Increase Your Sales by Giving Incentives
By Henry Williams   ©2004 All Rights Reserved

Attracting new customers can be very difficult or it can be very easy if done right. As a small business owner every dollar you sink into marketing has to do the work of two or three. You must use every tool in your marketing campaign to get your prospects attention and keep it! Your prospects are constantly bombarded with ad after ad all competing for the prospects attention, and your prospects have become so used to this type of advertising that as soon as they get an email with some type of offer they instantly delete it! Think about it when was the last time you got junk mail? Your only chance for your prospects to see you ahead of the competition is to target your market. By targeting your market I mean by only offering your product or service to people who have requested it. Often the small business owner is overwhelmed by such low impact of his advertising methods that he/she becomes frustrated things that used to work yesterday dont work today. How can a small business stand a chance in todays highly competitive field?

Well I'm going to share withl you 5 easy steps that you can use to Outwit, Outsmart and BEAT your competition. By applying these techniques you can virtually have customers begging to do business with you. Let me start by saying if you give freely, you will get alot more in return. Conversely, if you are stingy or afraid to give, you won't get much. It is true that you reap what you sow so lets get to the point.

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5 Tactics To Increase Your Sales
1. GIVE FREE SAMPLES. This can be in the form of goods or services. You can give samples of your product or samples of your work. Most common goods you can give away won't cost you hardly anything at all or maybe a small percent but the value that these items perceive can be a gold mine of profits to you. You can give free reports on how to save money, lose weight ect.. And make it available to them as an incentive for purchasing from you. This tactic will make prospects into customers or subscribers. You can give away 3-day vacations to all your prospects and triple your leads and sales, to do this just type in your search engine keyword: vacation certificates and shop around for the greatest deal. This is a great promotion strategy. Shareware is a free sample of a product that often has something missing, or it will stop working after a specified time. Sampling the product invariably increases usage and sales. 2. GIVE ENDORSEMENTS. Look for opportunities to recommend other business people. This can be a very profitable way for you to make alot of money. By referring a product or service that you feel is of benefit to your current customers or subscribers you can double your sales immediately! Why? Because customers are willing to trust someone that they've done business before as opposed to a complete stranger. In the end you and the person you referred your customer to, will give you a share of the profits.
3. GIVE MORE THAN YOUR CUSTOMERS EXPECT. If you are shipping goods, include a free gift or a coupon for something else, this way you're reselling the customer on another one of your products and increasing your back-end profits. Make it a part of your offer. If you provide a service, such as Web Site Design, include something extra -- an extra graphic, registering with search engines or something else of value that cost you little or nothing. This way you're creating customer loyalty and your customer will more likely refer you to their friends.
4. BUILD TRUST. Many people in the business world have an attitude of distrust. With so many news reports on people getting ripped-off they are scared of becoming the next victim. Start by putting a picture of you on your site. Talk to your customer more in your website. Guide them trough the whole purchasing transaction. Don't just put your products, an order form and expect the orders to come in. Describe what your specials are on your homepage. Why they should buy them and how they are going to benefit from using your products. Put your physical business address and a telephone number as well. People don't like to be sold but rather well informed and by teaching your customers to be better shoppers your sales will take off.
5. GIVE AN UNCONDITIONAL MONEY BACK-GURANTEE How many times have you been to a store though about buying something only to ditch the product at the register cause you were afraid that if you bought it and you weren't happy with the result you wouldn't get your money back? Alot more than you think. Your customers are no exception they want to feel safe and secure when making a purchasing decision. Make a bold statement or use it as a slogan or your website make sure that you constantly tell your customer about your policy on refunds, This is a good way to ease their fear of not buying. Don't worry that people will be out to rip you off. That will be quite the opposite more people will take you up on your offer. By offering a guarantee you can increase sales by 367% you might get one or two refunds but the extra sales that you make will far out weight those 2 refunds. Giving can be an important part of your marketing strategy. However, the secret to successful giving is not to expect anything in return. Learn to give for the sake of giving. When you no longer expect anything, much will come to you. That's one of life's paradoxes.

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