O.K., you've decided to take the plunge and dive into MLM. Now the question is, "Which one?" There is not an easy answer for someone not familiar with the choices, given the glut of MLM companies currently vying for your attention.
But wait! There are a few logical guidelines that will help you decide what's best for you. Simply apply the following questions to any MLM you are interested in. And do not let whoever you're dealing with gloss over or otherwise avoid the answers. It very well may be that you are making a life decision; this is no time to act hastily!
1) Is it an established company?
How long has the company (not the upline who is recruiting you, but the main company that provides the products or services) been around? Several years, several months, several weeks? Beware someone who tells you that you're "getting in on the ground floor" - the elevator may never leave the lobby!
2) Are the products familiar and universally accepted?
Add one letter to Fad and it changes to Fade, which is what sales of that brand-new "miracle" product will do very rapidly once the bloom is off the rose.
3) Is the business product driven?
If it appears that the bulk of your income will be derived from fees paid by new downlines to join, or from selling them "sales aids", run! Consistently, the most successful MLM companies over the years have been those in which most of the income for the distributors has been in product sales.
4) Do you believe in the products?
If you don't believe in the products you are marketing, you will not be successful. Period. End of sentence. When I am approached by someone who is interested in having me train them to be successful in my MLM business, I require that they try the products for 30 days before they join my group. If they are not completely satisfied with the product at the end of that time, I give them back all of their money and wish them luck in whatever they choose to do next.
5) Will you be receiving support, support and more support?
If Perry Mason were still around, he would be trying to solve "The Case of the Disappearing Upline." During that 30-day period while my new potential business builders are trying the products, I invite them to attend as many of the phone conferences, corporate Web events and local meetings as the want. They know what kind of support they will be getting before they make a commitment.
Just one more word: if the answers you get to all five questions are satisfactory, but there's a little voice in the back of your head telling you not to do it - ignore it! That's the voice of fear of something new that lurks in everyone. We'll discuss how to deal with that in another article.
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