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February 2000
THE INTERNET MARKETING NEWSLETTER

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METHODS TO SELL YOUR PRODUCTS AND SERVICES ON-LINE
         By Robert Smith   ©1999 All Rights Reserved
         No matter if you are selling your own product or someone else's, you can still choose which methods to use. I'll cover several popular methods in order of effectiveness from the least effective to the most effective marketing methods.


HUMAN TECHNOLOGY FOR RURAL DEVELOPMENT
         By Robert Smith   ©1999 All Rights Reserved
         The purpose of my business is not simply to earn money. There is a worldwide struggle going on to help reclaim our health, freedom and prosperity. The Internet makes it possible to influence the entire world's economy.


HOW TO TURN A PASSIVE WEB SITE INTO AN ACTIVE PROFIT CENTER
         By Bob McElwain  
         There are only 2 types of web sites on the Internet - active and passive. The difference? One makes money and the other doesn't. From what I have seen, most people have built passive web sites and they just sit back and wait for the orders to come in.



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WORKING WITH GRAPHICS FOR THE WEB
         By Robert Smith   ©1999 All Rights Reserved
         Using web graphics is one of the most confusing tasks you will need to address if you create or use graphics for your website. In this Article I want to discuss some of the basics.


LINKS: "WHY YOU NEED THEM AND HOW TO GET THEM."
         By Jim Daniels of JDD Publishing   ©1999 All Rights Reserved
         Lately I've noticed a steady increase in visitors coming to my own site from search engines. But not just the ol' major "big 8" search engines. Many newer search engines are now directing fresh traffic to my site too.


10 TIMELESS WAYS TO MARKET YOUR BUSINESS ON-LINE
         By Robert Smith   ©1999 All Rights Reserved
         Internet marketing works a lot like off-line marketing, but the difference is that the costs to market and follow-up on-line can be much less than conventional marketing. You can reach and follow-up with prospective customers for a whole lot less money.


DOUBLE YOUR PROFITS AND CUT YOUR PRICES WITH BACKEND SALES
         By Paul Hancox   ©1999 All Rights Reserved
         Acquiring a new customer is really only the START of the buyer-seller relationship. Once a customer buys from you, if they are satisfied with your product they are much more likely to do business with you again. In fact, they are TEN TIMES more likely to buy from you.


SOME THINGS NEVER CHANGE
         By Robert Smith   ©1999 All Rights Reserved
         Have you noticed that long time direct marketers often seem to have almost instant success marketing on the Internet? The reason is simple; direct marketers have known for a long time how to use knowledge of basic human nature to sell products. They focus on the customer - not on themselves or their product.


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HOW TO CREATE A HIGH-IMPACT SALES LETTER -- FAST
         By Bob Leduc   ©1999 All Rights Reserved
         Over the years I developed a model to follow when I need a new sales letter. It consistently produces a profitable letter on the first attempt. This model loosely follows the well-known AIDA formula (Attention, Interest, Desire, Action).


9 KEY SOURCES FOR BUILDING YOUR OPT-IN LISTS
         By Scott T. Smith   ©1999 All Rights Reserved
         It's no secret. Your opt-in list means everything to your online business. Building a great email list you can send to again and again is key to your success. Here are the nine fundamental sources from which you can build your opt-in email list:


HOW TO REGISTER AND HOST A LONG DOMAIN NAME
         By Patrick Anderson   ©1999 All Rights Reserved
         "In the past few weeks, the word has been spreading about the recent change allowing LONG domain names on the Internet. In case you haven't heard, competitors have extended Network Solutions arbitrary limit of 22 characters to the full 63 character domain name length that is allowed on the Internet."


MAKING MONEY ON THE INTERNET - THE BASICS
         By Chayden A. Bates   ©1999 All Rights Reserved
         Making money on the Internet isn't hard. In fact, I'm going to show you just how easy it is. What follows is the exact formula that I and millions of other business owners are using to make money on the Internet. It works, and I highly recommend that you use it.


GETTING YOUR WEB SITE SEARCH ENGINE READY!
         By David A. Silverman   ©1999 All Rights Reserved
         Are you getting TRAFFIC to your web site? If the answer is "no" it's probably because people haven't found your web site. With the proper web site design & layout you can be found.


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SELF-PUBLISHING OPTIONS FOR AUTHORS
         By John J.O’Callaghan   ©1999 All Rights Reserved
         While waiting to be discovered as a writer and hoping your latest literary work will make you rich and famous, it makes sense to do all you can to make money from your writing talent and skills. Self-publishing and selling your own book can be very lucrative and it’s a lot easier and less complicated than most people seem to think.


ALTERNATIVES TO SETTING UP AN AFFILIATE PROGRAM
         By Andre J Vidma   ©1999 All Rights Reserved
         With the recent and continued decline in banner ad effectiveness, companies are scrambling to create their own Affiliate programs. However, creating affiliate programs have it's own problems.


FREEBIES CAN HELP YOUR SMALL ONLINE BUSINESS!
         By Joe Reinbold   ©1999 All Rights Reserved
         There are thousands of locations on the Net to get free information, help and services. Here you'll find graphics, logos, fonts, buttons, bullets, cgi scripts and more.


