And like most online entrepreneurs, you probably know how depressing it can be to have spent your life savings on your site or products & have no one buy from your site.

But how do you get someone to buy from your site? There are many answers to this question, but let's discuss the top three: merchant account, the right products & a web site!

Well everyone knows in order to make sales online, you need a merchant account, without it you won't make a single sale!

But what most online entrepreneurs fail to realize is that 30% of online consumers still prefer to use checks online. I don't know about you, but 30% is a lot to me. Make sure you accept both credit cards & checks! Next are the right products.

Most Internet marketing programs today, instruct you how to market your products & make sales. What the programs fails to tell you are which products will sell online. To determine if your product(s) will sell online, ask yourself these three questions:

• 1. Does it fill a need or solve a problem?
• 2. Does it have worldwide appeal? You are on the net!
• 3. Is it available at the store? If it is, is it cheaper?

If you can't answer yes to the above questions, you need to find yourself another product because it will not sell online. Now let's discuss your web site.

When online consumers visit your site, you have less than one minute to keep them there, which means your first paragraph is very important to you! If your first paragraph is about you or how your company is the #1 company online you are losing sales!

Today's online consumers do not want to read about how your company is the #1 company online or how many people you have helped in the past; they want to know how can your product(s) or web site benefit them personally when they first get to your site.

A good way to keep them there & make sales, is to list the benefits of your product(s). Benefits tell the potential buyer what he or she will get out of your product(s). Do not mistake features for benefits. Features tell the potential buyer what the product(s) has.

Last but not least, your site must be persuasive! Persuasive means your site must capture the mind of the potential buyer causing him or her to buy your product(s) & become a customer. An example of a persuasive web site is http://www.creditconquest.com

Remember your site is nothing more than a sales letter & has only one purpose, to make sales!