What's Stopping Me From Deleting Your E-zine?

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What's Stopping Me From Deleting Your E-zine?
By Larry Dotson (c) 1999 L.D. Publishing

I'm subscribed to over 50 e-zines. I don't have time to read them all. I usually root though my e-mail box, read the e-zines that look interesting and delete the rest. Does this sound like you?

When I send out my own e-zine "The BizReport Newsletter", I always try to put an appealing headline in the subject line than just the name of my e-zine. My sales and readership are always higher compared to the issues I don't use an appealing headline. Which issue would you read first?

Subject Line 1:
The BizReport Newsletter

Or

Subject Line 2:
The BizReport Newsletter - FREE Internet Marketing Course! I think all of you would honestly pick subject line number two. Here are three types of appealing e-zine headlines that I have used to great success:

A "Freebie" Headline

Use a headline about a freebie you are offering in your e-zine. People love to get free stuff. The freebie should be related to your e-zine's topic. Keep the freebies coming and your subscribers will keep reading!

Examples:

FREE Online Marketing E-book!
NEW! Free Autoresponders!

A "Content" Headline

Are you publishing an interesting article? Use the article's title in your e-zines subject line.People won't delete your e-zine if they know you offering appealing content.

Examples:
5 Sure-Fire Ways To Attract New Customers Now ! Increase Your Credibility With Web Site Awards!

A "Contest" Headline
Use a headline about a contest or sweepstakes you're holding in your e-zine. The prizes should be something of interest or value to your subscribers. Your subscribers will open your e-zine to see how to enter.

Examples:
Win A $1000 Worth Of Advertising! Would you like to win a trip to Hawaii?

LARRY DOTSON Owner Of L.D. Publishing. Visit his Web site to get 30 FREE Internet Marketing E-books! Go to:
http://www.ldpublishing.com

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