December 2000
THE INTERNET MARKETING NEWSLETTER
SEVEN POPULAR SALES STRATEGIES
By Robert Smith
©2004 All Rights Reserved
The most effective marketing strategies are often the least understood. This article will consider the seven most popular selling strategies starting with what I consider to be the most effective.
KNOCK OFF THE GURU!
By Bob McElwain
©2004 All Rights Reserved
If you can beat The Guru, do so. Go for the jugular! If you can't, seek an alternate position. If that's no go, consider going for second place. Avis made it work for a lot of years.
RECOMMENDED MARKETING NEWSLETTERS
By Robert Smith ©2004 All Rights Reserved
The following Newsletters are the most useful publications I have found over the last 5 years. I feel that my success was made possible by utilizing the information found in these publications.
YOU CAN'T FAKE A MARATHON
By Robert Smith ©2004 All Rights Reserved
Growing a small business is a more like running a marathon than a 100-meter sprint. Often it's easier to explain a concept through example. This following example is based on my own personal experience.
FREE & LOW COST WEBSITE RESOURCES
By Robert Smith
©2004 All Rights Reserved
Finding the right tools can do wonders for building your Internet business. Today I would like to share a few of my favorite free or low cost promotional web-tools with you.
CLEVER PROFIT GROWTH SOFTWARE
By Jim Daniels
©2004 All Rights Reserved
Are you truly using technology in your web business? Before you answer yes, stop a moment and consider how many promotion or marketing tasks take place at your website without you lifting a finger.
TIPS FOR BETTER WRITING
By Kent E. Butler
©2004 All Rights Reserved
As the impression we make on the Internet is almost always with the written word, is it unfortunate that there is so much poor writing bouncing around in cyberspace. The following tips are intended to help you make a better first impression
KILLER SALES LETTERS ARE THEY GETTING DEADLY?
By Sheila Garghill
©2004 All Rights Reserved
We are tempted by the wonderfully written sales letters out there. They sure are getting good, aren't they? Takes all of your strength just to keep from buying everything that you see.
'HOW A BENEFIT-RICH HEADLINE CAN BUILD YOUR WEB BUSINESS'
By Scott T. Smith
©2004 All Rights Reserved
A strong, enticing headline is the single most important element of your Web marketing copy. It is the opening statement and first impression you make.
HOW TO SELL ADS ON YOUR SITE
By Kevin Nunley
©2004 All Rights Reserved
Media earns. So why can't your web site. Just about every web site owner has thought of a day when they will be able to harvest huge profits simply by putting other people's ads on their site. get in on the media money frenzy, too?
"HOW TO TEST YOUR ADS IN EZINES BEFORE YOU SPEND A LOAD OF MONEY ..."
By Jason Mann
©2004 All Rights Reserved
Would you like to know before you spend money that the ad your going to place in an ezine is worth it or not? Here is an easy, affordable, and effective way to test your ads before you spend any money on the campaign
ARE YOU USING ALL 7 OF THESE HIGHLY EFFECTIVE MARKETING TACTICS?
By Bob Leduc
©2004 All Rights Reserved
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked?
ARREST YOUR TIME ROBBERS!
By Marty Foley
©2004 All Rights Reserved
If there is one area every entrepreneur must master in order to maximize their success, it's the ability to make the best use of their time. The saying "Time is money" certainly applies to e-commerce. Many time-robbers threaten to cripple online productivity.
5 WAYS NOT TO BE A VICTIM OF DEAD DOT COM SYNDROME
By Craig Hardee
©2004 All Rights Reserved
The cyber-graveyards are filling faster than graves can be "cyber-dug." Just the other day I received an email from a dot com announcing its death that only last month was throwing around money like there was no tomorrow.
ONE PATH TO ONLINE SUCCESS
By Bob McElwain
©2004 All Rights Reserved
If you are determined to build a successful online business, here's a plan that works, even if you are brand new to the Web. The key to it is to take a small step in each of several areas all at the same time.
WHY I CLICK AWAY FROM SOME WEB SITES!
By Joe Reinbold
©2004 All Rights Reserved
It amazes me, with all the competition on the Net, why a site would want to limit access through techniques like these and make its visitors jump through hoops in order to take a look at the information or services they are offering.
A COMMERCIAL WEBSITE: INTEGRITY IS THE KEY TO SUCCESS!
By Igor Gir
©2004 All Rights Reserved
You must make your website an Integral Whole where every single page, every image and every link serves one goal: to sell. Here are two questions you must ask yourself when your website is ready:
DOES YOUR CUSTOMER TALK BACK TO YOU?
By Cheryline Lawson
©2004 All Rights Reserved
What is your customer saying about you? Do you really know? Does your customer really know who you are? If you don't know what your customer thinks about you, your business, your product and your services, then you might as well close shop!
ARE YOU BUILDING AN INTERNET SUCCESS STORY...OR LOOKING FOR A TOP LISTING IN THE 'INTERNET OBITUARIES'?
By Chuck McCullough
©2004 All Rights Reserved
Carefully choose programs that will compliment your content and appeal to your audience. If you create a site to help tourists to your area find the best fishing holes, don't try to sell them Internet marketing books.
BEYOND AIDA - WRITING KILLER ADS THAT GET RESPONSES!
By Robin Porter
©2004 All Rights Reserved
You may have heard of the advertising formula AIDA: Attention, Interest, Desire & Action. Universally known, but on it's own, not enough. In the Internet World, where people are bombarded with information and offers on a daily basis, we must go beyond AIDA in order to get results.
PREVENT ONLINE E-COMMERCE FRAUD!
By Curtis Stevens
©2004 All Rights Reserved
"The last person in line of protection when it comes to Internet fraud is the merchant. Listed below are ten helpful tips that you can use to prevent yourself from consumer fraud.
HOW TO MARKET YOUR SOFTWARE
By Darren Robinson
©2004 All Rights Reserved
You could be getting your program into the hands of hundreds of grateful computer-users within just a few weeks. If your product is shareware, many of these grateful users will soon be sending you money.
CREATING CUSTOMERS FOR LIFE
By Johannes Garrido
©2004 All Rights Reserved
"There has got to be a better way!" I silently plead to myself. Hour upon hour of posting to classified ad sites, ffas, message boards, search engines, and newsgroups has garnered only a handful of visitors to my site.
'JUST THE INTERNET THEORY PLEASE, 'HOW TO ... IN 10 EASY STEPS'
By Alwyn Botha
©2004 All Rights Reserved
I think what you need to succeed on the Internet is to read more theoretical articles, not more practical, 'how to' articles. If you do not agree with this, please continue ...
THE COMING NEW DOMAIN TIDAL WAVE
ByJason Scott
©2004 All Rights Reserved
The pace at which domain names are being registered has greatly increased recently. From 1st Quarter 1996 through 2nd Quarter 2000 nearly 20,000,000 domain names have been registered. 11,000,000 of those were registered in the 1st and 2nd Quarter of 2000 alone.
WHERE ARE MY SUBSCRIBERS?
By Jesse Smith
©2004 All Rights Reserved
I would like to pass along my top ten surefire methods for growing your subscriber base. If you currently own a publication or are considering starting one, print these steps for future use.
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