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Choose Your Own Economy
By Rick Beneteau
©2004 All Rights Reserved
I don't know about you, but I for one have no intention of suffering an Economic Downturn!
Did you ever ask yourself why, all of a sudden, the airwaves are filled with forecasters cries of pending economic doom? Geesh, everything seemed hunky dory just a few short months ago. And, for years before that! Now, analyst after left-brained financial analyst is slowly filling the minds of the masses with the *reality* that they soon will be suffering the slings and arrows of free falling fortunes.
The media can create any slant on any issue they choose and make most of the world believe the sky is falling. So now they choose to poke big holes through some small weak spots in an otherwise robust economy and voila! - we're suddenly marching down the road to recession. Corporations, companies and consumers are reacting to it in a big way. The world is being led by it's nose to financial slaughter and we seem so eager to fall into line.
Pshaw! Believe me when I say that if we had 'better news' such as another war like the one in Iraq (heaven forbid), the media would be fixated on presenting the gore in arcade-style glitz 24/7 and I wouldn't be writing this article. This is mass psychology at it's worst!
You have a choice. You can either become part of the Economic Downturn and buy into the econobabble, or you can keep moving onward and upward in your quest for improving your lifestyle by doing business on the Internet. I can't help but restate that I MOST certainly will NOT let the ever-deafening, frenzied screams of the doomsaying media rain on my parade. Not for a millisecond! Instead, what should only be but a hiccup in an otherwise robust economy (DotBomb suicides aside - like when has pitching piles of venture capital at a problem ever solved it?) serve as fuel for my entrepreneurial fire.
Here's a valid concern. What if you feel your sales will suffer if the world falls into this media-made gulch? The solution is simple - get creative!
Case in point. During my drycleaning days I not only survived but ended up thriving through two recessions (in Canada, these were really depressions) by simply putting a promotional spin on the economic climate that benefited my company, employees and most importantly, my customers. What did I do? I promoted the fact that is was a lot cheaper to clean their existing clothes than to replace them during these highly inflationary times. I recall using the slogan "refresh, don't replace". And it worked! What was sad though is that throughout these tough times many of my competitors went out of business simply because they did not get creative.
It is almost unthinkable to me that the media today has the power to create the ruined economy it is predicting. And if it does, then I, you, and everyone else with a cyber-business might just have to create inventive ways to compensate for the negative atmosphere that has only just started to infect the general public.
My advice to you is simple. Turn off the news, forget about the stock market and focus on *just* what you can control -your life and your business. If ratings-hungry reporters continue to fill 'slow news days' with doomsaying rants, let it rain, let it rain, let it rain. No downward sloping graph or forecasters cry of pending disaster should keep you from keeping your eyes on the screen and hand on your mouse building the Internet business you've always dreamed about! Don't let them have that power!
Bottom line: you can either be part of the Economic Downturn or you can Choose Your Own Economy!
RICK BENETEAU
is the author of the best-selling marketing eBook, The Ezine Marketing Machine at: http://www.ezinemoney.net Rick invites you to partner with him in his top ratedaffiliate programs at: http://www.interniche.net and, Subscribe to his FREE, highly acclaimed Mirror Ezine: http://www.themirrorezine.com
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