WANT A MILLION NEW TARGETED VISITORS?
         By Bob McElwain   ©1999 All Rights Reserved
         I am very comfortable in devoting a couple of hours each week generating links. While a given link may generate only a trickle of new visitors, a bunch of "trickles" becomes a good sized stream. Keep at it, and you can build a river of new, targeted visitors.


10 COOL WAYS TO ATTRACT PEOPLE TO YOUR WEB SITE!
         By Larry Dotson   ©1999 All Rights Reserved
        



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SIZE MATTERS... AND SMALLER IS BETTER!
         By Paul Hancox   ©1999 All Rights Reserved
         I've just recently finished comparing the results of all my Web advertising campaigns for 1999, and the figures really shocked me. I'd like to share them with you. The surprising secret you'll learn from this can easily double or even treble your profits very quickly.


THE REAL SECRET TO CREATING WEALTH ON-LINE
         By Chuck Crawley   ©1999 All Rights Reserved
         Want to learn the "Real" secret to establishing a successful present on the internet? Want to learn how to earn an extra $500 plus per month marketing on the net? Well, its really quite simple, but requires a lot of hard work to accomplish.


TELL THEM WHO YOU REALLY ARE
         By Wanda Loskot   ©1999 All Rights Reserved
         There is a lot of talk about building loyalty and trust on the Internet. Various strategies and techniques have been discussed, different strategies orchestrated. Yet, it seems the majority of people miss the main ingredient of this trust-building process: being vulnerable.


BE IN THE 5% WHO SUCCEED!
         By Mike Jones   ©1999 All Rights Reserved
         Does that statistic shock you? It means that 95% of those who try some kind of internet business fail. Why? Often through frustration. After many attempts, putting money in here and there, making little or no return, the majority give it up as a bad job and drop out.


THE SEARCH ENGINE WAR!
         By Curtis Stevens   ©1999 All Rights Reserved
         Not everyone can win at the search engine game, but you can give yourself the best odds by doing everything possible to rank yourself higher. Hopefully, after you finish reading this article, you can get your web site in the top 30 positions in all the major search engines.


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YES, BUT IT WILL COST YOU
         By June Campbell   ©1999 All Rights Reserved
         People often ask me if they can do this or that on an ecom web site. My reply is always the same. "You can do almost anything you want to do provided you're prepared to throw enough cash into the project."


BANNERS AND BANNER EXCHANGES
         By Tony L. Callahan   ©1999 All Rights Reserved
         So, you have optimized you META tags, polished your site content and copy and submitted your web site to the search engines. Now you can just sit back and wait for the orders to roll in, right? Not exactly.


HOW TO WRITE YOUR PLAN AND WHY
         By J. R. Beach   ©1999 All Rights Reserved
         A business plan is your vision of where you want your business to go and how you’re going to get there. It’s a road map and, like a map, it helps to document the route on paper, rather than simply commit it to memory.


A SHOPPING LIST FOR YOUR TRIP TO THE MARKETING STORE!
         By Dirk Dupon   ©1999 All Rights Reserved
         If you think about promoting your publication, be it a web site, or a newsletter, there are a few things that you MUST stick to. If you don't, you'll get zero results with your promotion campaign.


DON’T MAKE THEM WAIT
         By Scott Pamatat   ©1999 All Rights Reserved
         I have noticed that many web sites are trying to portray themselves as if they were a TV network. They put top-notch graphics and sound into their web page. What these companies are missing is that their visitors are not watching TV.


The WebMaster's Tool Kit CD
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10 EFFECTIVE WAYS TO REDUCE YOUR BUSINESS COSTS!
         By Larry Dotson   ©1999 All Rights Reserved
         You don't have to spend a lot of money to run a business on line here are some good tips.


RICH PICKINGS IN THE CYBERSEA: BAITING THE HOOK.
         By Nick Summers   ©1999 All Rights Reserved
         Choosing the right hook and baiting it properly is crucial. Do you buy a flashy lure or just dig a few worms from the bottom of your garden? If you've done your research you can find highly targeted ways to reach the fish you want at little or no cost and with the right image.


MAKING AND BREAKING THOSE NEW YEAR'S RESOLUTIONS
         By Dr. Kevin Polk   ©1999 All Rights Reserved
         No matter what your resolution is, how you achieve it will depend on how determined you are to reach the goal. So how determined are you? Well, you are determined enough to make the resolution. At least you know you need to change something.


FOLLOW-UP! POST-SALES MARKETING THAT REALLY PAYS OFF!
         By Kevin Bramlett   ©1999 All Rights Reserved
         This week, I focused on an extremely important task - following up with buyers and soliciting feedback.


WHAT IS WRONG WITH FFA-LINKS SUBMISSIONS
         By Ross W.Reyman, Jr   ©1999 All Rights Reserved
         Free For All - Links are networks of web sites that accept one line ads to be published. They are usually free and many dealers believe that they are making money from them.


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