July 2001
THE INTERNET MARKETING NEWSLETTER
HOW TO TELL THE SHARKS FROM THE FISHES
By Robert Smith
©2004 All Rights Reserved
Sharks are fish too; often they get our trust by blending in with the other fish. They depend on diverting our attention before taking a big bite. Once they bite it can't be taken back. Our ability to trust is the damage done. When you find a shark tell others, don't give them the opportunity to swim free.
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HIT COUNTS AND ADVERTISING
By Bob McElwain
©2004 All Rights Reserved
When you first open your new site, hits will be slow in coming (unless you are an expert at generating them).The value of a hit is fundamental to what you can afford to pay for advertising. And you'd like to stay a bit under this figure.
FOR WHOM THE BELL TOLLS
By Robert Smith
©2004 All Rights Reserved
There are good reasons only five percent of all Internet marketers find success while the other ninety-five percent fall short. Failure is for doubters while success is reserved for the successful. The person that won't be beat can't be beat.
HOW TO CONVERT MORE OF YOUR PROSPECTS INTO CUSTOMERS
By Bob Leduc
©2004 All Rights Reserved
An obvious way to increase sales is to attract more prospects to your business. But it's easier and less expensive to increase sales by converting more of the prospects you're already getting into customers.
COUNT ON IT!
By Gary Lockwood
©2004 All Rights Reserved
One of the things we've learned from working with entrepreneurs is that you tend to pay attention to the things which are important to you at the time. If your currently dominant thoughts are about creating a new brochure, you'll start seeing other brochures. You'll hear conversations about brochures. You'll pick up ideas relating to brochures and even notice colors that would be attractive for the new brochure
NEED CONTENT? PICK A FREE EBOOK
By Pam Renovato
©2004 All Rights Reserved
Providing free and valuable content is a great way to create repeat traffic, gain ezine subscribers, and of course to get visitors to your site in the first place. You can provide free content by creating a free report or free ebook that will entice those interested in your web site's topic
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ARE INTERNET FREEBIES ON THE WAY OUT?
By Robert Taylor
©2004 All Rights Reserved
We have ridden a long wave of Internet freebies. Free ISPs, free e-books, free ezines, free email accounts, free software programs; you name it, and it has been on the Internet as some type of freebie.
THE SECRETS PROFITS HIDDEN IN TRACKING YOUR ADS
By Steven Chabotte
©2004 All Rights Reserved
By setting up a good ad tracking system (preferably in an automated manner), you can start looking at how well a particular ad pulled in a particular publication. That information will allow you to make future decisions about both the ad and the publication.
SEEING FROM YOUR CUSTOMER'S POINT OF VIEW SIX WAYS TO INCREASE SALES
By Kevin Nunley
©2004 All Rights Reserved
Customers are impressed when you remember things about their life or business. They don't know you are reading from notes. The customer feels important. They think they are getting your special attention. In the end, that is the most powerful tool you can use to entice people to buy.
YOU CAN MAKE MONEY IN YOUR OWN INTERNET BUSINESS
By Robert Imbriale
©2004 All Rights Reserved
"You too can make money on the Internet!. If you will simply commit yourself to following a few simple rules, you too can become an Internet Millionaire!
10 SUPER TIPS FOR THE BUDDING ONLINE ENTREPRENEUR
By Patrick Ravi
©2004 All Rights Reserved
Five Percent of online entrepreneurs make things happen while ninety five percent wait for things to happen.Here are 10 points that one should keep in mind when trying to generate income from an online home based business.
10 SECRETS OF THE LIST KINGS
By Brian Garvin
©2004 All Rights Reserved
I've built my list effortlessly to over 6,800 within 5 months by using some very simple but highly effective tactics. Following is a summary of tactics anyone can use to develop a huge, targeted lead list.
BUILDING A HUGE LIST OF LOYAL OPT-IN SUBSCRIBERS
By Glen Hopkins
©2004 All Rights Reserved
First of all, subscribers are not just subscribers, they are YOUR customers! If you treat your subscribers well, they will be your customers for life. What does this mean? We'll ezines are all about 'one to one marketing'.
