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You CAN Sell!
Have you ever said to yourself "I'd like to start a home based business, but I can't sell!" If so, maybe I can help. You see, I didn't think I could "sell" anything, either. But now I own a successful business where I sell quality products that I use and love. But for two years before that I owned a service business. I started that business, in part, because I didn't think I had to sell my services - Boy, was I wrong! Many times, people - like me - start a business where they offer services instead of products because they don't think they have to "sell" them. But this is very far from the truth. Even when you provide services, people will raise "objections". For instance "Why do you charge that much? The guy down the street charges half that!" or "How is your service better then any other in town?" When you answer these objections, you are "selling" yourself, and your business! Sure, you may be thinking, I can sell myself, but not products! If you believe in yourself enough to sell *you* to someone, isn't it possible that you could believe in a product that much, too? Sure you could! You just need to be careful in your selection of what you're going to offer for sale. Make sure it's a quality product that you can feel confident about representing. Something that works for YOU. And think about this... What was the last really phenomenal book you read, movie you saw, or restaurant you ate in? Did you recommend them to your friends and family? If you're like most people, you DID. And you know what? You were "selling" them on that book, movie, or restaurant! Think about the words you used to describe them... "It was a real page-turner, I couldn't put it down!" "It was so funny I nearly spilled my soda laughing!" "The desserts were divine!" You were "selling" them on it! And I'll bet your recommendations have worked. Am I right? Maybe not all the time, but the same goes for "selling" in a business situation... Sometimes people will buy, and sometimes they won't. But your honest enthusiasm in your recommendation - or sales pitch - will always show through!
You see, you're most likely under the impression that selling involves high pressure tactics or sleazy maneuvers in order to make someone buy something they really don't want or need. Let me tell you one of the rules of selling:
You can never MAKE someone buy something! You may convince them that it is worth more then they originally thought it was. Or help them realize that they should, indeed, own it. But you can't MAKE them buy it. Unless you use threats and/or bodily harm, which, I must add, aren't good for repeat sales - talk about your "High Pressure!" ;-) And really, are you a high pressure person? No? I didn't think so! So what makes you think that if you sell a product to someone, you'll automatically become so? You won't. You'll be the same person you always were.
Another rule of selling is: You can't say the wrong thing to the right person and you can't say the right thing to the wrong person. (My mentor and coach taught me that one!) What a relief that can be! To know that if you have the right person in front of you - You Can't Mess It Up! Wow! And if you have the "wrong" person in front of you? No biggie, just move on. One of my favorite sayings is "Some will, some won't, so what, NEXT!" I only wish I knew who said it first. Selling CAN and SHOULD be fun! If it's not, maybe you just need some support and training. And let me tell you, besides believing in the products, being educated about them boosts your confidence in your selling abilities tremendously. So if your belief that "you can't sell" is standing in your way of success, don't you think you should give it a shove and try something new? I do! Find out more about her search, and how you she can be your Home Business Success Coach with I.D.E.A. by sending an e-mail to homebizidea@getresponse.com?subject=REF632 Your IDEA Home Business Success Coach
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Click Here to Email Bob Smith
