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A few weeks ago we focused on the importance of getting great search engine ranking. This week, let's forget about it. The fact is, too many people are obsessed with it. Yes, it is important to publicize your business in the search engines, but equally as important is making sure that other sites link to your site. (Actually, a high number of sites linking to you will improve your ranking in a growing number of search engines. It's called the popularity factor.) So, how do you get other sites to link to your site? Do you send them an email saying, Wanna exchange links?". NO. This is not the way to do it. You need to be original! Just this morning I made a visit to the Web Site Garage http://www.websitegarage.com to do my monthly check-up. What I learned - beside the fact that I need to speed up my home page load time - was that there are now over 750 other web sites on the internet linking to my site, http://www.bizweb2000.com. That number will reach 1000 by the end of my first year. How am I doing it? Lots of ways... First of all, I want you to know I do NOT have a staff of helpers doing it for me. I wish I had the time and budget to hire some full time promoters, but I don't. Perhaps next year this will go on my to do list. Right now I rely on ideas. Below are just a couple examples of ways I'm getting links. Take a look when you get a chance. Link Contests - http://www.bizweb2000.com/banners.htm Simply put, I give away valuable prizes every month. To be eligible, all the entrant has to do is "link up". Partner programs - http://www.bizweb2000.com/hlpwantd.htm I allow others to make money by selling my products. I set up a secure ordering page for all associates and all they have to do is link to it from their site. Gold Cup Awards - http://www.bizweb2000.com/submit.htm This is an award that other fine internet marketing sites are eligible to win. As the award is displayed on winning sites, it brings traffic to my site. (This idea has been around for years.) Perhaps you can invent similar link generating machines at your site. The idea is to come up with something new and innovative. Below is a great example. I received the following message from a fellow in England this week. With his permission I have reprinted the email message. Why? Because it was very effective. His technique earned him some free advertising in this newsletter and a link to his site. Hi Jim Why did William's technique work. Well, aside from being original and innovative, it was generous. He had already established a link to my site and placed my banners in his rotation. He did not do it based on the fact that I would reciprocate. When I visited his site, there it was, my banner displayed in his rotation. How could I say no to linking back to his site? It was professionally designed and directly related to my business. Now that you have a few fresh ideas, consider taking a few weeks off from the search engine battles and do your business a favor. Get busy gettin' linked! Jim Daniels is from JDD Publishing Company. Home of the tools your small business needs to cash in on the internet: 1. "The Book" - "Insider Internet Marketing" - Come see why we've been featured in major publications by Inc., Opportunity, & PC Novice! insider@infoback.net or go to: http://www.bizweb2000.com/insider.htm 2. "The Manual" - "Internet Email! Beyond the Basics" - It's time you learned Cheap, effective online marketing. infofree@infoback.net or visit: http://www.bizweb2000.com/prod02.htm 3. "The Spider" Get to the top of the search engines! Come by and try "The Spider" for FREE today! http://www.bizweb2000.com/ts/home.htm
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