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Are You Using E-Mail Effectively?
Yes, I am serious. I am asking you if you are sure that you use e-mail so that you get maximum benefits. I know that *everyone* knows how to send e-mail letter but judging from 100-150 letters I receive daily, only a fraction of people takes a full advantage of this wonderful tool by communicating effectively. And by now you should know that communicating effectively can make or break your business. To begin, remember that as the internet business person you seldom get a chance to meet your correspondents face to face. Your e-mail creates an impression about you and your business. Make sure that you pay attention to small things that mean a lot, so that you score bonus points whenever possible! Use a signature file Signature file is the simplest and perhaps most effective internet marketing tool (it is also the most underutilized). Make sure that your create and use it all the time - even if you don't have a website, you can have an impressive internet presence! Forget about the HTML This is how it might look on another e-mail program! At least many messages look like this on my own computer screen. If you want to make sure that your messages are read, send your email in plain text. Some things are good and don't need any improvement. Those formatted messages also load up much slower and quite often even crash slower computers (not the best first impression!). Keep your lines short When you use maximum 60-70 characters per line, there is another benefit. Your message can be read as you intended it to be read otherwise your recipient might end up with lines broken in the most unexpected places - VERY difficult to read. Even if your mail software does a "word wrap", use the hard return key at the end of each line to avoid the problem. Also, sooner or later you will engage in e-mail "conversation", exchanging message back and forth. Each time you get an answer, a quotation mark will be added at the beginning of the quoted line and the line width will grow. Usually it breaks the lines of the message which makes difficult to see who said what previously. With short lines and that extra space at the end, your e-mail messages will always look clean and inviting to read, even after several such exchanges. Trim the fat Quoting anything more than just few lines is way too much, unless there is a really good reason. These unnecessarily long messages are not only a waste of time; quite often they waste money too. Remember that many people around the globe pay for the internet connection and every minute of downloading time counts. And never EVER return the entire e-mail message preceding your own, unless it is very short. I receive the entire pages and pages of my own "Referrals Unlimited" newsletter with a few line message at the end. Ouch! Sending to the group Most of the e-mail programs have two carbon copy fields "cc" and "bcc". Put the addresses in the "bcc" field (blind carbon copy) - NOT in the "cc" field. Before you hit the "forwarding" button
Most likely it's a hoax! Be especially alert if the warning urges you to pass it on to your friends -- do not! This alone should raise your red flag that the warning is a hoax. (Another flag to watch for is when the warning states that it is a Federal Communication Commission (FCC) warning. According to the FCC, they have not and never will issue warnings on viruses. It is not part of their job. (to read more about it go to A few words about postcards Before you send another electronic postcard, consider this: to see it, your addressee needs to open a browsers window, surf to the postcard hosting site, watch loading the home page with some advertising banners. Often they need to enter a special key number and then wait again for a new window to open. This time with a cute graphic or slowly loading java script and midi file which might take a long time... Are you getting the picture? Electronic postcards are great idea for close friends and family members but among business people generally you will not score any brownie points for sending "thank you" or "happy anything". It is much better to send a simple personal note in plain text. And if your REALLY want to make that person feel special, send a greeting card via regular mail - post offices are still around! WANDA LOSKOT, author of business system that will can your business work so that YOU can rest or play - register today to win one month of FREE business coaching at
http://loska.comfor a subscription of monthly newsletter "Referrals Unlimited" mailto:ru@oaknetpub.comwith SUBSCRIBE in the BODY of message
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