January 2000
THE INTERNET MARKETING NEWSLETTER
THE REAL GOLD IS IN THE LIST
By Marty Foley
©1999 All Rights Reserved
The best list is a targeted list, comprised of those that are at least familiar with you; with whom you have already developed a relationship of trust. Ideally, it is made up of those that have already done business with you, or have at least expressed a sincere interest in similar types of items in the past.
INTERNET BASED BUSINESS HOBBY-TO-PRO
By Robert Smith
©1999 All Rights Reserved
In the home based business sector, two distinctly different groups are emerging. They are the home hobby enthusiasts, and full time home based businesses. It’s still possible to migrate from hobbyist to full time, but it’s getting harder all the time.
MY TOP10 FREE MARKETING RESOURCES OF 1999
By Robert Smith
©1999 All Rights Reserved
The following are my "top 10" favorite free marketing resources for the year 1999. Lets make the year 2000 the year we earn our independence for our families and ourselves. Let this upcomming year be the last year we no longer depend on making someone else more money than we earn for ourselves.
JUST WHEN YOU THOUGHT YOU HAD IT DOWN - On Link Density
By Tony L. Callahan
Simply stated, link analysis is evaluating what sites link to yours, who links to them, link density and what terms are the sites highly to? Clear as mud, right? Let's look at each of these items in detail.
TURN YOUR WEBSITE INTO A PORTAL!
By Bill Burdin
©1999 All Rights Reserved
You can apply for you own free affiliate options directory and then you receive a free web page which becomes your front end, or entry way to your own affiliate directory. Affiliate Options was launched in October and has been a smash hit, and acclaimed by Internet gurus the "best concept to hit the affiliate program game since AMAZON started it!"
THE SCIENTIFIC APPROACH TO ONLINE MARKETING
By Michel Fortin
©1999 All Rights Reserved
At the risk of sounding sensational, if you understand the concepts introduced in this article it could literally mean the difference between miserable failure and insane online profits for your business. I'm not talking about a magical formula that will guarantee success, but it's something that all online marketers need to understand.
HOW TO PROMOTE YOUR BUSINESS USING AN OPT-IN EMAIL LIST
By Kevin Sinclair, CPA
©1999 All Rights Reserved
Most online marketing experts agree that the development of an opt-in email list is a key factor of online business success. In this article, I will explore the benefits of opt-in email lists.
BE SEQUENTIALLY SUPERIOR
By Michel Fortin
©1999 All Rights Reserved
Email is certainly an important aspect of marketing on the web. But a single email is never enough -- and in fact can be more costly down the road. Like all marketing messages, it takes repetition in order to get people to first absorb the message.
YOU SNOOZE -- YOU LOSE! - (Longer Domain Names)
By Patrick Anderson
©1999 All Rights Reserved
The word is out... for the past two weeks the experts have been taking advantage of a change in Domain Name regulations that allows up to 67 characters in domain names.
HEALTH FOOD AND CIGARETTES
By Jim Daniels, of JDD Publishing's bizweb2000.com
©1999 All Rights Reserved
Focus on ONE market, figure out what they want and need, and then fill their needs. Build credibility at your website by focusing on helping your target audience.
YOUR PERSONAL STRATEGIC PLAN
By Gary Lockwood
©1999 All Rights Reserved
For years, I've been helping businesses develop their strategic plan. A few years ago, it occurred to me that you could have a personal strategic plan that would help you individually get clarity and focus on your own preferred future.
20 SURE-FIRE WAYS TO GET PEOPLE TO LINK TO YOUR WEB SITE!
By Larry Dotson
©1999 All Rights Reserved
Here are plenty of ways you can get your site free promotion.
HOW TO DOUBLE YOUR BUSINESS INCOME -- IT'S EASIER THAN YOU THINK
By Bob Leduc
©1999 All Rights Reserved
Use the information in this article to develop your personal marketing plan to double your business income.There are only 3 ways to increase the flow of money into your business. A small increase in each category will substantially increase your total income.
LUCK COMES FROM HARD WORK
By Eric Stephenson
©1999 All Rights Reserved
If you stop and think about it you will notice that all the "lucky" people aren't really any luckier then the rest of us. The difference is that those people work their proverbial butts off. Work, work, work and more work. Almost to the point of obsession.
