Internet Marketing Newsletter - Marketing Success The Easy Way

June 2001
THE INTERNET MARKETING NEWSLETTER

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BURN RATE = ZERO
By Robert Smith ©2004 All Rights Reserved
The term "burn rate" was conceived in order to determine how long a dot com could keep it's doors open without earning any profit before running out of cash.Worse, many of these self proclaimed experts have tried to teach the rest of us how to market on-line.

WALMART AND THE RULES
By Bob McElwain ©2004 All Rights Reserved
Picture the greeter in WalMart stores, the one that gives you a warm welcome, offers you a cart and a flyer announcing specials for the day. Suppose this person was directed to turn aside every tenth person who enters the store, saying, "Sorry, we don't want your business today." Then asks them to leave.

TRAFFIC BUILDING RESOURCES
By Robert Smith ©2004 All Rights Reserved
Absolutely everyone that intends to sell anything on the Internet must develop a strategy to generate affordable traffic. The best products will not sell if no one knows they exist.

DOORWAY PAGES 101: GO TO THE TOP!!
By John Hoover ©2004 All Rights Reserved
Doorways -- an excellent way to generate traffic is to make CONTENT SPECIFIC doorway pages that point to your Website. Each page should be specific to just one product.

HOW TO INSTALL POP UP WINDOWS
By Bill Daugherty ©2004 All Rights Reserved
This is a marketing device that will blow your socks off! Its click through rate will beat all of your banners, buttons and text links put together and then some. It's called a pop up window and it is super easy to install.

HOW AND WHERE TO ADVERTISE YOUR SMALL BUSINESS ONLINE
By Jim Daniels ©2004 All Rights Reserved
For starters, keep your wallet securely in your pocket. There are three things you must do BEFORE spending ad bucks online. And here they are...

HOW DO YOU KNOW WHEN YOU'RE REALLY READY
By Robert Imbriale ©2004 All Rights Reserved
"Go BEFORE You Are Ready." For some people, they may never take that next step! Instead, they tell themselves again and again how "someday" they will have what they want; yet they do all they can to avoid moving even one step forward.

INCREASE YOUR SALES BY INCREASING YOUR BELIEVABILITY
By Bob Leduc ©2004 All Rights Reserved
People won't buy from you until they're confident you will deliver exactly what they expect to get. You can help them develop that confidence by making certain every claim you make about your product or service is fully believable.

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HOW TO GET 100,000 VISITORS OR MORE FROM THE WORLD'S LARGEST INTERNET DIRECTORY.
By Johannes Garrido ©2004 All Rights Reserved
At last count, Yahoo receives over 180 million visitors a month. Can you imagine the kind of traffic you'll receive by getting just a small percentage of Yahoo's traffic?

COUNT ON IT!
By Gary Lockwood ©2004 All Rights Reserved
Identify the two to five key measurements and key indicators that are important and essential for your business. Set up an active system to measure and track these indicators.

THREE WAYS TO MAKE A NAME FOR YOURSELF ON THE WEB
By Kevin Nunley ©2004 All Rights Reserved
Business oriented bulletin boards, discussion groups and chatrooms are all over the web, and while they aren't traditionally looked upon as marketing tools, they can be a great way of getting the word out about your business.

5 KEYS TO COPYWRITING FOR SITE VISITORS AND SEARCH ENGINES
By Scott T. Smith ©2004 All Rights Reserved
When it comes to writing your Web site copy, you must balance the needs of your target audience with search engine optimization. Here are the 5 keys to help you succeed with both site visitors and search engines.

FOUR WAYS TO MAKE YOUR WEB COPY SELL!
By Ron Sathoff ©2004 All Rights Reserved
Is your web site getting visitors, but not selling anything? It's the most common problem on the Internet.If you check your web site statistics, you'll notice dozens, hundreds, even thousands of visitors stopping at your site, pausing for a minute, then clicking away.

