PROPER E-MAIL STRATEGY FOR MARKETING ON THE INTERNET
By: Donald Bass Contact Cindy Silk

As we all know, the internet is such a vast and powerful force for success. Take a look back to the history of technology, its always been the ones who took early advantage of the medium that have prospered. It will be years before the internet reaches its full potential.

Because you are reading this article you must look at yourself as a pioneer in the development of the INTERNET.

Keep in mind that the secret to success in any endeavor is the ability to reach the masses faster and cheaper with your product or service.

It goes without saying that there has never been a faster and cheaper way to reach the masses than by the use of e-mail.

E-mailing is the way we can reach more people faster with an ad, than any medium yet.

We can e-mail up to 15,000 addresses an hour with each letter almost instantly in the addressee's e-mail box. Free , no postage, no envelopes and no stationary.

With a projected 40 million people already on the Internet and over 1 million joining each month. This is a dream come true for those of us with the vision to harvest the potential of it.

Anyone with a home page realizes in a short period of time that it takes more than a search engine to bring people to their site. Because of this concern businesses are turning to the only answer left and that is strategic e-mailing. I see my clients hits go up more in 1 hour than they have in a month and in some cases a year.

Are they making money? Yes, if they have the product or service that people want. Most important is that with these strategies we can go directly to the most qualified prospects.

Web masters and ISPs are able to provide their clients with complete marketing of their web sites with these strategies and everyone makes more of a profit, which by the way, is the reason we are in business.

The most powerful marketing team in the world...Search Engines and E-mail strategies.

I admit that I am fortunate enough to have labored early on and learned not only how to send mass amounts of e-mail but the underlying secret of how to do it properly and get the maximum results.

I e-mail for all types of companies and individuals representing all types of products and services.

I also teach my system to people that have a vision and a dream for their future. The average person can learn my system in a few sessions over the phone and literally do their own e-mailing for free for as long as they like.

I can't promise anyone success in anything, especially the marketing of products or services, but it's my opinion that my system is the simplest and most effective yet to be found on the Internet.

Yes, there are those that believe in sending large numbers of bulk e-mail and the numbers and price they charge is just so appealing to some people. Yet I've never heard of one single person getting results doing it that way.

E-mailing is not without its critics. There is a always the broke and lost soul who tries to put a damper in the way of anyone who tries to succeed. Don't fret about them because they are put there by God to test the strength of our desire. They in effect are necessary to success.

There were people that were up in arms over TV ads, Newspaper ads, radio ads and so on.

There are people that hate receiving unsolicited e-mail. These people will go to a lot of effort to complain to the sender and their server. It is their goal to use their complaining to get the sender kicked off their server.

They do have a right to complain and to ask to be removed from any e-mail list. I feel that to have someone kicked off their server is a little extreme and a lot of servers are starting to re-evaluate that position and to protect their customers.

The same people that complain (flame) about e-mail ads do so while the radio plays ads, the TV shows them ads, and the mail man brings them a new ad for insurance or other (junk) mail.

Well, there are two things they can do to turn off our e-mails: They can hit their discard (trash) button and they can ask to be removed from the list. Once I realized that I could filter these people from my lists and get to the people that welcome e-mail ads (which I have found to be about 50% of the people) I then was able to do something all other e-mailers had failed to do and that was to change the response rate for my clients

After filtering my lists I have been able to get as high as a 40% return on some e-mailings for clients. The average return rate reported to me to date is 4%. This does not promise that you will get that high a rate, as never are there any guarantees of success in e-mailing. Because of this filtering system I only get about 1 flame out of every 3000 e-mails I send out. Doing this has allowed me to have a continuing and worthwhile on-line information business.

After all the E-mail Ads I've sent out, I've come up with a strategy that works more often than not.

1. Keep ads to 10 lines or less.
2. Send the bulk of your message to people after they request it. 3. Send your ad on its own. Co-op ads..ones with other advertisers is a cheap way to go but sometimes you get 0 responses. I never do co-op ads.
3. Test your ad 3 times. The best test is 3,000 at a time.
4. After the test, run it big time with the one with the highest results.
5. Keep your ads clean.
6. Never ever buy e-mail addresses.
7. Never sell e-mail addresses.

** If you are sincerely interested in my services, please contact Cindy Silk by phone. I do not do bulk e-mailing nor do I publish prices. I work individually with each client and design a strategy specifically for that business and charge a fee according to the project.

I hope this will help you on your journey to success for you and your family.

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