There are more web sites on the WWW than there are people on the earth. And at one level or another, you are in competition with everyone of those billions of sites for your share of site traffic. To maximize your marketing efforts you need a strategy that includes a large arsenal of marketing tools and a plan that uses those tools consistently and simultaneously. I have recently developed such a strategy to market my own Internet businesses, and the results have been spectacular.
I call it "The Take No Prisoners Marketing strategy," because it utilizes a relentless 100% marketing effort. Previously I approached my site promotion in an unorganized and haphazard way. As a result, my traffic was up and down, mostly down Since following this new strategy, my traffic has consistently grown and my sales have never been higher.
My first step was to devote a portion of each and every working day to doing nothing but submitting ads. That's every working day. No exceptions.
Step two was keeping a log of all my search engine and ad submissions. I enter the name and URL of the site, the ad copy, the date of submission, the duration of the ad and when I can resubmit. This is extremely important. If you don't know when to resubmit, you will either over-submit and be branded a spammer, or you will under-submit and fail to realize the full benefits from those sites.
Step three was to increase my marketing tool arsenal. Previously, I had limited my marketing to FFA (Free For All)pages, online classified ads and an occasional ezine ad. I added banners, links on other sites, a lot of ezine ads (both free and paid), joining and mailing to a lot of optin email groups and some offline advertising. Plus,I increased my use of the resources I had been using.
Step four consists of constantly monitoring my traffic and tracking the results of my various ads. If one ad resource isn't working, I drop it. Of course, I am always adding new marketing tools to my arsenal.
Step five is the best step of all. I watch as my traffic and my bank account grow.
The key to this simple, yet effective strategy, is staying with it day after day. If you have the self-discipline to follow this regiment for a month or two, you will never want for traffic to your site.
Click Here to Email Bob Smith
