Internet Marketing Newsletter

May 2001
THE INTERNET MARKETING NEWSLETTER

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FISHING THE NET
By By Robert Smith ©2004 All Rights Reserved
The Internet is a vast ocean of information; our webpages are fishing lines each waiting for a fish to bite. The problem is there are almost as many anglers as there are fish. It's getting harder all the time to attract visitors.

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CHOOSE YOUR OWN ECONOMY
By Rick Beneteau ©2004 All Rights Reserved
The media can create any slant on any issue they choose and make most of the world believe the sky is falling. So now they choose to poke big holes through some small weak spots in an otherwise robust economy.

HAVE YOU LOOKED AT A NEWSPAPER LATELY?
By Bob McElwain ©2004 All Rights Reserved
No, I didn't ask if you had read a newspaper lately. I asked if you have looked at one. Closely. Have you examined one with care? If you take a good look at the front page, here is what you will find.

TEN PLACES YOU MUST SUBMIT YOUR SITE
By Jim Daniels ©2004 All Rights Reserved
This tutorial will help you will discover the exact locations where you can submit your website for free and the few "paid submissions" that are actually worth the price.

WHAT IS YOUR MARKETING TELLING YOU? FIVE THINGS THAT GO WRONG WITH ADS AND HOW TO FIX THEM.
By Kevin Nunley ©2004 All Rights Reserved
Marketing is an essential part of building a profitable business. Even if your customers come entirely from one customer telling another, your sales go nowhere unless you have a way to get the word out.

USE YOUR E-MAIL ADDRESS AS A BRANDING TOOL
By Wanda Loskot ©2004 All Rights Reserved
Your email is the cheapest advertising tool and an excellent way to brand your business. How? By using your domain name in your email address and in your signature file.

WHAT ARE THE MOST EFFECTIVE ROUTES TO MASSIVE EXPOSURE?
By Michael Angier ©2004 All Rights Reserved
Consider the top five methods of getting your message to the world, Search engines, publish your own ezine, write articles for publication, free and paid classified ads, FFAs, word of mouth are listed here in their order of effectiveness:

UNWRAVELLING THE DATA MINING MYSTERY - The Key To Dramatically Higher Profits
By Steven Chabotte ©2004 All Rights Reserved
Data mining is the art of extracting nuggets of gold from a set of seeminngly meaningless and random data. For the web, this data can be in the form of your server hit log, a database of visitors to your website or customers that have actually purchased from your web site at one time or another.

FIX MY WEBSITE: - Practical Graphics
By Stefene Russell ©2004 All Rights Reserved
If you're aiming to get your site in front of as many eyes as possible, you need to build your site as if everyone on the planet was still pulling up pages with a pokey 24k modem.

OPTIMIZATION COPYWRITING FOR THEME INDEXING SEARCH ENGINES
By Scott T. Smith ©2004 All Rights Reserved
It's safe to say that the 'pay-per-inclusion' model is rapidly catching on with today's search engines and directories as they are forced to become profitable in a hurry. But there's also another trend that's come to the fore.

HOW TO CHOOSE YOUR WEB HOST
By Said Rouhani ©2004 All Rights Reserved
Ask any Internet entrepreneur what the most important decision they had to make for their Web site was, and chances are pretty high they'll say:"choosing my Web host"

HOW TO WRITE EMAILS THAT SELL (YOU)!
By Ron Sathoff ©2004 All Rights Reserved
First off, let me offer a disclaimer: This article is NOT about those "sales letter" emails that a lot of us use to promote our businesses. Rather, I would like to discuss those OTHER emails....the ones that get ignored, overlooked, and even swept under the rug

HOW TO GET THE FREE PUBLICITY YOU CRAVE!
By Ron Knowlton ©2004 All Rights Reserved
With so many new articles mass-produced and poured out onto the internet each day - "article saturation" is rapidly becoming the new problem! Article saturation - or article overload - is where there are so many good articles to choose from that your new article is easily overlooked!

