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A One-Minute Marketing Plan?
making money, marketing articles, marketing  resources By Jim Daniels   ©2004 All Rights Reserved

making money, marketing articles, marketing  resourcesWhether you're planning a new site, or your site is already up and running, here's some inside information you need to know...

making money, marketing articles, marketing  resources
making money, marketing articles, marketing  resourcesWeb surfing is a fast-paced sport. Some surfers (including myself) can hit 10-20 sites in a ten minute span. Yikes! That leaves each site about a minute (and sometimes much less) to reach three objectives EVERY business website should be after...
  • 1. A unique and positive image
  • 2. An irresistible reason to stay past that minute
  • 3. A lasting relationship

Here's exactly how you accomplish those objectives in that tiny time frame...
making money, marketing articles, marketing  resources
#1: Impress your unique and positive image in your visitors' minds immediately, by showing off an "attractive" home page. making money, marketing articles, marketing  resourcesC'mon, "attractive?" What is this a beauty contest?
making money, marketing articles, marketing  resources
making money, marketing articles, marketing  resourcesWell, sort of. You see, a HUGE percentage of visitors judge your entire business within those first 10 seconds of visiting your site. If they are presented with a handsome page that loads quickly and looks professional, they may be compelled to stick around. (At least long enough to see what's in it for them.)
making money, marketing articles, marketing  resources
making money, marketing articles, marketing  resourcesLet me ask you this... How many times have YOU clicked away from a site even before it finished loading? Yeah, that's what I thought. Me too. Web surfers looking for something in particular not only want the right info, they want it from the right source. If your site looks like it was designed by a 12 year old, you're in big trouble.
making money, marketing articles, marketing  resources
making money, marketing articles, marketing  resourcesAnd no, you do not need fancy graphics, java and the like. Just make sure your home page is a place that YOU would be impressed by. You do this with a professional logo, a crisp, fresh look and simple navigation links.
making money, marketing articles, marketing  resources

making money, marketing articles, marketing  resources#2: Get right to the point and give your visitors an irresistible reason to stay past that minute...
making money, marketing articles, marketing  resources
making money, marketing articles, marketing  resourcesBe sure the first thing your website displays is a reason for visitors to stick around. When someone comes to your site it needs to be glaringly obvious how the site can help them. Remember, they probably came looking for something in particular. If they are forced to "search" for how your site may help them, it's too late, they're gone.
making money, marketing articles, marketing  resources
making money, marketing articles, marketing  resourcesYou can pull this off by displaying a few lines of text prominently, where your visitors will see it right away.
making money, marketing articles, marketing  resources

Examples...
making money, marketing articles, marketing  resources
"This site has helped thousands of webmasters design a professional website. Come inside and learn how to design your own site now."
"Do you need advice selecting stocks? Put our 10 years of experience to work for you. Browse our past picks and current recommendations."
And my own example which pops up in the first two seconds...
"Anyone can start a home-based business online and earn high income. I've been doing it since 1996 and I'll show you exactly how -- for free."

making money, marketing articles, marketing  resources#3: Get them onto your opt-in list(s) so that you can form a lasting relationship with them...
making money, marketing articles, marketing  resources
making money, marketing articles, marketing  resourcesThis is the single most effective way to hang onto your visitors. Hey, getting traffic is tough, don't let visitors get away without offering to stay in touch. And no, you don't have to publish a full email newsletter, but offer something! Here's a great example...
making money, marketing articles, marketing  resources
making money, marketing articles, marketing  resourcesA few years ago I visited a retail site which offered a "monthly specials" email list. Sign-up was free so I took a few seconds and joined. Every month for three years I received their monthly email. Out of 35 or so I received, I probably deleted 30 without even reading them. Yet one month I noticed a product I had been looking for, and at the right price, right in the subject line. Guess what? I opened the message, clicked to the site and bought it. While I was there, I also spent $300 on a digital camera.
making money, marketing articles, marketing  resources
making money, marketing articles, marketing  resourcesAs you can clearly see from that example, regular email contact pays off. If not today, maybe next week - or next year. The cost of staying in touch is tiny compared to the long-term rewards.
making money, marketing articles, marketing  resources
making money, marketing articles, marketing  resourcesAs to exactly how to get them signed up, there are lots of ways to do it. A simple "formmail" fill-out form will allow you to add their email address to your private in-house list. Or, you can try using a pop-up window that gives something of value in exchange for their contact information. However you decide to pull it off, just do it!
making money, marketing articles, marketing  resources
making money, marketing articles, marketing  resourcesAnd one last tip on this... don't ask a million questions in your sign-up form. Visitors may be interested in what you're offering, but may shy away if they have to reveal too much information about themselves. A lead is a lead. Ask for their name and email address only. If you scare them away, they may never be back.
making money, marketing articles, marketing  resources

In closing...
making money, marketing articles, marketing  resources
making money, marketing articles, marketing  resourcesRemember, your web site is the first thing many people will ever discover about your business. Make your first impression unique, irresistible, and make it last for years!


JIM DANIELS of BizWeb2000.com Jim's site is packed with free help for anyone trying to start or grow a business online. Visit Jim today at: http://www.bizweb2000.com



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