Are You Being Fooled By Your Advertising Results?

May 2002
THE INTERNET MARKETING NEWSLETTER

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ARE YOU BEING FOOLED BY YOUR ADVERTISING RESULTS?
By Bob McElwain ©2004 All Rights Reserved
Without a scheme in place to track the source of hits to your sales pitch, even as simple as duplicated pages, you still don't know whether all the hits are coming from

THE MARKET VALUE OF INFORMATION
By Robert Smith ©2004 All Rights Reserved
The correct market value for anything is the price a willing seller and a willing buyer can agree on The buyer controls the amount he is willing to pay and the seller controls the asking price

HOW TO TRACK YOUR ONLINE AD RESPONSE
By Michael Low ©2004 All Rights Reserved
It is crucial for every marketer to accurately track his advertising results. Online tracking services count clickthroughs, here are several tracking systems you may want to consider.

A GUIDE TO AUTOMATED EMAIL MARKETING
By Michael Southon ©2004 All Rights Reserved
You've probably heard the expression, 'the money is in the list'. It's become a bit of a cliché - but it's the key to successful web marketing.

USING EBOOKS TO PROMOTE YOUR BUSINESS
By Michael Carney ©2004 All Rights Reserved
eBooks can be a great way to promote your business. We've just produced an ebook, and wanted to share the processes involved, perhaps to inspire you to do the same

INCREASE YOUR SALES WITH THESE 5 BUYING STIMULATORS
By Bob Leduc ©2004 All Rights Reserved
Use these 5 powerful buying stimulators in your ads, web pages and other sales messages to get more sales. They produce immediate results without increasing your costs.

ARE BANNERS DEAD?
By James D. Brausch ©2004 All Rights Reserved
We've heard that conversion ratios after clicking a banner are much lower than via a text link. Is this all true? Should we just give up on banners completely in favor of text links?

HOW TO GET MORE SALES FROM YOUR WEBSITE NOW!
By Peter Simmons ©2004 All Rights Reserved
The difference between a failing business and a successful one is primarily the quantity of product sales. If you make enough sales and therefore income to pay off your costs, you survive.

HOW TO INCREASE YOUR EMAIL MARKETING LEADS, SALES AND PROFITS IN 4 EASY STEPS!
By Jimmy D. Brown ©2004 All Rights Reserved
It is impossible to be successful online without some form of marketing via email. Nothing else comes close to the power of a good list and an understanding of how to use it.

SECRETS TO EXPLODE YOUR SALES WITH SOLO ADS!
By A. T. Rendon ©2004 All Rights Reserved
The very best form of online advertising is Ezine and Newsletter Advertising. And the best type of ad to place is a Solo Ad Read why...

JUMP-STARTING A NEW EZINE
By Gail Hornback ©2004 All Rights Reserved
First of all, building a successful subscriber list IS a challenge. But it is NOT impossible, If you're willing to work harder than most ezine publishers, you will get your share of the subscriber market.

THE 6 KEYS TO EZINE SUCCESS
By Jim Daniels ©2004 All Rights Reserved
What makes an ezine, or email newsletter successful? Through six years of ezine publishing I've been able to uncover six keys to ezine success. Today I'll share them with you...

HOW TO WRITE A DYNAMITE GUARANTEE FOR YOUR SALES LETTERS
By Mike Jezek ©2004 All Rights Reserved
A money-back guarantee on your offers will make your response soar. It will. And the more powerful, the more outrageous your money-back guarantee; the better your results will be!

16 TIPS FOR BECOMING A BETTER WRITER
By Michael Angier ©2004 All Rights Reserved
Whether you're writing a memo, a letter, an article or a full-length novel, here are a few basic rules to keep in mind that will help your message first to be read and then to be better understood and accepted.

KISS - KEEP IT SHORT SCHOLAR
By James D. Brausch ©2004 All Rights Reserved
We've all heard the normal KISS principle (Keep It Simple Scholar). When we talk about sales copy, it is important to keep it simple. It is also important to keep it short.

HOW TO WRITE A FOLLOW UP MESSAGE
By Beka Ruse ©2004 All Rights Reserved
Smart marketers know that follow up autoresponders drive sales. But, many don't know how to write the e-mail messages they need in order to use these tools.

BETTER TECH SUPPORT
By Will Bontrager ©2004 All Rights Reserved
Although this article will be slanted toward CGI tech support, it's concepts can also be applied to other types of tech support, such as hosting and ISP. Following the guidelines in this article can result in better tech support than you might otherwise have received.

THE FIVE MOST COMMONLY ENCOUNTERED, OFF-PUTTING E-COMMERCE ERRORS
By Marcia Yudkin ©2004 All Rights Reserved
Here are the five irritants and obstacles that most frequently disrupt the visitor's shopping experience at e-commerce sites.

PREPARE YOURSELF TO ACCEPT CREDIT CARDS
By Mark Sandos ©2004 All Rights Reserved
It's important to make sure you've taken the necessary steps ahead of time before jumping in to purchase a merchant account. Preparing yourself will help to streamline the approval process, get your business setup faster, and save you money.

HOW TO DEAL WITH CUSTOMER DISPUTES WITHOUT LOSING CUSTOMERS OR GIVING AWAY THE STORE
By Lisa Lake ©2004 All Rights Reserved
When you are a customer, it is convenient to be dogmatic about the old "customer is always right" ideal. However, some customers take advantage of their power position, using their eternal status of "right" to take advantage of business owners and service providers.

HOW TO KEEP YOUR VISITORS 10 TIMES LONGER ON YOUR WEB SITE
By Milana Nastetskaya ©2004 All Rights Reserved
The longer they stay, the more trust they develop in your business, the more comfortable they will become ordering from you.

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NEW, IMPROVED, BETTER, CHEAPER... But Will They Buy?
By Noel Peebles ©2004 All Rights Reserved
You can have the best product or service in the world, but if people don't buy it - it's worthless. So in reality it doesn’t matter how wonderful your new product or service is; the real question is - "will they buy it?"

MONEY: AN ILLUSION, A SHADOW OF SOMETHING ELSE
By David Cameron Gikandi ©2004 All Rights Reserved
What am I doing wrong? Wealth Consciousness, briefly explained, is simply the intimate understanding and accepting of the abundance that already exists within and around you.

THE BIGGEST MLM PROBLEM AND HOW TO SOLVE IT!
By Paul Williams ©2004 All Rights Reserved
The number one reason people drop out of good MLM programs is because of a lack of success in recruiting new members into their downline, AND not enough focus on the actual product.

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