E-Book Publishing Checklist
By Milana Leshinsky   ©2004 All Rights Reserved

How do you get started? Follow this handy checklist:

Choosing a Topic

• - Create an inventory of your skills
• - Narrow down that list to the topics you are passionate about
• - Choose the topic that most likely to have a wide and growing audience

Define your Target Market

• - Find your competitors using search engines
• - List some problems and challenges your target customers might face
• - Think of 4-5 possible titles for your e-book
• - Get other people's opinions on each title
• - Post your titles on relevant forums to see which one people like best (try HTTP://WWW.ABLAKE.NET/FORUM)

The Ultimate Goal Decide what you want to accomplish writing this e-book:

• - Use it as an introductory product to a high-end product or service (has to be of high quality and reasonable price, and you must have the back-end ready)
• - Make it your primary product for your business (should be a decent size e-book, with many extras, possibly a consultation included, can be mid-to-high price)
• - Generate quick profits by selling reprint rights to this e-book (topic must be able to support a large audience and be unique from your competition)
• - Use it as a lead generation tool (has to be free, enticing, and still have useful information)

Content Brainstorm

• - Decide on the final topic and title for your e-book
• - Write down everything you know about the subject
• - Organize your list into sections, putting related points together
• - Build your table of contents, with chapters and sections within chapters

Write Your E-Book

• - Use your text editor or word processing program to write your book
• - Spell check and re-read your book to ensure good flow
• - Send it to your friends to read and ask for their testimonials

Design and Assemble

• - Choose an e-book compiler (list of most popular compilers: HTTP://WWW.MYCOACHINGWEBSITE.COM/EBOOK_RESOURCES.HTML)
• - Find good images for the interior of your e-book (try HTTP://WWW.ARTTODAY.COM)
• - Put all the files and pages together and compile into an e-book

Build a Web Site To Sell Your E-Book

• - Put a web site together (get a free start-up guide at http://www.firstbusinesswebsite.com/Guide.html)
• - Set up an online payment system to accept credit cards on your web site
• - Password-protect your e-book files
• - Write a sales copy
• - text for your web site
• - Add bonuses, guarantee, list benefits of your e-book

Design an E-Book Cover

• - Do not underestimate the power of a good book cover. A great looking e-cover is known to increase sales 300% for many authors
• - Decide if you want to create your own e-cover or hire a professional designer
• - If you think you are going to write more than 1 e-book, and want to save money, get the brand new eCover Generator program which will create your book covers in minutes: (http://www.helpingfoot.com/ebookcovers.html)

Time to Promote Depending on what your "Ultimate Goal" is, your marketing methods may vary.

• - Create a free demo (or a free chapter) of your e-book and allow your visitors download it & give away to others
• - Set up an autoresponder to follow-up with them later to upsell your back-end product or service
• - Write articles, place classified ads, submit to search engines, start a newsletter, etc.

For more e-book resources such as compilers, online payment systems, idea generation tools and e-book promotion, visit the E-book Resources at
http://www.mycoachingwebsite.com/ebook_resources.html

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MILANA LESHINSKY is a full time web developer and the author of two e-books: "Create Your First Busines Web Site in 10 days" and "65 Instant Web Design Answers".
http://www.firstbusinesswebsite.com

http://www.instantwebanswers.com

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