So here's the question: In the multi-click environment of the Internet, how do you get multiple views of your sales message? This article will offer you four strategies for getting repeat visitors to your web site, and ultimately, generating more sales!

PROVIDE CONTENT

You've been to those sites that are filled with hundreds of banners, buttons, and flashing links, haven't you? You know the sites! They offer lots of eye-candy, but little else of substantial value.

If you build that kind of site they might come, but THEY WON'T come back If they don't come back you won't make the sale!

You'll have to give your visitors something to motivate their return - some content that will wet their appetite and keep them coming back for more. Here are a few suggestions:

Provide a library of free ebooks ready to download. ==> Give visitors a free autoresponder marketing report. ==> Feature a shareware program of the week with review.

You get the point, don't you? Offer them a reason to come back and they will. Simple!

HOST CONTESTS

People love to WIN! This explains the popularity of the numerous contest sites available on the Net. Winners get prizes like computers, cars, cash, and more. For a small fee you can host one of these contests on your site. You'll get repeat traffic and a copy of each entry's contact information.

This is a great resource for building a customer list.

ADD A DISCUSSION BOARD

Discussion Boards are not popular with many webmasters. That's too bad! You see for those who invest the time a discussion board can be a tremendous draw for repeat visitors.

A discussion board provides your visitors with an opportunity to make comments, offer advice, and/or ask questions. The benefit is that your visitors will begin to develop a sense of community around your site. At the same time, as manager of the board, you will become viewed as an expert in your field.

Obviously such a reputation will be a bonus to your business - and will keep people coming back to your site, reading your endorsements and earning you income.

PUBLISH AN EZINE

This is probably the most important strategy in this article. If you don't publish an Ezine, you should!

Ask any Ezine editors and they will tell you that their Ezine is the number one resource for repeat visitors and huge profits.

Want proof? Here's a note that one editor I know got from a subscriber on his list about a product he had endorsed:

"For a couple months I've been reading about your endorsement of *product X.* Several times I visited your site - but never paid for the program. In your last message, however, something clicked and I went right over to place my order. Now I am writing just to say thanks for pointing me in the right direction!"

If you want a larger percentage of return visitors and purchases from your web site, make sure you publish a high quality, content driven Ezine.

This list is just a starting point. Start using these strategies now and you should start seeing a substantial increase in your web site traffic - and your sales and profits.

Until next time, happy marketing!