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What Do YOU Really Want From Your Web Business?
           By Harry Pickett   ©1999 All Rights Reserved

Ideas drive business. Understand the power of the idea. Nothing happens without and idea and the desire to see it fulfilled. To achieve success we need vision and desire. Those who succeed talk about ideas, those who follow talk about events and what "could happen". And those who fail talk about other people being "lucky" what "might have been".

Now don't think "well I just don't have any ideas" so I guess it's not going to work for me". This is negative thinking and it's WRONG! New ideas aren't necessarily the best ones. Often the methods that work best are ones that have been used successfully for a long time, and that can be just a couple of years in Cyberspace.

My esteemed associate, Bill Burdin, and I are both Certified Internet Marketing Consultants, and have been at this full time for over 5 years now. We have been successful but we sure don't claim to know all there is to know about marketing on the Net. We place a great deal of reliance on the ideas that others bring to the Net. Others like Ken Evoy, Cory Rudl and Marlon Sanders provide us with many of the ideas and strategies we use and pass on to you as our Associates. We have a strong desire to help others succeed at Net marketing as we have. We also understand that many of you are not in this on a full time basis, and we want to provide you with guidance and shortcuts to success.

To succeed in life, we need to understand that IDEAS and DESIRE, rather than the petty problems we all encounter on a day-to-day basis, will make or break us. While you may not have "new ideas" you can bring the engine of DESIRE and use the ideas we share with you.

Don't "follow the crowd" but follow the successful. There is always a better way than following the crowd. If you're following the crowd you're getting nowhere. Look at successful entrepreneurs and emulate them.

Copying success is the easy and smart strategy. Copying advertising and marketing strategies of successful marketers is always in your best interest. Develop your own ideas as you go, but don't try to totally re-invent the wheel. Use the tools that work. This is particularly important in marketing your product or service on the Net.

At Leading Edge and Ad Network, we provide you with many FREE web marketing tools that WORK. If you don't have the FREE Leading Edge Tools go to: http://www.websitings.com/classads/sites/promo.htm In addition to the ideas that we will continue to share with you, take some time to study the tools we have provided in the various management pages of the sites we give you. We have tested these ideas and KNOW they work.


Here's another way to find good IDEAS to imitate:

Check the advertising that successful companies or individuals in your field are using. Have they been running the same ads for a long time? If so, ask yourself what makes them work so well? And how can you copy their basic ideas? If you're in a good Affiliate program they may have already created and tested Banners and other marketing techniques. Use what they have been successful with and have given you.

If you see something a successful competitor is using, and has been for a while, it must be working. You don't have to be blatant and obvious in your copying the idea but DO copy successful methods.

In some cases, others in your industry will gladly talk about what works for them. This is the real value of forums and discussion boards on the web. Learn from their mistakes and victories. Use other peoples ideas that work.

You MUST advertise. According to the American Retail Council "Companies that advertise less than the national average have sales less than the national average. Companies that advertise more than the national average have proportionately higher sales". This is true in the brick and mortar world and equally true in Cyberspace. Now, since you're reading this you obviously know you must advertise and you have your own Ad Network site. But are you using it EFFECTIVELY? The answer is NO unless you're promoting it in your sig file and/or classified advertising and most importantly have upgraded to the Banner and Reseller Associate level. That low cost upgrade multiplies your efforts a hundredfold and you will have hundreds of others displaying your banner on their sites. This is a real "no-brainer" at a cost of less than a dollar a week!


UNLIMITED SUCCESS - THE SECRET:

Each of us can achieve unlimited success in life if we develop our ideas and tap into the power source of enthusiasm and desire. Find a need in an area in which you have a real interest and fill it. Use the tools we provide to save time on testing. It will make you rich but more importantly, it will make you happy. Enthusiasm is the engine that you utilize to put your desire for success behind your idea. If you're battling, struggling, lack enthusiasm and joy in your life, stop what you're doing and take a close look. It could be you need to make a radical change.

The truth is that over 60% of the people in the world dislike the work they do to "earn a living". Folks, that's NOT living that's existing and you can't do that with the ENTHUSIASM.

Ask Yourself = How Much is ENOUGH?

Here's how I see it but it's only a guideline so evaluate your own circumstances and see what you determine is ENOUGH.


Basic Requisites for Contented Living:

Health = enough to make work a pleasure and Strength = enough to battle with difficulties and overcome them. We all know that it's VERY difficult to work when we are sick or in severe pain. Often we must "work through" the pain to succeed. Remember to take care of your body and live a healthy lifestyle.

Wealth = enough to support your wants and needs. Understand that there is money and there is wealth. Money is what we use to go shopping. Wealth is completely different. Wealth is the ability to create choice. Wealth is freedom, happiness, the ability to do whatever and go wherever we choose and when we choose. To achieve abundant wealth we need to change our mindset. We need to focus on abundance rather than shortage, on love rather than fear, on giving rather than getting.

Patience = enough to work until the job is complete and some good is accomplished or the goal reached.

* Love and Charity = enough to see the "good" in your business associates and neighbors and help when you can.

Faith and Hope, the Power Twins. If one is focused on lack, shortage and the "I win, you lose" way of thinking, they are being controlled by a negative emotion. Winners are never controlled by negative emotions. We need enough Faith and Hope to remove all anxiety and fear about the future, and enough to make real the things of God.

Develop your IDEAS with DESIRE, FAITH, HOPE, LOVE and ENTHUSIASM and you are GUARANTEED SUCCESS in your business and personal life and will have TRUE WEALTH!


HARRY PICKETT , President of Headland Financial Associates {HFA}

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