HOW TO CURE "INVISIBLE WEBSITE SYNDROME
By Robin Porter ©2004 All Rights Reserved
A new "virus" is sweeping the Internet. It strikes by stealth at a websites profits and it could be crippling yours. It's called "Invisible Website Syndrome" (or IWS) and renders it's victims practically invisible on the world wide web.

ADS, ADS, ADS! HOW TO RISE ABOVE THE SEA OF ADS!
By Randy Lever ©2004 All Rights Reserved
Banners, Classifieds, Email Ads, Sales Letters....everywhere you turn there is some form of ad just waiting for your eyes to travel over them and feel a sudden need for the product or service being advertised. How can you rise above the rest of the pile and attract your share of traffic?

10 FREE RESOURCES YOU CAN USE TO GET YOUR VIRAL MARKETING CAMPAIGNS STARTED.
By Pam Renovato ©2004 All Rights Reserved
Viral marketing is simply a marketing campaign that will result in the multiplication of you or your link. As it continues it grows and grows with your links being spread all over the internet. The more links back to you, the easier you will be found. Here are a few ideas and resources that you can use to get the ball rolling....

SAFE HAVENS: Why The Self-Employed In The United States And Canada Are Leaving In Record Numbers
By Nelson Pahl ©2004 All Rights Reserved
The recent release of United States census data reveals that more than 281 million people now reside in the U.S. But what these findings fail to mention is one glaring statistic: more than 400,000 Americans are leaving each year as well.

ATTENTION RETENTION: Grab Reader Interest And Don't Let Go!
By Meredith Pond ©2004 All Rights Reserved
Though many of us don't particularly enjoy it, writing is just one of those things that very few of us manage to get along without. Believe it or not, there are several simple ways to grab and retain your readers' attention.

GENERATING LIST REVENUE (Or Website Revenue)
By Kevin Needham ©2004 All Rights Reserved
One of the most difficult tasks for publishers is to generate revenue from your opt in lists. Advertising inventory is a perishable good. If you send out your newsletter with unsold space, then it is a lost opportunity never to be regained.

10 TIPS FOR BETTER WEB SITE USABILITY - AND PROFITS!
By Marty Foley ©2004 All Rights Reserved
Making a web site easy and convenient for visitors to use is a commonly overlooked key to selling more from it. The following tips can help you do just that...

GET LISTED IN YAHOO BECOMES EASY
By King Lui ©2004 All Rights Reserved
Many webmasters found that it is extremely difficult to get listed in Yahoo. Granted! It is not impossible but really quite difficult. You need to spend effort on Yahoo submission, let me share the following tips.

TRACKING SINGLE PAGE CONVERSIONS
By Kim Wingate ©2004 All Rights Reserved
For e-commerce sites, it is very important to track and improve conversion ratios. For some e-commerce sites, conversion rates need to be tracked one page at a time.

HOW TO GET PEOPLE TO CLICK YOUR AFFILIATE LINKS
By Keller Flynn ©2004 All Rights Reserved
I'm offering the hottest widget of the moment for 10% less than anyone else on the web, and I've already linked my site to several affiliates, but no one's buying. What am I doing wrong?"

CAN A SINGLE PRODUCT SITE MAKE IT?
By Bob McElwain ©2004 All Rights Reserved
The short answer is no. The difficulty in making this model work is that the cost of generating a sale must be subtracted directly from the net from the single sale. Given multiple products, this cost is distributed over a number of sales, and thus is less per sale.

HOW TO USE SIGNATURE FILES TO GIVE YOUR EMAIL THE PERSONAL TOUCH THAT SELLS
By Alvin Apple ©2004 All Rights Reserved
"One of the best ways of creating new business is to include a Signature File with everything you post, send or submit. A sig file is that little bit of bio information at the end of an e-mail, article or posting, usually a sentence or two with your URL

WILD BILL'S TOP 30 COPY WRITING PRINCIPLES!
By Wild Bill ©2004 All Rights Reserved
There are many techniques for getting a prospect to respond. Spell it out for them. Tell them to respond. Tell them why they should respond. Give them a reason they should respond now. Offer a bonus or freebie if they respond...

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