You Need SSI Right Now!

January 2002
THE INTERNET MARKETING NEWSLETTER

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YOU NEED SSI RIGHT NOW!
By Bob McElwain ©2004 All Rights Reserved
What SSI amounts to is creating a new page for any elements common to all pages on your site. Then ask the server to include these pages whenever main pages are requested.

TURN YOUR CUSTOMERS INTO A SALES FORCE FOR YOUR PRODUCT OR SERVICE
By Ron Sathoff and Kevin Nunley ©2004 All Rights Reserved
The easiest and cheapest way to build your sales force is to give customers a chance to promote your products and services. Satisfied customers not only know all about what you sell, but because they have tried your product themselves, they have more credibility with prospects.

HOW TO GROW YOUR BUSINESS IN AN ECONOMIC SLOWDOWN
By Bob Leduc ©2004 All Rights Reserved
Bad economic news doesn't have to be bad news for your small business. Your business can thrive and grow in a slowing economy if you make it recession-proof. Here are 3 things you can do immediately to start recession-proofing your business.

BUILDING YOUR BUSINESS FOR SUCCESS IN 2002
By Paul Barrs ©2004 All Rights Reserved
Within 5 years of start up 90% of all small business will go under. My personal experience shows me that 98% of all home based business will do the same. Why? Because they lack the fundamental skills, education and development to plan ahead, foresee the pitfalls, and capitalise on gains.

ARE YOU LOSING THE SALE AT THE LAST SECOND?
By Steve Humphrey ©2004 All Rights Reserved
I really hate to admit this...but I found out recently that I was losing a significant number of sales at the very last second! I figured out the problem and I wondered if it had happened to any of you.

INCREASE YOUR SITE TRAFFIC WITH THE PAY-PER-CLICK SEARCH ENGINES AND GUARANTEE YOU ALWAYS PROFIT
By Corey Rudl ©2004 All Rights Reserved
The pay-per-click search engines are exactly what you need to inject your web site with a fresh stream of targeted potential customers -- people who are actively searching for what you're offering -- without the typical expenses and risks associated with many other forms of online advertising.

HOW TO CREATE YOUR SIMPLE AFFILIATE PROGRAM FOR FREE
By Keller Flynn ©2004 All Rights Reserved
Here are some simple FREE ways to create an affiliate program. For many small businesses and one-person operations, these no-cost options are actually more effective than high-priced systems.

5 SELLING TIPS -- TO INCREASE YOUR SALES
By Bob Leduc ©2004 All Rights Reserved
Here are 5 selling tips to help you increase your sales. All 5 work for any business. They're effective for both online and traditional offline marketing. And they won't cost you anything to implement.

THE NEW FRONTIER OF PROFITS
By Rob Spiegel ©2004 All Rights Reserved
The chronically under-funded small business community was late to the Internet world. The owners of small companies live on a razor thin edge, and if the blade slips, it cuts into personal income. One small blunder can cut very deep, setting the owner back years.

6 TIPS FOR BETTER WRITING
By Bob McElwain ©2004 All Rights Reserved
When writing most anything, the objective is produce copy that is easy to read. This is particularly true on the Web, because chances are the majority of your visitors and newsletter readers are in hurry-up mode. They'll pass on anything that seems hard to read. Here are ways you can improve the readability of your work.

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EXPLODE YOUR SALES WITH SOLO ADS!
By A. T. Rendon ©2004 All Rights Reserved
The very best form of online advertising is Ezine and Newsletter Advertising. And the best type of ad to place is a Solo Ad.

FRIENDLY MARKETING FOR HOME-BASED BUSINESS: 12 IDEAS FOR KEEPING THE CLIENTS YOU WANT MOST - AND LIKE BEST!
By Julie Frost ©2004 All Rights Reserved
We've all heard that it's easier to sell to someone who has bought from you before. People like doing business with companies they are familiar and comfortable with. They like doing business even more with companies who provide them with something extra.

