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October 1999
THE INTERNET MARKETING NEWSLETTER

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FACTS TELL BUT STORIES SELL
       By Robert Smith   ©1999 All Rights Reserved
       Take another look at your website. Does it read like a advertisement? Do you know who is being attracted to your website, and why?


IS MLM DEAD ON THE WEB?
       By Robert Smith   ©1999 All Rights Reserved
       The reason many MLMs are called "associate programs" or "affiliate programs" is because the principals fear the term MLM applied to their program. There are many forms a MLM can take.


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COMPLAINING CUSTOMERS ARE GOOD FOR BUSINESS
       By BobLeduc   ©1999 All Rights Reserved
       It's human nature to avoid unpleasant experiences like customer complaints. Nobody likes bad news. But uncovering customer complaints and satisfying them can give you a powerful competitive advantage.


DON'T LEAVE THEM STANDING IN THEIR TRACKS
       By Michel Fortin, Ph.D   ©1999 All Rights Reserved
       While it is immensely important to create an abundance of web site traffic in order to be successful, tracking and analyzing your web site circulation is of equal importance. All astute marketers understand this concept and love tracking to a fault.


BUILD YOUR OWN TRAFFIC FUNNEL
       By Robert Smith   ©1999 All Rights Reserved
       How many visitors does your website attract on an average day? Would it surprise you to know that the most personal web sites average less than 2 visitors a day? Business sites often do only marginally better.


HOW EXACTLY DOES ECOMMERCE WORK
       By Lisa Schmeckpeper   ©1999 All Rights Reserved
       This has to be the most-frequently asked question I receive from newbie clients. They know people are buying online and they know they have to accept credit cards if they want to stand a chance in all the net-based competition, but beyond that realization, most are clueless as to how it all works.


USING JAVASCRIPT TEMPLATES & IN WEBSITE DESIGN
       By Robert Smith   ©1999 All Rights Reserved
       Two years ago you could get away with a minimal effort at design. Now people just won't do business with you if they are not impressed with your website. Content is still king, but attracting customers is getting to be more of a challenge all the time.



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TARGET & DIVERSIFY: Sometimes Less Is More
       By Robert Smith   ©1999 All Rights Reserved
       I learned early on in my life that it's sometimes more satisfying to be a key player on a unknown team than a bench warmer on a major league team. Sometimes Less is More.


WHAT DO YOU REALLY WANT FROM YOUR WEB BUSINESS?
       By Harry Pickett   ©1999 All Rights Reserved
       Nothing happens without and idea and the desire to see it fulfilled. Those who succeed talk about ideas, those who follow talk about events and what "could happen". And those who fail talk about other people being "lucky" what "might have been.


WHAT HAVE YOU DONE TODAY TO PROMOTE YOUR BUSINESS?
       By Kevin Sinclair   ©1999 All Rights Reserved
       So what are some of the things you could be doing each day to promote your business? I will run through some ideas for you. This is not a complete list - just some ideas to get you started.


DO YOU MAKE YOUR PROSPECTS AND CUSTOMERS JUMP THROUGH HOOPS?
       By Marty Foley   ©1999 All Rights Reserved
       Your prospect has looked over an offer for one of your products or services and is now ready to buy from you. How you handle the next step can make or break you


TRENDS FOR INTERNET MARKETING INTO THE MILLENNIUM
       By Linda Eberharter   ©1999 All Rights Reserved
       What works right now in terms of successfully promoting your online business will change - that is a fact. A savvy Internet marketer must keep alert to the changes as they surface.



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ARE YOU MISSING A GOLDMINE
       By Leo Wiles   ©1999 All Rights Reserved
       Out of the almost 99 million U.S. citizens who have Internet access, only approximately 36.6 million of them access their service at least once per week.


NEXT CENTURY WILL BELONG TO THE ENTREPRENEUR
       By James R. Beach   ©1999 All Rights Reserved
       You already know the advantages of entrepreneurship. Work in your bathrobe. No commute. Go on elementary school field trips. No worrying about corporations right-sizing, downsizing or capsizing.


SEARCH IN VAIN?
       By Kai Merriot   ©1999 All Rights Reserved
       As every online marketer knows, only the first twenty or so sites listed will experience any traffic. It's a harsh reality that the thousands of other sites relating to the specified keyword get little or no traffic from this activity.


7 TIPS FOR RESPONSIBLE DIRECT EMAIL MARKETING
       By Scott T. Smith   ©1999 All Rights Reserved
       If you use email the right, non-intrusive way, you can make a lot of money and keep perfectly safe in the process. In this section we'll reveal how to use email to your profitable advantage, without getting flamed.


CUSTOMER SERVICE ON THE INTERNET
       By Sue Barrett   ©1999 All Rights Reserved
       Do you have a high-traffic website but low sales? High traffic doesn’t mean high profits unless you can turn those visitors into customers. One way you can convert them into buyers is to give them first-class customer service.



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COTTAGE INDUSTRIES
       By Bob Osgoodby   ©1999 All Rights Reserved
       With the proliferation of the computer, many people are realizing their dream of working from home. Just think - no more commuting; you can work when you want to, and be your own boss.


THE PSYCHOLOGY OF COLOR IN MARKETING MATERIALS
       By June Campbell   ©1999 All Rights Reserved
       The attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials.


"PEOPLE FLOW EQUALS CASH FLOW"
       By Shawn M. Casey   ©1999 All Rights Reserved
       People flow" just refers to the ongoing stream of individuals who are experiencing your business whether it's on your web site, in your store, or on the telephone. If people don't connect with your business in some fashion, then you can't sell them anything. It's that simple.


ARE YOU DEVELOPING YOUR VIRTUAL REAL ESTATE OR JUST SITTING ON VACANT LAND?
       By Joe Reinbold   ©1999 All Rights Reserved
       So you found yourself a service provider, got 50mb of space and created and uploaded your home page and you are ready to do business online. Now what are you going to do with the rest of your approximately 5,000 pages of online real estate?


"ANSWERS" BY KIM SKINNER OF ADVERTISINGTIPS.NET
       By Kim Skinner   ©1999 All Rights Reserved
       We've arranged to bring you some weekly tips, taken directly from "Answers", Kim Skinner's daily Q $ A e-zine.



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"LOCATION, LOCATION, LOCATION"
       By Tony Callahan   ©1999 All Rights Reserved
       The first thing you should consider when buying real estate: Location, Location, Location. You want to focus all of your efforts on your intended audience.


ADVERTISING YOUR BUSINESS ON A SHOE STRING BUDGET
       By Kevin Sinclair   ©1999 All Rights Reserved
       Are you looking for ways to advertise your business effectively to generate traffic without spending a fortune? In this article I will provide you with a few options just to get your creative processes started.


THINKING ABOUT THINKING
       By Paul Lemberg   ©1999 All Rights Reserved
       Thinking is one of the hardest things for people to do. But to figure out how to make the most of your precious resources, to leap ahead of your competition, and to master the ever-accelerating pace of change, you have no choice. You have to think about things.


WHAT IS WEB HOSTING AND WHY DO I NEED IT?
       By John Soares   ©1999 All Rights Reserved
       Web hosting refers to having your website exist on the internet through a computer server. You can think of the internet as a lot of networks connected together. These networks include web hosting companies.


CERTIFIED INTERNET MARKETING CONSULTANT
       By Harry Pickett   ©1999 All Rights Reserved
       Ideas drive business. Understand the power of the idea. Nothing happens without and idea and the desire to see it fulfilled.New ideas aren't necessarily the best ones. Often the methods that work best are ones that have been used successfully for a long time, and that can be just a couple of years in Cyberspace.


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