December 2001
THE INTERNET MARKETING NEWSLETTER
4 WAYS TO GET YOUR PROSPECT'S ATTENTION FAST
By Bob Leduc
©2004 All Rights Reserved
Here are 4 proven techniques you can use to quickly capture a prospect's attention. They apply to all media including the Internet.
 The Internet Marketing Center

ADVERTISING VERSUS PUBLIC RELATIONS -- WHAT'S THE DIFFERENCE?
By Ana Ventura
©2004 All Rights Reserved
One of the most crucial differences between public relations and advertising is that PR is free.
HOW TO GET BIG MEDIA PROMOTION--WITHOUT PAYING FOR IT
By Kahlia Hannah
©2004 All Rights Reserved
Expensive media advertising is great if you can afford it, but you may not have to pay a cent to get covered big time by big time media. Each day thousands of media outlets give away millions in news coverage, promotional tie-ins, and adlibed plugs.
HOW TO USE VIRAL MARKETING TO BLAST AND EXPAND YOUR SALES!
By A. T. Rendon
©2004 All Rights Reserved
Begin your Viral Marketing efforts with these few easy steps and you will soon see the results by an increase in traffic and email. That will always equate to more new and expanded sales.
THE GREAT CONTENT DEBATE
By Jim Daniels
©2004 All Rights Reserved
Sales letters are NOT a bad thing. Carefully crafted sales letters should play an integral part of your site's makeup. But should your sales letter BE your site? I think not.
MINI-SITES: THE ANSWER?
By Bob McElwain
©2004 All Rights Reserved
Mini-sites come in different flavors but all have one significant element in common. Each site is very tightly focused upon selling a single product or service.


THE TRUTH ABOUT THE MINISITE PHENOMENON
By Marc Goldman
©2004 All Rights Reserved
If any new marketer was to approach me and ask whether they should build a huge content resource site I would completely advise them against it and tell them instead to focus their efforts on building a minisite,
HOW TO SET UP YOUR E-BOOK WEB SITE
By Milana Nastetskaya
©2004 All Rights Reserved
So you have written an e-book. The hardest part is over.Now it's time to start making money with it. Here is how do you do it?
BEAT YOUR COMPETITION WITHOUT CUTTING YOUR PRICE
By Bob Leduc
©2004 All Rights Reserved
You can beat your competition when your price is higher. One of the best ways to avoid price competition is to become a specialist in a narrowly defined targeted market.
HOW TO WRITE EZINE ARTICLES
By Cas Amato
©2004 All Rights Reserved
There are many ways to promote your web site. However, one method, which is often overlooked, is writing article and submitting them to on-line publications.
10 EFFECTIVE WAYS TO BOOST BANNER CLICK-THROUGH
By Chee Wee
©2004 All Rights Reserved
Here are 10 effective steps that I have successfully used to help my clients boost click-throughs on their banner campaigns.
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SUCCESS IS JUST A QUESTION AWAY
By Robert Imbriale
©2004 All Rights Reserved
You already know the formula; "Ask and you shall receive." And, you already know that it's not just another good idea. Asking is the only way to get what you're seeking in your life, in your relationships, or in your business.
HOW TO TAP INTO THE SALES OF MAJOR CORPORATIONS USING THEIR SIMPLE AFFILIATE PROGRAMS.
By Keegan Michaels
©2004 All Rights Reserved
Many big businesses have major affiliate programs. You can go to their massive shopping site and order any one of thousands of items. If you click there from one of their affiliates sites, the affiliate gets a percentage of the purchase price.
HOW TO INCREASE SALES WITH YOUR OWN EMAIL COURSE
By Kevin Nunley
©2004 All Rights Reserved
Email is by far the most popular feature of the Internet. Use your own email course to build an audience and promote yourself as someone who knows their field
STOP DRIVING YOUR VISITORS AWAY!
By Bill Daugherty
©2004 All Rights Reserved
Follow a few basic guidelines that all web sites should adhere to and you can be assured that your site is in tip-top shape. It's not unlike giving your automobile a little tuneup
HOW TO TURN MORE WEB SITE VISITORS INTO CUSTOMERS WHO BUY
By Lisa Lake
©2004 All Rights Reserved
These simple 7 suggestions can quickly turn your site into a money-maker. More visitors will discover reasons to come back to stay on your site longer, come back again and again, and to buy.
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HOW TO PROTECT YOUR MARKETING BACK DOOR.
By Chuck Crawley
©2004 All Rights Reserved
Always make your best sales pitch in the last follow-up with a prospect but also include an insurance offer too. The insurance offer should be so enticing that they just can't resist your offer to sign up for your Newsletter or In-house List.
TOP TEN WAYS TO HANDLE EMAIL OVERLOAD
By Michael Angier
©2004 All Rights Reserved
On an average day I receive over 150 emails--some days as many as 500. It’s easy to get overwhelmed. So what are we to do? Here are a few things I’ve found to help me manage my inbox better.
THERES ALWAYS A CATCH!
By Gail Hornback
©2004 All Rights Reserved
Free services have their value. And the beauty of the Internet is that it is a very exciting place where it IS possible to get a business going with a next-to-nothing investment. But you won't be able to KEEP it going, if you don't learn to discover and read the "fine print" and discern the REAL cost of any resource.
SO WHEN ARE YOU GOING TO MAKE A NAME FOR YOURSELF?
By Harry Fassett
©2004 All Rights Reserved
Why should I buy from you, when there are thousands HOCKING the same products, and services that you are?
SUCCESS ON FOREIGN SEARCH ENGINES MADE EASY AND POSSIBLE
By David Gikandi
©2004 All Rights Reserved
How do you quickly double your online income? Well, that's easy. Get found by the 50 of the world that currently cannot possibly find you.


HARD-SELL COMMERCIALS VS. IDENTITY COMMERCIALS
By Kahlia Hannah
©2004 All Rights Reserved
When you decide to market using television commercials, remember who your audience is: people who have jobs and kids and responsibilities.
FOND OF AUTORESPONDERS? WRITE 'EM RIGHT!
By Meredith Pond
©2004 All Rights Reserved
Autoresponders are one of the most popular forms of marketing today. The reason for this is a simple one: they work. However, writing a truly effective autoresponder series can frustrating, even for the professional marketer.
KNOWING WHEN NOT TO SELL
By Ron Sathoff
©2004 All Rights Reserved
If you are in your business for the long run, creating a reputation for honesty, caring, and personal attention will do more than any "hard sell" could ever achieve.
WHAT TO LOOK FOR IN INTERNET TOOLS TO HELP YOU SUCCEED!
By Julie Frost
©2004 All Rights Reserved
If you're in network marketing and you are building your business on the Internet, you've undoubtedly come across many of the "generic" presentation sites that run about $20-$30 a month. Some, on the surface, look great and some are downright awful...
HOW TO MAKE YOUR WEB SITE AN EFFECTIVE BUSINESS MEDIUM
By Darren Roberts
©2004 All Rights Reserved
Communication is a wonderful ability. We need to make the most of it in order to achieve what we want. Ultimately, it is paramount in making our web site an effective business medium.


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