DISCOVER HOW TO USE EMAIL EFFECTIVELY
By Stephen Fasenfeld
©2004 All Rights Reserved
To succeed on the Internet, it is essential that you you learn to use email effectively and efficiently. There is no time like the present, just spend twenty minutes and familiarise yourself with filters.
7 WAYS TO INCREASE YOUR AFFILIATE INCOME BY 200% OR MORE INSTANTLY
By Nathan Lynch
©2004 All Rights Reserved
Collect as many prospects' email addresses as possible. It's very important to start your own opt-in lists of prospective buyers.
ARE YOU ABOUT TO GET EATEN?
By Bob McElwain
©2004 All Rights Reserved
You may be about to be eaten. You must assume at least one or more of your competitors is tracking you closely, looking for ways to bring those tasty morsels that are your customers to their table.
REASSURING YOUR CUSTOMERS AMID THE FAILURES
By Kim Wingate
©2004 All Rights Reserved
Prospects are concerned about the security of their purchases from a business perspective. They want to know that the company they order from today will be there tomorrow. People are concerned that they aren't just slipping their credit card information through the "mail slot" as the company closes its doors.
YOUR FIRST JOB IS NOT TO GET YOUR CUSTOMER TO READ YOUR AD. YOUR FIRST JOB IS TO GET THEM TO SEE YOUR AD!
By Noel Peebles
© 2001 Market Leaders Ltd
I have a more effective way of getting attention .... the right kind of attention that will generate interest in what you have to sell.
WHAT IS NETWORK MARKETING AND HOW SHOULD IT BE WORKED?
By Matthew McDaniel
©2004 All Rights Reserved
Network Marketing is really a partnership. You go into business with someone that has the same interests and aspirations you have. Working Network Marketing correctly not only makes success easier, it eliminates many problems that rise out of unorganized work ethics
7 LIES THAT PREVENT POWERFUL RESULTS
By Kathy Gates
©2004 All Rights Reserved
What you tell yourself, or what you think about your circumstances, may keep you stuck in a bad situation. That is why recognizing the lies you tell yourself is very important.
KILLER SALES COPY ONLY GETS YOU SO FAR
By Richard Fujimoto
©2004 All Rights Reserved
Branding is not for the "Big Companies" as some would have you believe. Sure sales copy will always be critical to your success, but your web site's design is what will get them to read it!
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STRATEGIZE YOUR MARKETING!
By Ron Sathoff
©2004 All Rights Reserved
I'm a firm believer that your marketing plan strategic as well as "tactical." In other words, we should make sure that we focus on our entire plan, and how it works as a system, rather than just focusing on individual parts like classified ads or website copy.
DON'T LET CLUNKY WEB SITE CONTENT SABOTAGE YOUR HOME BUSINESS
By Alvin Apple
©2004 All Rights Reserved
The road to a successful home business is full of blind curves, potholes and hazards. One of the more dangerous pitfalls along the way is creating your own web site. Setting up a good web site is a complicated and intricate process, and if you don't pay attention to detail you can end up with a mess.
INCREASE YOUR SALES BY GIVING INCENTIVES
By Henry Williams
©2004 All Rights Reserved
Giving can be an important part of your marketing strategy. However, the secret to successful giving is not to expect anything in return. Learn to give for the sake of giving. When you no longer expect anything, much will come to you. That's one of life's paradoxes.
HOW TO USE HUMAN NATURE TO DRAMATICALLY INCREASE SALES OR ANY OTHER TYPE OF PERFORMANCE!
By Bob Davies
©2004 All Rights Reserved
All human performance is either the avoidance of Pain or the seeking of Comfort! This is referred to as the human performance law. Like the principle of gravity. It doesn’t matter if you understand the principle of gravity. It doesn’t matter if you believe in the principle. The principle will apply it’s effect in your life regardless of your attitude or understanding of it.
ARE YOU GUILTY OF BEING AN "INFORMATION OVERLOAD" JUNKIE?
By Mary Holzrichter
©2004 All Rights Reserved
I'm going about this all backwards. I should only be gathering that information which I need for building my website. The rest of the information can wait until I reach that point.
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