Site Traffic + Solid Offers = Income!
            by Jim Daniels

If you're in the same situation as many other webmasters, that is, you are not making enough money from your web site, read on. In this tip you'll learn the best ways to bring traffic to your site AND make money. After all, the web site profit formula really is as simple as:

That's right, it CAN be done. Although the internet certainly churns out plenty of hyped-up rags to riches stories, I can personally attest to the promise it offers to small business owners. (See http://www.bizweb2000.com/howiquit.htm for my own true story of how the internet can welcome newcomers.)

As far as the "how", there really is no single way, but a simple fact is this: You need to bring visitors to your web site AND you need to have something solid to offer them once they are there.

First things first. How do you bring visitors to your site?

Well, in the real world it's easy to put a finger on "how" you drum up prospects. Direct mail, cold calling, or whatever method works best for your business, you stick with.

In cyberspace though, marketing requires a diverse range of components. As most of you who own my book know, I can write at length about many of these components. This tip section however, is meant to bring you the quicker "big picture" type of advice. At the risk of oversimplifying things, I'll present the top two priorities you should be concentrating cybermarketing efforts on:

1. Your Web site.
Make sure your web site offers lots of FREE information about your area of expertise. (The actual "selling" should take a back seat to providing solid, useful information. If the information is good, people will buy.)

2. Your email marketing.
You must utilize a sound email marketing strategy that incorporates: a) No Spam b) Targeted ezine advertising c) Discussion Group participation

Once you start utilizing the above practices, you can have lots of success. Remember though, it takes time to establish good skills in these areas, and likewise, produce sales.

Once you attain these skills though, the momentum of the internet growth itself will help to increase your income. My own experiences have proven that. I market exclusively online. Just about a year ago I was selling about 20 of my self-published manuals each week. Six months ago - about 50. Now, in just over a year online, the number is in the 100's. A year from now? Who knows?...

Now this brings us to the "WHAT" to sell. Naturally, there is no substitute for "your own" products and services. If you have something of your own, you can control every aspect of it. You don't have to worry about supply or profit margins. It's all under your control and your profits are maximized.

Unfortunately, many webmasters do not have something of their own to sell. While I highly recommend you consider working on something of your own, there is no reason your web site cannot start making a profit from reselling other's solid products and services.

But what do you sell?

Well, for starters, you need to find something that offers a high commission structure. Sure, there are plenty of booksellers and others offering 1% to 5% of profits, but hey, you've gotta sell a lot of books to make any real money at that rate. Try to stick with products and services that can earn you least 20% to 30% (or more) of the profits.

It is also important to concentrate on things that are at least somewhat related to your own area of expertise. If you are selling to a young crowd at your web site, I do not recommend adding the services of say, a stock broker. Be sure it fits in with what you are offering.

More and more publishers of books and software online are now offering reseller opportunities. Why? It makes good business sense for them to allow others to sell on commission. It's simple to set up on the internet and it gives them more reach and exposure than they could generate themselves.

I've been managing both ends of this particular subject for quite a while. I know first-hand how lucrative it can be for both the owner of the products and the resellers. In addition to offering resellers a chance to offer some of my best selling products http://www.bizweb2000.com/resell.htm , I also offer quality products and services from other established companies, http://www.bizweb2000.com/virtual.htm that tie in with my own business.

And if you're a web site owner who would like to step up your sales, you should be offering a reseller program of your own. If you've ever considered it but didn't have the resources to pull it off, you should check out this new service: http://www.realm-one.com

There you'll find an excellent way to add a reseller program to your site without all the hassles that usually go with it.

Once again, it all comes back to the proven online success formula:

Site traffic + Solid offers = Income - No matter which side of the fence you're on!

JIM DANIELS of JDD Publishing Company. Have you been to http://bizweb2000.com lately? You'll find some exciting new tools to help your small business, including Jim's hot-selling books, software and web hosting services!

Come see their powerful little web catalog. http://bizweb2000.com/products.htm

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