HOW TO CREATE YOUR OWN E-BOOK
By Sue Barrett
©1999 All Rights Reserved
With a high-perceived value and a low production cost, e-books are a perfect premium or promotional giveaway. They can even be sold for a profit. Marketing information is a big business - and you can implement in virtually any field. You can use information to promote your already existing business, or you can build an information business that stands on its own.
TWELVE SEARCH ENGINE TIPS!
By David A. Silverman
©1999 All Rights Reserved
Search engines are cracking down and penalizing Web site owners for violating their terms of submission. We have outlined below several important factors that should be taken into account when designing and/or submitting your Web site.
REVERSING SURFER MANIA
By Bob McElwain
©1999 All Rights Reserved
What happens to all these good people when they become surfers? What turns ordinary people into maniacs when they hit the on-button and go to cuddling a mouse?
DO YOU PUBLISH AN EZINE?
By Bob McElwain
©1999 All Rights Reserved
You should. It's a grand way to stay in touch with potential customers, and to keep your name out there in a positive way. Readers will remember you when they need what you offer. And best of all, they will share your name with a friend with a similar need.
USING A STRONG RISK REVERSAL CLOSES MORE SALES
By Archie R. Lawhorne
©1999 All Rights Reserved
When you minimize risk in purchasing decisions a lot more people are willing to say "yes". Once they sample your product or service, if it performs as you say, most customers will keep that product and continue buying again and again.
START AND COMPLETE ANY PROJECT IN 5 EASY STEPS
By Gary Jennings
©1999 All Rights Reserved
All of us have a list of projects or a 'to do' list of things that we know are important,and can even be life changing if acted upon; yet often these projects seem to remain neglected. We just never seen to get around to doing them
MARKET YOUR PRIVACY POLICY
By Kevin Nunley
©1999 All Rights Reserved
While that helps businesses make more sales, it is starting to bother a lot of customers. As one Internet shopper said, it's like walking through a department store with an employee sneaking around behind you.
HOW YOU CAN LEVERAGE YOUR NEWSLETTER FOR SUCCESS!
By John Soares
©1999 All Rights Reserved
Publishing an ezine is the best way to build a good mailing list. Forget bulk email! Build your own list of people who WANT to hear from you. The people that subscribe to your newsletter will remain loyal customers who will buy your product(s) again and again. Give your subscriber's quality articles to read and treat them right, whether they buy from you or not.
ON REACHING CRITICAL MASS
By Kevin Bramlett
©1999 All Rights Reserved
It has finally happened. I've reached Critical Mass in my niche. What I mean is that the body of knowledge in my head has finally reached the point at which it boils over and spatters all over every topic of conversation I encounter.
ARE YOU FORGETING YOUR OWN FREE ADVERTISING?
By Joe Reinbold
©1999 All Rights Reserved
A signature file is a simple file made up to be attached to every email you send out. In 90% percent of the email programs out there, the program will attach this file automatically to all your outgoing messages once you make one up.
RICH PICKINGS IN THE CYBERSEAS: PLANNING YOUR FISHING TRIP
ByNick Summers
©1999 All Rights Reserved
The Cybersea is now teaming with life. Most estimates reckon there are more than 200 million of us, and that's growing by somewhere between 1 million and 10 million every month.
HOW MUCH BUSINESS ARE YOU GETTING FROM YOUR NATURAL MARKET?
By Bob Leduc
©1999 All Rights Reserved
A natural market is the portion of your target market that shares a unique personal characteristic with you. It automatically creates a relationship between you and a prospect in your target market for a PERSONAL reason.
PROVEN, EFFECTIVE DIRECT EMAIL MARKETING
By Declan Dunn
©1999 All Rights Reserved
The moral of this story is...save your customers while you have them. Answer their questions and follow up with them immediately. If you don't, someone else will.
A WEB SITE OR A VENDING MACHINE?
By June Campbell
©1999 All Rights Reserved
If you want to make money from an Internet business, you will work as hard as you will with a bricks-and-mortar business. And as always, the hardest work happens during startup and for the first year or two.
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