The Biggest MLM Problem and How to Solve it!
By Paul Williams   ©2004 All Rights Reserved

Have you ever been in this situation?: You've just seen an awesome presentation about a new beaut or well established MLM opportunity and are pumped up like a balloon. You can hardly sleep that night as your mind races, adding up the dollars that you are sure you'll make. You even flick on the light at 1am in the morning and get up and grab a pen to write down the name of a prospect in case you forget their name in the morning.

You can hardly contain yourself the next day as you sit down with your spouse (if you have one), and contemplate this awesome opportunity. The "prospect list" continues to grow: Uncle Bill, brother Jack, sister Betty, cousin Fred, neighbor Nigel and church member Charlotte. You can't wait for the next meeting for another pump-up. Your plans and goals are set and the prospect list filled as you contemplate your launch date the following Monday evening when you'll become active and pick up the phone. Monday night is finally here and so are the butterflies. Your heart beats as you procrastinate for 15 minutes but finally pick up the phone.

"Hi Uncle Bill, blah, blah, blah. I hope you are well. Ah, I just wondered if you could spare a couple of hours this Thursday evening?" "What for?" "I'd like to show you a great new way to make an income working your own business." "Sorry, I haven't got the time for that I'm busy enough as it is, thanks anyway, bye." "Okay, bye Uncle Bill."

Down but not out, you go through the list. Finally, after twenty names (and yourself) has been exhausted, you have two appointments. But the first one is canceled until next week, but they're not really interested anyway, just polite. The other one goes better. The excited couple join but eight weeks later have still done nothing. Your prospect list is now exhausted so where are the next leads coming from? Feeling down, you stroll off to the next training meeting with a fake grin and a firm handshake. What you need is to attend a conference by the superstar of MLM who's done it all and knows how you feel. That's it, he's done it! You even stand up boldly at the meeting when those who want to reach "level X" by this time next year are invited to make it public. But still, that motivation hasn't added any more names to the prospect list. Two months later you drop out or remain inactive until someone else convinces you that their MLM business is like the one you were in but better. Ever heard that one? So you join it and try again. But the same problem keeps rearing it's ugly head: How do you find and recruit new people into your business? The number one reason people drop out of good MLM programs is because of a lack of success in recruiting new members into their downline, AND not enough focus on the actual product. A big downline will never compensate for lack of retail sales. But building a solid group is where it needs to start. Meetings won't recruit for you, they can inspire, but you must do the work. When all the initial excitement and hype from meetings is gone, the reality check is that succeeding in MLM takes work, hard work! But take heart, there is a proven way to recruit new members into your downline from all five continents. Older recruiting methods usually limit you to business prospects in your own local neighborhood, or areas of personal influence. But now, thanks to the Internet, new downline members can be reached worldwide. The purpose of this article is to focus and look at just ONE way that you can use the internet to build a powerful downline. Sure it seems that almost everyone in MLM has a home page on the net so recruiting will be even harder. Not so if you apply this Internet marketing strategy: Learn how to write ezine articles for specific target markets. Simple as that. Here's the details: An ezine is a newsletter sent to the email box of subscribing members. You are reading one now. People subscribe because the information addresses issues or subjects they are interested in. A person who subscribes to an ezine about cats is obviously interested in cats. There are ezines about everything: Food, dogs, MLM, marketing, gardening, e-commerce etc. You name it, it's there. Many ezines include articles from guest writers. And no, you don't have to be a great writer to have ezine articles published in MLM and related ezines. You do have to have some knowledge about MLM, business, Internet, writing, team work, training techniques, management etc, anything to do with MLM, Internet marketing or business in general. If you don't know much, read the countless buckets of information available for free on the net so you do have some knowledge to help others. But best of all, DO IT, and share your success principles with others. To build your MLM downline, submit your articles to ezines that address issues that will interest MLMers. Ezines about: Home-based business opportunities, business, writing, marketing tips, e-commerce etc. People who receive those type of ezines are in business and are often open to new opportunities, maybe yours! There are limitless possibilities and many ezine publishers are looking for quality articles to print. You are giving quality information to people who are targeted and have an interest in MLM or are looking for good income opportunities. The main benefit to you is that you receive a 4 or 5 line "byline" for your efforts. It's simply a "commercial" at the end of the article as a thank-you from the editor for writing good content for their newsletter. That commercial is powerful. It contains a link to your website and email. An ezine article gives you credibility. Being published by others shows that you know what you are talking about, and your readers will be interested in clicking on the link to see what else you have to offer. Don't submit articles to ezines that are not related to MLM or business. Business articles don't get printed in dog ezines! You can write a good ezine article. Anyone can do it, and that's no exaggeration. This technique is being used by many to build huge MLM downlines and will work for you no matter what MLM business you are in.

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PAUL WILLIAMS is an advertising copywriter and marketing consultant. For free details on every aspect of how to write ezine articles to help you build a powerful downline, click here: http://cybertonix.com/catalog.html. Email: paul@cybertonix.com

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