdWords program. Use the testing details in part two to create effective ad copy that will produce results for you for months to come.
http://unionez.net/adsezine/adtesting2.html
So get to work now answering the four critical questions addressed in this article and put your ad copy though the proven testing process today. Track your results and you just might finally create an ad that really will make you rich.
CHUCK CRAWLEY
Get Chuck's Free Report, "How To parlay $150 Into A Comfortable Living". It’s a 10-minute read that just might teach you how to create a simple Internet business that’s GUARANTEED to create for you a "Comfortable Living". http://unionez.net/cgi-bin/track/tracker.cgi?adwordsart
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