The answer is a definite yes, and well no. As with any marketing method, there is a right way (Yes!) and a wrong way (No!) that one can use free advertising. Most of us have been frustrated with the response rates of free advertising, because we have been doing it in the wrong way. Well, this article will hopefully raise your hopes in free advertising a little.
The two methods outlined below will greatly enhance your exposure on the web and therefore will result in increased sales. They do require some time, but because they allow you to promote to a targeted audience the return greatly outweighs the effort.
The first and probably one of the best methods of free online advertising is to publish your own ezine. Not only will this allow you to build up your own targeted audience, but other online businesses will pay you to place their advertisements in your ezine. Plus, you can exchange free advertising for articles to be printed in your ezine. What could be better! You get free advertising, extra cash from advertisements, and other people will write the articles for you. All you have to do is organize the ezine, and keep track of your mailing list. I definitely recommend this effort to any serious online marketers.
Now if you don’t think you have the time or resources to publish your own ezine then you can try the next best thing, submit articles to ezines related to your field of expertise. As I said above, most ezines are eager for fresh articles, and will allow you to give a brief advertisement at the bottom of your article. So all you have to do is write an article with a plug for your site at the end, and submit it to all the ezines relating to the articles topic.
To find the ezines that relate to your topic visit:
http://www.meer.net/~johnl/e-zine-list/keywords/
By submitting articles to many ezines, you can have thousands of captivated people reading your article and ad for free. If you don’t already write articles for ezines, I definitely recommend that you give it a try. I guarantee that you will be amazed at the response rates you will receive.
As you can see, both of these methods give you a targeted captive audience, that will be receptive to your advertisements. There are other forms of free advertising, like banner exchanges and free classifieds, but none of these can offer you the large targeted audiences that ezines can. So, if you haven’t tried either of these methods before, then I recommend that you at least try writing some simple articles and submitting them to several ezines. After the response you get from your articles, I am sure that you will want to start your own ezine.
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