The most common question I get asked on a regular basis goes something like this:
"I am new to marketing on the Internet. I don't have a lot
of time and even less money. I have a web page already but
hardly any visitors. Tell me what I should do first."
Most of these people want their own profitable business very much, but don't know where to start. The best marketing strategy involves getting as much free publicity as possible from the search engines, without spending a lot of money.
A good first step is to purchase an inexpensive basic marketing course. "Make your site sell" only costs $17.00 US. It is about 850 pages and covers Internet marketing basics very well.
I recommend it here because it's especially good at explaining how to use the search engines to get free publicity for your website.
http://www.sitesell.com/smithfam.html
Search engines are the cheapest and easiest way to attract traffic. I get well over a million hits a month to my website and I have never spent anything on advertising. It did require a lot of time and effort on my part.
A top 10 ranking in a major search engine like Infoseek, Lycos, or AltaVista will often generate more targeted traffic than an expensive banner advertising campaign - and, a good search engine position is like highly targeted advertising, and it is FREE and effective! Over 90% of the search engine traffic to most Web sites comes from the top 10 major search engines.
I use the following software tools to get free publicity from the
search engines, directories, free4all, and classifieds sites.
WebPosition Gold
When someone queries a search engine for a keyword related to your site's products or services, does your page appear in the top 30 matches, or does your competition?
If you're not within the first two or three pages of results, you lose, no matter how many engines you submitted your site to.
WebPosition Gold is a software program that almost anyone can learn to use effectively. The free demo will teach you a lot about the process of getting a top listing in the major search engines.
This Software has been evolving for a long time. It's used by most full time professionals who already understand the techniques, but can't afford to spend 20 to 30 hours a week to get and maintain a top search engine position manually.
It's also used by many companies who submit other sites commercially. The program does most the work automatically once it's set up properly.
This program is probably the easiest way for anyone to learn the process in enough detail to achieve the top listings we know we need.
I originally bought WebPosition and Traffic Builder to submit pages for one of my bigger customers. It more than paid for the cost of the software.
The free demo will help you understand the process. It will require some time up-front to gain a top position in a major search engine like Alta-Vista, but you will learn a lot in the process. The software comes with the following modules.
- Position Reporter
- Lead Page Generator
- Page Critic
- Uploader
- Submitter
- Traffic Analyzer
- Scheduler
You can test drive the software here:
http://www.ebook2004.com/wpgoldsetup.exe
Traffic Builder Software
Another source of traffic comes from the free4all and free classified sites. The problem here is that it can require too much time to submit to them all manually. Even if you successfully submit to them, your listing may only last a few hours to a few days before it works it's way off the lists. Again automation is the key to success.
You can submit your pages to over 7000 places in a few minutes with the Traffic Builder software. More importantl, you can click a button and submit your pages again every day to keep your listing higher on the free4all and classified pages. You can also use it to submit to over 100 search engines and directories.
This software program automates the whole process. I entered my home page URL once and the program spidered my whole domain, pulling the titles, descriptions and keywords from all my meta tags, over 2000 pages.
The Pro Version also comes with a feature that will extract a title, description and keywords from the pages automatically. This feature will satisfy the requirements of all the major search engines without any work of special expertise on your part.
You can download a trial version at the following URL:
http://www.smithfam.com/ts/demo.html
There is no 100% free way to grow a business on the Internet.
The courses and software tools I mentioned here today are not free. They all come with a 100% satisfaction guarantee; there is nothing to lose and everything to gain by using them. It's probably the best way to grow for those who have a limited budget.
The tools can pay for themselves by re-selling submission services to others. You can become an affiliate or a dealer to offset the cost of the software over time.
Unlike working your day job, growing an Internet business requires the effort to be put in up front. The rewards can make the time invested pay off big in the long run.
Best Wishes
Bob
Click Here to Email Bob Smith
