After all, we all know that (all together now) it is a proven fact that a prospect will have to see your product 5 to 7 times before they'll buy.

There are many ways to accomplish this. A few are;

• Publish an e-zine
• Follow Up Autoresponders
• Put an interesting poll on your page and encourage visitors to come back to view the results
• Add new content on a regular basis
• Ask visitors to bookmark your site

This last example is good, but once a prospect has bookmarked your site, will he REALLY ever come back? I mean, let's be honest. How often have you bookmarked a page, only to have it disappear into a sea of existing bookmarked sites, never to return?

Wouldn't it be great if you could make YOUR site stand out among all of the other sites in that long "Favorites" menu? A way to make YOUR site scream out "VISIT ME!"

Well, now there is. You can use a "Favicon." A Favicon is a small icon, that you create, that sits next to your site's title in the Microsoft Internet Explorer favorites menu.

If you're using MSIE 5, or better, bring up your browser and click on "Favorites" on your tool bar. Chances are, you'll see a few Favicon's among your bookmarks. And, if you click on one of them, when you're taken to the page, instead of the Microsoft logo next to the URL in the location bar, you'll see that same little icon.

But wait, it gets even better. If your visitor is so inclined, he can drag your bookmarked site to his desktop or his taskbar. Again, your Favicon will be present.

Creating your Favicon, and having it appear, takes very little effort. All you need to do is create an icon, exactly 16 x 16 pixels and upload it to your server.

Creation

The easiest thing to do would be to use an icon editor. I used AX-Icons by Axialis. . It's shareware, and if you decide to purchase it, it'll set you back $14.00. This program is extremely easy to use. It took me about 30 minutes to create 2 Favicons.

You can also find an online Java icon editor at
      http//www.favicon.com