Given the power of attraction, it seems ironic that the most common tools used in business are "push" technologies. Selling is mostly about "push". Advertising is an attempt to use attraction, but it's usually a poor attempt and we feel pressured by all the junk mail and salespeople who try too hard. Think of all the consultants and motivational "experts" who try to "motivate" employees or create "team spirit". Most of that is about "pushing" people to do something they really don't want to do.

In sharp contrast are mountain climbers, marathon runners and most successful entertainers. These people are drawn forward by a dream. They have "the hunger", or rather, it has them, and it won't let go! Imagine being on Mt Everest, at 28,000 feet above sea level, knowing you have a thousand feet still to climb. It's far below zero, the wind is howling, your lungs ache and you can't feel your feet because of the cold. No force on earth could "push" a person to do that. So why do they do it?

Sir Edmond Hillary said, "Because it's there."

They are drawn by a dream, by the challenge. There is a force that attracts them to the summit, and some of us can not rest until we have done our utmost to respond.

It's called: Attraction in Action!

I get email every week from individuals wanting to build a coaching practice, or some other business or professional practice, using the power of attraction. From my mail, it seems that for many, it doesn't work.

Obviously, there are complex reasons and every situation is different, but let me suggest a couple of ideas about how to put this wonderful power of Attraction to more effective use.

1. Be sure you're chasing the right dream. Climbing mountains attracts me; becoming an entertainer does not. Attraction would never motivate me to be a starving actor, waiting on tables and hoping for my Big Break in New York. Some of you are chasing someone else's dream! We attract the things we truly, deeply, honestly and profoundly want in life. Check to see if you're really chasing your own dreams, or the dreams that someone else wants for you. March to the beat of your own drum.

2. Understand that Attraction is not a "magic bullet". There are no short-cuts or get-rich-quick schemes, as far as I know. Even Albert Einstein needed years to understand his own theory of relativity! Most millionaires are over age 50 and have steadily, patiently built their fortunes over many years. Attraction is a process. It's the force behind your actions, and it tends to be quite efficient, but it's not magic and the results rarely come over night.

3. Get yourself together.Attraction requires a massive investment in your personal foundation. I'm fond of saying that the taller and more magnificent the building, the deeper and more expensive the foundation has to be. Attraction works for happy people. It works for people who's relationships are pretty solid. It works when our bank accounts balance (the accounts don't have to be large, but they do have to be in working order!). It works when our bodies are healthy and our sense of humor is easy and relaxed. To use the power of attraction, be an attractive, likable person!

4. Understand the Law of Large Numbers. No matter who you are or what you do, most people will never meet you, like you, or buy your goods or services. That's just a fact. But, the more attractive you are, the more likely it is that some of them will be drawn to you IF they can find you. So market your SKILLS (Note: don't market your ego there's an over-supply already) shamelessly! Give away free samples, take every opportunity to display your talents, and "just do it"! Let people know who you are and what you can do.

5. Practice, Practice, Practice! Do whatever it is you do. Do it for free. Do it all day, and on the weekends. Practice with family, friends, neighbors and the family dog, if she'll cooperate! I love the story Tony Robbins tells about himself. He knew he needed to become a better public speaker, and thought it would take him about 100 speeches to improve. Being an impatient fellow, he set a goal of giving 3 speeches per day and found ways to improve his speaking ability within a month. How long do you want it to take you to get better at what you do?

Attraction is the most powerful, most fundamental force in the universe.It is always easier (and more fun!) to live a life that draws our goals to us, than it is to chase them down and capture them. But, life rarely entrusts us with either privileges or responsibilities until we are ready to handle them. In 1999, commit to developing the personal foundation and taking the actions that will inevitably draw the things you really want in life to you!