So many marketers are making outrageous claims it defies common sense.One of the best things you can do in my opinion it to read your copy from your ideal customer's point of view. Under sell and over deliver is the best advice I can give you.

Most writers will suggest that your written copy should be compelling and move the customer to action.That is true, however on-line the most common action taken is to move on. If you under-sell you may get another chance but if you oversell you risk not only that sale but all the sales you might make during your businesses lifetime.

It's easier to lose a customer for life than it is to gain one.

In order to sell a product a prospect must first be attracted.I use a two step approach

1) GENERATE LEADS

Most products sell best using a positive approach.You need to move them into action by generating a desire to learn more.

Most people over-do it at this stage. Don't overdo it.It's better to say too little than saytoo much.You want to give just enough information.If you say too much you risk you risk satisfying that desire to learn more.

More sales are lost as a result of saying too much than are lost saying to little. Always leave them wanting more.

The Internet is full of information so it's difficult to get someone to stop surfing and settle down and focus on your information.

You want to gradually give your prospect more information, You can do this best by having as many options as possible for them to use to request more information. Make it easy for them and non-threatening.

Most prospects won't buy the first time they see your offer, so don't overdo it. Your chance of making a sale from the first contact is low.Give them the option to buy now but more importantly give them several options to return and to request more information.

2) ASK FOR THE SALE

Stage two is where you convert a prospect to a sale. Again it's better to underdo it than to overdo it.

If it takes 100 visitors to get one prospect it may take 3 to 10 prospects to make the sale. It's easier to find a new product than it is to sell a second rate product.

I use programable follow-up.I think everyone should.I send out a series of short messages a day or two apart.Each message is brief and ends with a option to buy now or to be removed from all future mailings.

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It only makes sense most of your effort is spent getting a prospect why not build trust and a relationship so earn a customer for life.

Don't start out your messages with an offer to remove. If you do most prospects will take you up on that option. But don't start out asking for the sale either.

The challenge is to make each message compelling enough to keep their interest and attention and short enough that they will read and understand the entire message. End each message with your offer as an option not as the only choice.

This Two step marketing approach works when you work it. It doesn't work better if you over-do it. Don't make outrageous claims it discounts the truth. To understand this concept, the next time you look through your email ask yourself which messages you are attracted to and which ones you can't delete fast enough.

WHAT TURNS PEOPLE OFF?

Here a few of the things that cause me to hit the delete key. Most of the reasons I move on are covered in the following short list.Your list might be different.

• Spam - I never respond to spam
• Unbelievable income or product claims
• Messages that start with apologies
• Misleading headlines
• Unsupported claims
• Too many exclamation marks
• Poor targeting
• Messages in all caps
• Messages too long
• Poor formating
• Too much white space
• Not enough white space
• Boring headlines - boring copy

The golden rule works in marketing also. Put yourself in the reader's shoes and sell to them as you would want to them to sell to you. Examine sales material that last moved you to buy.

Last but not least. Since 95% of the people on the Internet don't have a clue what their doing, don't do what they are doing. Look at what everyone else is doing then do something different.

Be a leader not a follower. I'm not saying that you go off on your own. Look at what successful marketers do, emulate their success. Don't blindly do anything. Filter your marketing efforts using common sense.

If it's worth doing it's worth doing right.

Bob

The Best Programable Follow-up System Available Today
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