Get Those Testimonials!
            by Kevin Nunley

More and more these days, products and services are being sold by mail and over the Internet. Because the "store" can't be seen by the products and service, many people don't quite trust buying at a distance.

Probably the most effective method of putting prospects at ease is the use of testimonials. When a satisfied customer says something nice about you, your company, service, or product; get their permission to use the comment in your marketing. Nine times out of ten they will say "yes."

Emblazon their compliment on all your marketing materials. Include the customer's name and city of residence. You want to make sure readers know that it's a real person and not some figment of your marketing imagination.

Offer to include the name of the complimenting customer's business as an extra benefit to them.

KEVIN NUNLEY supplies marketing advice and copywriting fast and at low cost. Reach him at (801)253-4536 or DrNunley@aol.com. Ask for his free special report on free and low-cost marketing. http://members.tripod.com/~DrNunley

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