INTEGRITY IN BUSINESS-THE SECRET TO INCREASED SALES
By Bob Davies ©2004 All Rights Reserved
Lately I�ve been reading about some of our great entrepreneurs, Dupont, Rockefeller, Ford. Their ability to create great new wealth depended on the fact that they worked out on the edge, the leading edge, the frontier. It can be a scary place...but once you�ve stepped out onto the edge, it�s impossible to come back.

EMBRACE YOUR MISTAKES - THEY ARE LESSONS IN DISGUISE
By Chris Kilian ©2004 All Rights Reserved
How a complaint made me change the approach I had been taking to sell guaranteed traffic, and the process I improved my offer and the satisfaction of future buyers, and that was worth more than this one sale

CHAMELEON QUANDARY: THE NECESSITY OF ADVERSITY
By Craig Marshall ©2004 All Rights Reserved
When the going gets tough, don't run from the struggle. Be thankful! And if you're not fortunate enough to be dealing with adversity right now, don't worry. You will be soon enough! Why? Because of the necessity of adversity.

CAN YOU SPOT A FAKE GURU?
By Reggie Brown ©2004 All Rights Reserved
Hey, I don't knock anybody for making money but there's gotta be a better way than cheating people out of their hard - earned money.

CHECK OUT THAT MONEY MAKING OPPORTUNITY!
By Joe Reinbold ©2004 All Rights Reserved
Too many people today look at an opportunity online, fall for the hyped claims and signup without thinking. You really need to take a step back and examine it before joining. Here are some things to consider.

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OPPORTUNITY KNOCKS QUIETLY
By Kim Wingate ©2004 All Rights Reserved
Sometimes, it's the little things that have the largest positive impacts on our business. These things often seem minor compared to our big issues. They are often difficult to recognize at the time.

TREASURING YOUR HOME-BASED BUSINESS DREAMS
By Julie Frost ©2004 All Rights Reserved
I recently finished reading the book "Don't Sweat the Small Stuff... And It's All Small Stuff" by Richard Carlson, Phd. His last two words in the book really struck me:

SPAM HYSTERIA
By Robert Taylor ©2004 All Rights Reserved
The truly unfair method currently used to fight spam considers everyone accused of spam to be automatically guilty. The great majority of ISPs and web host providers shut you down without a second thought when you are accused of spam.

SPAM MANIA -- GUILTY TILL PROVEN INNOCENT!
By Dale Reardon ©2004 All Rights Reserved
I want you to think carefully - and then think again - and then sleep on it - before you report someone for spam. Their business, their very future, and the income they use to support their family is at stake. I am not being melodramatic as you will see when I tell you my personal story now.

FREE ADVERTISING ON THE NET
By Cas Amato ©2004 All Rights Reserved
One website promotion method which is often overlooked is writing an article and submitting it to various publications.

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PLUG-IN A NEVER-ENDING FREE SUBSCRIBER FEED
By Azam Corry ©2004 All Rights Reserved
Ezine publishers are always looking for ways grow their title's subscriber base. One free option is much under-used, yet done properly, creates a continuous flow of new sign-ups.

HOW TO PROFIT FROM YOUR AD SPACE IN THIS ECONOMIC DOWNTURN
By John D. Schultz ©2004 All Rights Reserved
Recent research predicts that the online ad market will decline by 25% in 2001. In 2001, net advertising is a buyer's market.

CLARITY OF PURPOSE--LIVING A RICH LIFE
By Michael Angier ©2004 All Rights Reserved
In my opinion, the most important thing you can do for yourself is to invest the time and perhaps even money to become absolutely clear on what you want out of life.

THE COLOR OF E-BUSINESS
By Ernest Seger ©2004 All Rights Reserved
Better use of color will mean a better Web site that appeals to your visitor, and can even make your site appear better than it is.

SELLING FROM THE INSIDE OUT
By John D. Schultz ©2004 All Rights Reserved
We live in the age of information, which, in turn, means consumers are smart and educated, and above being manipulated into a buy. A manipulated buy means only one thing. A sure return. So how do you approach the selling process successfully?