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What is an autoresponder? Amazingly enough, there are still many people trying to market a product, or service, online who do not know the answer to that question. Autoresponders are an excellent way to have your information delivered 24 hours a day. Try to remember if this has ever happened to you. You were reading a web page, or maybe browsing some free classified ads. "Hmmmm.....that looks interesting." So, you click on the e-mail address provided, and send a message asking for more info. You feel a little let down, even anticlimactic, if you will, so you go on to read more ads. You forget about the ad you just answered. Three days later, you get an e-mail stating that you "requested our info". By now, you've totally forgotten about it and lost interest. *CLICK*!.....Deleted. Has this ever happened to you? You surely don't want this to happen to YOUR potential customers. This is the information age. People want what they want, and they want it now. To keep them as customers, you've got to give it to them. Fax machines, e-mail, fax-on-demand, and .....autoresponders. Within seconds of receiving a request, an autoresponder will send the requested information right to the e-mail address that requested it. Autoresponders play an integral role in nearly all effective internet marketing campaigns. Anyone who's marketing on the internet can use an autoresponder. Also known as a "mailbot", or "infobot", there are numerous companies that provide this service on the internet. Here's how an autoresponder works. Upon reading your online marketing material, (an ad, or web page) a prospective customer decides to reply by email for "more information". The address they are directed to reply to is not your own, but the address of your autoresponder. As soon as any message is received by the autoresponder, it automatically sends out the info that you have input. (Usually within seconds!) Setting up an autoresponder is not complicated. Once you choose the company you'd like to obtain the autoresponder from, it's as simple as emailing the text of your autoresponder message to the company that provides the service for you. Here are a couple things to be aware of when shopping for an autoresponder. First of all, be sure to go with a company that will give you unlimited number of "hits" or autoresponses. The last thing you want is to pay a "per response" rate when you start receiving a lot of replies. Also be sure that you'll receive a copy of each inquiry, so you'll be able to track your advertising effectiveness. You want to collect the e-mail addresses of the prospects, in order to follow up with them. One last requirement of a good autoresponder service is unlimited changes. As your company changes, you'll need to update your autoresponder. Be sure that the company you go with lets you change the information often, without an additional fee. There are a couple of places on the net where you can obtain a FREE autoresponder. If you open an account with freeyellow for 5 free webpages, you will receive one autoresponder, but beware. They're not always reliable. They go down often. This is a company called Galaxy 20-20. They offer up to 6 free autoresponders. When you sign up, for FREE, you get one, free, and then, as you sponsor others, you'll receive one free autoresponder per person, up to 5 more. If you have a little extra money, and you realize the potential success that autoresponders can bring you, visit: We use this company, and they are exceptionally reliable, and inexpensive. I, personally, have 10 autoresponders at this time, and I honestly don't know how I ever got along without them. They work for me while I'm asleep, on vacation, at the grocery store, or anywhere else. Once you have one, you'll feel the same way. Try the free autoresponders first. Add it to your signature. Post it everywhere. In every ad you place, all over your website, EVERYWHERE! You'll soon see what an absolute MUST your autoresponder is to your online promotion campaign. KIM SKINNER
is publisher of "Success Online Weekly"
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Click Here to Email Bob Smith