KEEP YOUR AFFILIATE SITE PROFITABLE FOR THE LONG HAUL
By Keegan Michaels ©2004 All Rights Reserved
Don't give up. Affiliate programs can be a great source of income if you just spend a little of your time and have a little patience. With just a little work you can really turn a slow affiliate site around, and watch those checks start rolling in.

HOW TO WRITE THE PERFECT CLASSIFIED AD ... AND HOW TO USE IT TO MAKE SALES
By Kevin Nunley ©2004 All Rights Reserved
The Perfect Classified Ad: It may not be a literary thing of beauty, or even an ad that is very appealing--but for some reason it gets sales for its owner. Getting your Perfect Classified Ad will come easier if you follow a simple plan.

HOW TO BRAND YOUR WEB SITE
By Said Rouhani ©2004 All Rights Reserved
The purpose of branding is to get people to recall your company/product/service from memory. The ultimate aim is to get people to trust you more than the competition, and to think of your Web site before they think of the competition's Web site.

TIPS FOR RESEARCHING A FRANCHISE BUSINESS
By June Campbell ©2004 All Rights Reserved
A franchise operation can be an excellent investment for people dreaming of self-employment. Franchise opportunities fall into three basic categories: Product, Service and Wholesale Distribution.

10 EFFECTIVE WAYS TO BOOST BANNER CLICK-THROUGH
By Chee Wee ©2004 All Rights Reserved
Banner advertising is one of the most widely used marketing medium on the Internet. Though banner click-throughs have decreased to less than 1.0% in the past year, it is still possible to achieve reasonably good click-through of 3.0% and above.

THE LEMONADE STAND MENTALITY ON THE NET
By Harry Fassett ©2004 All Rights Reserved
Oh boy it would have been sweet if you could have just pulled off the lemonade stand trick this time around and made a killing! However you've finally put the childhood dreams to rest, and rolled up your sleeves and are putting your new found knowledge, money, and sweet equity to work for you everyday

NOTHING FOR NOTHING
By Jo McNamara ©2004 All Rights Reserved
Very few want to spend the money or invest the time necessary to be successful. They seem to want instant riches without having to spend a dime or invest a few hours each day.

MAKE YOURSELF STAND OUT IN THE WORLD OF FREE INFORMATION
By Ana Ventura ©2004 All Rights Reserved
The average person is surrounded by thousands of messages each day, and those are only counting the ones they aren't looking for. In a world where logging onto the Internet anytime someone needs a quick answer for anything is the norm, it's hard to deny that free information is everywhere.

5 STEPS TO CREATING AN 'ANTICIPATED' EZINE
By Gail Hornback ©2004 All Rights Reserved
Everyone and their brother seem to be getting into the ezine (Electronic Magazine, or newsletter) business. Competition for subscribers is getting fierce. Getting subscribers is not too hard. But KEEPING them is a challenge!

HOW TO START YOUR OWN BUSINESS WITH NOTHING MORE THAN A SALES LETTER AND ORDER PAD
By Keegan Michaels ©2004 All Rights Reserved
I strongly advise taking the cheap, cheap, cheap path to building your own business. All you need is a sales letter and an order pad. If you hire a professional writer to create your letter, you will up and running for $100 or less.

THE HIERARCHY OF MARKETING
By Ana Ventura ©2004 All Rights Reserved
Appealing to the needs of your customers can be a great way to grab the attention of your customers, as long as you remember to be responsible about it. Who knew incorporating psychology into your marketing plan could be such a great way to grab customers?

ABSOLUTE TOP FIVE SEARCH ENGINE MARKETING MYTHS UNCOVERED!
By Lee Traupel ©2004 All Rights Reserved
It�s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site � as 85% of Internet users utilize search engines to find/research for goods and services.

MAKE YOUR EZINE AD STAND OUT!
By Lisa Lake ©2004 All Rights Reserved
In my experience, I've found that advertising in ezines is a great way to get response. The problem is, there are a lot of people out there who have realized the same thing.