The HTML banner code provided by LinkExchange (LE) is good for 1 webpage only. If your website is more than 1 page long, you need to use their code generator to manually generate different codes for all your pages.
Imagine doing that 100 times for a 100-page site. You'll take hours! That's discounting the time you'll need to manually cut and paste the codes into 100 different pages!
If you decide to be lazy and use the same banner code on all your webpages, new LE banners will not be loaded whenever other pages on your site are viewed. You'll lose hard-earned credits!
As the webmaster for WebmasterZine.com, I was faced with this challenge after I signed up with LinkExchange. Hence I created the LinkExchange Javascript Generator.
It generates a Javascript (personalized with your LE Account ID) that will automatically load a fresh LE banner whenever any page on your site is viewed.
All you need to do is copy and paste the Javascript into the spot on your webpages where you want LE banners to appear.
Let me repeat: you can use the same Javascript on all your webpages. A fresh LE banner will be displayed whenever any page is viewed.
Save time, earn more credits! You can access the LinkExchange Javascript Generator at http://www.webmasterzine.com/le