Do you realize that many websites display banners from banner exchanges on their home page only to lose potential customers before they have even settled in?

Your objective on a website should be to encourage visitors to not only visit once but to return again & again. Some of the best websites with the highest traffic have something that attracts visitors over & over. They have a traffic magnet. Do you?

Some traffic magnets include: Discussion Boards. One of my friends has a discussion board that attracts close to a million page views a month! These discussion boards are fantastic traffic magnets because people become almost addicted & check back day in & day out to see what everyone is talking about.

I know other people who have free resources that attract tons of repeat traffic. They offer free articles, software, relevant tips. The key is to offer something useful that people want to visit & refer to again and again.

Once you have developed a traffic magnet, the key is to sell. You should never become so obsessed with getting visitors that you forget to sell to them! You don't have to do that right from your website. One of the keys is to get people to opt in to your list. Offer a newsletter or tell visitors that they can sign up for your mailing list to receive notice by email when the site changes or gets updated.

Once you have captured their name and email address you can always send product offers & special deals to your list. Since they know you & feel comfortable with you, they will be more receptive to your sales attempts.

If you have the discussion board magnet, you can set up a rotating banner script that displays banner ads for your products not for the banner exchanges.

What can you do to build your traffic magnet now?

1.Start your own discussion board, you can find the software at www.cgi-resources.com or at other cgi sites. If you don't have experience installing CGI scripts, I suggest that you hire someone who does. If you do this, I suggest that you have them install rotating banner software as well & then begin to design or have someone design banners for you.

2.Build your free resources area. You can find many free & useful articles, tools and software that your target market would be interested in by scouring the web & collecting & posting them on your site.

Once you have a traffic magnet set up, remember to sell to your audience. set up an opt-in list of some sort & sell to it.

Remember, people on the net are skeptical & quick to click away. When you provide a traffic magnet they will return again & again instead of never at all.

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