In order to connect my cyberworld and experience on earth, I would make it easier to search for (and be found by) people I could meet face to face if I choose. I d also like to launch off into unknown and physically unreachable territories, but I don t care to be forced there because no search engine cares or notices where I live. Sometimes I just want to see the person, office, store or institution represented by a homepage. I know that a fancy website can easily be an over (or under)-statement of the real thing. Having the option to personalize with more personal connections than a prospect name data base insertion program adds value to my cyberworld and lends more possible meanings to words like accessibility, loyalty, and integrity. The "world-wideness" of the web is only the Internet s greatest claim when it is not forced into my home or office.

The Internet as we experience it today imposes words and images of violence, sex, hatred and hype on me and my family that overstep boundaries of virtue I seek to maintain even in my virtual realities. The net offers me no way to sort out and remove influences that offend my own sense of decency and endanger young viewers with no discernment or others lacking discipline. There is a place for erecting appropriate fences when I choose with less effort than it now takes. There needs to be a place in cyberspace to dig holes for fence posts that won t be moved by the latest technology designed to invade my quality of life and surfing atmosphere. There is no need to impose my standards on everyone else, but those of us who share a desire for a base line level of ethics and morality should be able to find it with more regularity than the web now affords.

The open door to curiosity seekers, snoops, and amateur hackers needs to be closed tight and locked with technology that goes beyond common means and promises of privacy based on good intentions and hopes. The same privacy demanded by banks, law enforcement, medical and government institutions, and legal Intranets should be available to every Internet user. Safe expansion of e-commerce demands that all participants feel comfortable by knowing that the present risk can and will be eliminated. There would be no e-mails promising to find out anything about anyone that anybody targets for disclosure and reporting. My personal life, preferences and interests would remain personal.

Deserted domains, broken links, and invalid URLs are taking up more and more space in search results and requiring more time just to load and view more 404 error codes. A process to clean up the web would profit everyone and not discourage users from surfing. The pollution of cyberspace extends beyond offensive content being thrown at me. Now I have to wade through everyone s empty throwaways in order to find what I need. Who could possibly begin to clean up the mess that only grows deeper in direct proportion to the growth of the Internet itself? Waste management would speed up my surfing and allow organization of all that remains, an Internet defragmentation system to compact what is current and dispose of everything that has been abandoned. And I would do my best to avoid all scam and spam in the first place.

Exploring the net should be like walking down Main Street where I live. There would be some laws of common courtesy that make it safer and easier to find directions without the chaos of our current Internet. Some level of predictability without stopping the wonderful creativity that has shaped the web would allow me to move more intuitively and productively through my cyberworld. Sites would be more consistent in quality and liked together in a more meaningful way than done by profit driven merchants who are happy to disable the back arrow of my browser if they can hold me captive on their site a few seconds longer. The responsibility for Internet accessibility and navigation is beginning to be taken by those who profit from the masses, but a high price is still being paid by the common surfer who may now have to pay 35% of screen visibility or 10% of viewing time getting hit by those who demand the megahits. Sure, this would require a highly competent technological team and a virtual army of managers, but the benefits my fantasy web would be worth the support of merchants who have the most to gain. Perhaps the power of the web could even be harnessed to address some of the social issues of our day online and offline.

Even without a great number of rules and regulations the requirements of my utopiaweb would rule out much of the diversity and creativity of the web as it now grows in the wild. I would want the freedom to move out of my well-developed virtual neighborhood through a portal into the farthest reaches of cyberspace. Even though the lower forces of nature have often guided the current Internet growth, the result has been a complex and beautiful creation that inspires awe. Let there be two webs and let them be different. Let me decide where I will ride my mouse today. When I want to roam and explore the nooks and crannies in each unique corner of this morphing virtual universe, let me go. When I have work to do, deadlines to meet, resources to manage, give me what I need to do it best. Let the nets interact and compete without a take-over or merging of the two. One of anything rarely produces results of much value and ultimately becomes either dead or terrifying in its power.

All of this "what if" dreaming may appear useless speculation because it is certainly impossible to turn back the clock and do the Internet over from the beginning. But each of us can make some small contribution to reform and tidy up at least the small piece of unreal estate we own and influence. Let s act according to the best picture of the future we can imagine. Let s give more weight to positive values and less to greed, pride and selfish ambition. Maybe someday a far reaching visionary with the ability to create a new Internet experience will be able to create what all of us can easily see in hindsight would have been (and could be in the future) more equitable, efficient and effective for everyone.

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