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18 Low-Cost Marketing Tools You Can Use To Promote Your Web Site Offline!
             By Charles M. Morelli (c)1999 CMMEI - All Rights Reserved.

Here are some low-cost items you can create and give away to attract attention to your Web site:

1) MONEY-SAVING CERTIFICATES/COUPONS - Use your computer to create a discount coupon that is redeemable for $10 or more off any online purchase. Distribute them anywhere where people congregate.

2) NEWSPAPER/MAGAZINE ARTICLES - Create and submit a short "how-to" article or press release that contains useful material to various publication editors. You can reach thousands of potential customers for the price of a few stamps and envelopes! For free advertising and press release tips, please visit this Web page: www.cmmei.com/adv.htm

3) "HOW-TO" BROCHURES - People love freebies, especially ones that can improve their lives. If you're running a computer repair service, for example, you could give away a free computer maintenance guide with special discount coupons.

4) LOCAL CHARITY TIE-INS - Donate a FREE product or service to one or more local charities as a raffle prize. You'll receive a lot of attention and exposure among people who purchase tickets or attend the event.

5) BUMPER STICKERS - Use your computer and some special labels to make bumper stickers that display a brief message and your Web site address.

6) BUSINESS CARDS - Put your Web address on your business cards, and on your letterhead, postcards, envelopes, etc.

7) BUTTONS - Companies such as Badge-A-Minit (www.badgeaminit.com) offer inexpensive button-making kits. Put your Web address and even a discount code on each button, so they can be redeemed when they order online.

8) HATS - Have some hats printed with your Web address and wear one yourself to create some free exposure! You can also give them away as free gifts.

9) I.D. IT! PLATES - These are custom name plates that stick on the back of your car or truck. These plates can display phone numbers, e-mail addresses, or any other business information. Custom hat and I.D. IT! Plate info can be found on this page: www.cmmei.com/otprod.htm

10) T-SHIRTS - Wear the shirts yourself to generate exposure, or give them away as freebies. Use a color inkjet printer, desktop publishing software, and some transfer paper to make them.

11) GREETING CARDS - Use greeting card software and some specialty paper, to make personalized greeting cards as you need them. You could send a customer a birthday or holiday greeting card that displays your Web address and any special offers!

12) RUBBER STAMPS - Have a custom rubber stamp made at a local print shop so you can stamp your Web address on EVERYTHING you use for correspondence.

13) FAX-ON-DEMAND - Use Fax-On-Demand to store info about your Web site. Anyone with a fax can get more information about your Web site, products, and services, 24 hours a day.

14) ANSWERING MACHINES/VOICEMAIL - When you ask people to leave a message, you should also tell them your Web address and any special offers.

15) ENVELOPES - Have envelopes printed with your Web address on the back (along with a short slogan or product/service "plug").

16) PHONE CARDS - Purchase pre-paid phone cards or create custom-printed calling cards that display your Web address.

17) REMINDER STICKERS - Create "SAVE YOUR DATA!" stickers for computer users to stick on their monitor screens. They'll be reminded to back-up their data and will see YOUR Web address every time they look at their computer screens.

18) CEILING POSTERS - Use a color inkjet printer to create appealing photos or mini-posters of mountain views, beaches, forests, outer space scenes, etc. Print your Web address on the poster at the bottom right corner in a highly visible ink color. Make a few copies and distribute them to blood banks, hospitals, and any other facility (such as a dentist's office) that requires people to lie on their backs for an extended period of time.

These are just a few inexpensive marketing tools you can use to promote your Web site. Use your imagination...If you can think of other low-cost marketing tools...Use them!


CHARLES M. MORELLI of http://www.cmmei.com offers Internet business products, services, opportunities, and freebies. For more info pertaining to some of the special items listed in this article, please e-mail Charles M. Morelli at: cmmorelli@cmmei.com


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