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A Shopping List For Your Trip To The Marketing Store!
If you think about promoting your publication, be it a web site, or a newsletter, there are a few things that you MUST stick to. If you don't, you'll get zero results with your promotion campaign, and you'll come home with an empty wallet and all kinds of stuff you don't really need... but that looked so attractive. Just like when you go shopping to the super market with a hungry stomach and no grocery list. 1) First of all, if you own a newsletter swap an ad with another newsletter. (Every serious online publisher who is concerned about his business or web site traffic should have his own follow up tool, and a newsletter is the best one!) Try to find one that has a comparable subscriber base if you can and promise in your ad to give a FREE gift to all the new subscribers. Let the gift be an E-book (I can create one for you for FREE, see below!) or a screen saver, whatever, as long as you give something away of value to your potential visitor/subscriber. TIP: Send the new subscribers to a special web page where they must download the gift, and add some extra promotion about your service or product to that page. Don't try to sell your product in your swap ad!!! You will be punished if you do!!! 2) Set up a reciprocal link page on your web site, and trade links with sites that are of similar interest with yours. Write the web master of a site with similar interest a nice letter and ask him for a reciprocal link. Tell him that you both may lose a few visitors by doing this (but a visitor will leave anyway -no surfer stays on 1 web site forever!), but that you will both benefit from your link on the other web site! See, this is a true win win situation! Nobody loses! 3) When you submit your site or newsletter to the major Search Engines, make sure to do it manually!!! Tip: Get a FREE copy of the "Web Site and Ezine Promotion for Idiots" E-book, and try out the tips and tricks in it. This marketing E-book is packed with lists and URL's, so it will save you a lot of time by searching for promotion sources! And it's FREE, so why are you doing still here? Download your FREE copy now: 4) Take good care of your Meta Tags!!! Place the "Title" tag before the "Name" and "Keywords" tag, or your web page will be neglected! 5) Subscribe to a few mailing lists that cover your topic, and post questions, or answer other list member questions, and be sure to include your well designed signature file along with every post. 6) Write a positive note to another ezine editor or web master. Every publisher likes that, and maybe they'll include your comment in their publication. If they do, ask them if they will place your sexy sig file beneath it :-) 7) Spend some time surfing the web, visit the most important competitors, and sign all the guest books that are of interest to you. leave a positive word, or a nice compliment, of course with your catchy sig file attached to it! 8) A good way to collect new subscribers is to announce your E-zine in the announcement services. There are several with searchable catalogues. They get lots of visitors and are a sure way to quickly find new subscribers. For FREE!!!:
-TIP: The "WSAEPFI" E-book will give you all the right URL's to make your search engine postings dead easy. 9) Add a contest in your ezine; offer a FREE CD or book for the subscriber who sends you the most email addresses of his friends/associates to subscribe to your ezine. TIP: Let the contest be date limited, that way they'll hurry up :-) If you follow these easy tips they will bring you a lot of traffic in a very short time. Remember, it's not enough to make a web site and wait for traffic! It is a well known marketing and advertising fact that you must get to your audience first, before they will get to you. Happy promoting! DIRK DUPON , is author of "Web Site and Ezine Promotion for Idiots" Learn how to get lots of traffic to your web site... the easy way!!! Get your FREE download today: http://www.theweirdsite.com/idiots.htm Day Installing Ornamental Address Signs! 
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Click Here to Email Bob Smith
