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How To Increase Your Email Marketing Leads, Sales and Profits in 4 Easy Steps!
In fact, many of the most critical elements of eBusiness are tied to it: joint ventures,newsletter publishing, automated follow-up, article distribution, free reports, autoresponder messages and eCourses, networking...the list could go on and on.Of course, I am referring to EMAIL MARKETING. It is impossible to be successful online without some form of marketing via email. Nothing else comes close to the power of a good list and an understanding of how to use it. You can *literally* send a mailing in the morning and earn several thousand dollars by the end of the day with email marketing.What I want to share with you in this lesson is PART ONE of how to increase your email marketing leads, sales and profits in 4 easy steps. So, let's get at it...Step 1 -----> Develop an attention-grabbing subject line. Russell Crowe would have never won an Academy for Gladiator if no one had watched the movie. Britney Spears wouldn't have went quadruple platinum with her latest CD if no one listened to her music.And you ain't gonna earn a single penny in profits from your email marketing if folks don't read the message you send.And whether or not you need to start writing your Oscar acceptance speech depends upon how well you craft your "subject" line of your email promotion message.There are three keys to writing subject lines that are so compelling that the recipient is practically forced to click and open up your email.1. Personal. There is something both attention-grabbing and exciting about seeing your name in the subject line of an email.For one thing, we just love to see our own names. Nothing grabs our attention quicker than something that is specifically about us or for us. And, for another, personalization *typically* means it isn't SPAM. While some spammers do have access to databases with our names, for the most part their lists are built by harvesting emails.So, when we see our name in the subject line, we immediately are drawn to it...
An additional attention-grabbing feature to the 'ol subject line is to TARGET your audience.
------------ Sidebar ----------- You will *always* want to send your emails to a targeted audience. I.E. Don't send your Wrestling email to a homemakers list. :o) -------------------------------- Let's say you are sending out a notice to announce a new product you have available with reprint rights. And, it is going to a list of folks who are interested in such products. Here are some sample subject lines you might use...
I may receive 500 emails a day, but if I am interestd in reprint rights (and I would be, or I wouldn't be on that list) then this particular subject line is going to stand out when I download my emails.When you combine personalization AND targeted audience, then you have a very compelling subject line...
That's an email I'll read every time. :o)2. Powerful. Another key to writing an email subject line that entices the reader to take a look at your message is to use "power words."A "power word" is a word that appeals to the senses. It's been shown over and over that we do not buy based on logic, but rather on emotion. Email marketing works on that same premise. A few "power words" include: Free, New, Exclusive, Amazing, Fast, Results, Guaranteed, Unlimited, Step-by-Step, Overnight, etc.Etc. means "and so on." Don't put "etc." in your subject line. That's not a power word. :o)"Power words" are strong motivators for reading further. Why? Because they trigger our emotions. They create curiosity. They are compelling. So, use them.Since I've mentioned something you SHOULD include in your subject line, let me also mention something that you SHOULD NOT use. Avoid two things like you avoid an angry rattlesnake...hype and in-your-face symbols. Don't make outlandish claims like "Earn $50,000 overnight." If it isn't believable, then folks will simply delete your email without ever reading it.And for goodness sake, don't use "in-your-face" symbols!!!!!!! No one reads *****URGENT******* or (((((Read Now))))) or @@@Newsflash@@@Kind of gets the same response as that obnoxious alarm clock at five in the morning.In other words, it's a turn off! :o)3. Promising. The third key is to present a desirable result. Your subject line must make a promise. It must inform the reader, in that split-second that they view it, that there is something that awaits them if the read your email. And that something must be desirable. It must be something that the reader does not want to miss out on. It must appeal to the emotions and pull the reader to the edge of their seat like they were waiting for the climax of a really good movie.Your subject line should create expectation. Understand this: folks don't buy products because they want your product...they buy products because they want the result of your product. We buy exercise equipment because we want to look good. We buy candy bars because we like the taste. And we visit the dentist because we ate too many candy bars. :o)We revolve around results. We work because we want the paycheck. We drive our vehicles because we want to get somewhere. We play golf because we enjoy it. We are a results-driven society.By creating an email subject line that promises results you create expectation. Look at the difference between these two subject lines...
Which one creates expectation? The second one makes a promise...I can have it in 5 minutes!This is one of the biggest keys in email marketing, and yet is often overlooked. It amazes me how many ezine publishers, for example, have this subject line..."Bob's Newsletter, Issue 212"Whew, hold me back. I can't wait to read that. :o)Sure, some folks will read it anyway -- especially if you have a loyal readership who knows your stuff is first rate.But, I don't care WHO you are, you will ALWAYS have better results with a subject line that creates expectation.You can apply these three keys, "Personal, Powerful and Promising" to any form of email marketing you use......autoresponders, newsletters, free reports, solo mailings, joint venture offers, virtually anything to do with email marketing.Get this right and it will be time to start working on the 'ol Academy acceptance speech for your Best Email Oscar. :o)
JIMMY D. BROWN For three ways to earn monthly income for life and a system that AUTOMATICALLY builds your online profits for you, visit http://www.ProfitsVaultMonthly.com. To join Jimmy's ezine list for more in-depth articles send any email to ams@profitsvault.com ***This article is part one of a 4-part series on "How To Increase Your Email Marketing Leads, Sales and Profits in 4 Easy Steps!" In our next issue we'll examine part two, learning how to get people to read your entire email once they've clicked on it.
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