August 2001
THE INTERNET MARKETING NEWSLETTER
IS SOMEONE HIJACKING YOUR VISITORS?
By Robert Smith
©2004 All Rights Reserved
Have your sales dropped off lately? In just the last 20 days over 4 million web surfers are viewing links on your website you didn't put there. These links are taking your customers elsewhere, the really scary part is unless you have TOPtext installed on your browser you won't even know it's happening.
INTERNET MARKETING - A PARABLE OF THREE SONS
By Robert Smith
©2004 All Rights Reserved
A rich and famous software developer upon retirement gathered his three sons together. To each son, according to his ability, he entrusted a share of his fortune.
 The Internet Marketing Center

WHAT IS THE RIGHT VOICE FOR YOU?
By Bob McElwain
©2004 All Rights Reserved
Voice is a casual term that includes style, imagery, and emotional triggers effective with the reader. It also includes selection of vocabulary, and such simple things as sentence length. In short, anything that helps project a specific tone or feeling is part of the voice that produced it.
7 WAYS TO INCREASE YOUR AFFILIATE INCOME BY 200% OR MORE INSTANTLY
By Nathan Lynch
©2004 All Rights Reserved
First Collect as many prospects' email addresses as possible. It's very important to start your own opt-in lists of prospective buyers.
USING A STRONG RISK REVERSAL CLOSES MORE SALES
ByArchie R. Lawhorne
©2004 All Rights Reserved
When you minimize risk in purchasing decisions a lot more people are willing to say "yes". Once they sample your product or service, if it performs as you say, most customers will keep that product and continue buying again and again.
HOW TO TURN 1 IP ADDRESS INTO 10
By John Hoover
©2004 All Rights Reserved
Ever get that messege when you are submitting to FFA pages or Search Engines that say "Sorry - only 1 website submission per day"? Well - here's a way to get around that:
A ONE-MINUTE MARKETING PLAN?
By Jim Daniels
©2004 All Rights Reserved
Web surfing is a fast-paced sport. Some surfers (including myself) can hit 10-20 sites in a ten minute span. Yikes! That leaves each site about a minute (and sometimes much less) to reach three objectives EVERY business website should be after...
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CRM IS NOT THE SAVIOR
By Kim Wingate
©2004 All Rights Reserved
The latest buzz in the industry seems to be around CRM, or Customer Relationship Management. The premise behind this latest "savior" is simple: Get a 360-degree view of your customers and you can learn more about them and serve them better. Of course, in serving your customers better, your profits will grow. But can you see the flaw in this logic?
HOW TO FIND NEW IDEAS FOR YOUR BUSINESS
By Noel Peebles
©2004 All Rights Reserved
New ideas are the lifeblood of any business so it is important to encourage creativity and to be truly innovative. But creativity and innovation are not the same. Creativity is all about coming up with new ideas, whereas innovation involves putting new ideas into action.
GET MORE SALES BY REDUCING SKEPTICISM AND INCREASING DESIRE
By Bob Leduc
©2004 All Rights Reserved
Prospects buy from you because they want to enjoy the benefits produced by your product or service. Their desire for those benefits makes them want to believe everything you tell them. But skepticism makes them reluctant to buy. When their skepticism is greater than their desire -- you lose the sale.
ECOMMERCE: YOUR OPPORTUNITIES ARE UNLIMITED
By Bob McElwain
©2004 All Rights Reserved
The Web itself is but a tool. Not unlike the telephone, but magnitudes more powerful. It facilitates the ability to interrelate, to communicate one-on-one. And we will do so in ways not yet imagined.
EBUSINESS BASICS: CREATING AN INCOME, USING THE INTERNET
By Gail Hornback
©2004 All Rights Reserved
You can spend all your valuable time chasing after the perfect "get-rich-this-week" program. Or you can take your time and apply it to educating yourself on creating a legitimate Ebusiness.
HOW TO USE FREE ADVERTISING METHODS TO EXPLODE YOUR INTERNET BUSINESS
By Marc Goldman
©2004 All Rights Reserved
Want to know the secret to making a solid six figure income on the net? If you have already tuned out, its understandable. The amount of hype that is spewed out on a daily basis is tremendous! But, there is a select group who make a very nice solid income working from home and many of them do it completely online!
THE REAL SECRET TO SUCCESS
By Azam Corry
©2004 All Rights Reserved
Many people are constantly searching for the secret to online success. Most never find it. Some go broke trying. Yet each year the resources spent in pursuit of the 'holy grail' of Internet marketing continue to grow.
WRITING ADS THAT GET RESPONSES... GIVE THEM THE APPETIZER,NOT THE WHOLE MEAL!
By Jim Lauraitis
©2004 All Rights Reserved
Anyone can write an ad, but writing ads that get you a response or a sale is another matter. I have experimented and tested the market for several years and what I am revealing here is based on my experience and acquired knowledge. There are always exceptions, but the general rules are applied here.
DON'T WASTE TIME ADVERTISING
By Gail Hornback
©2004 All Rights Reserved
No matter what you are advertising, create your own ads!! You're not a writer, you say? You don't really have to be. Yes, most good affiliate programs give you resources to use, including pre-written ads, letters, etc. But you don't have to copy/paste them word for word. Use them as a guide line.
IT TAKES A LOT OF HITS!
By Bob McElwain
©2004 All Rights Reserved
If you're new to the Web or have only recently opened a site, you may not have enough visitors or sales to figure what your Conversion Ratio is or ought to be. The bottom line is that hits are hard to get, and the task is far more difficult for a new or relatively new site.
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TOP 4 WAYS TO PROMOTE YOUR SITE- FREE!
By Pam Renovato
©2004 All Rights Reserved
It won't matter if you have a killer product or a killer sales page if you don't bring visitors to your site. But the competition for Internet traffic is stiff. You can always invest your money on advertising in ezines or pay per click search engines to shift the odds in your favor.
SMALL BUSINESS ONLINE RESOURCE ROUND-UP
By Cheryl Rickman
©2004 All Rights Reserved
There are many sites on the web devoted to helping small businesses. Here are a few resource sites for small businesses that offer free tips, advice and links to other related websites and information.
HOW TO PAN THE EMAIL MARKETING GOLD THAT'S RIGHT THERE UNDER YOUR FEET.
By Chuck Crawley
©2004 All Rights Reserved
On the Internet most of the "riches and wealth" that is obtained by the most successful marketers is paned though Email Marketing. The Gold is in the list that they use to generate their "riches and wealth".
ARE YOUR CUSTOMERS UP FOR GRABS?
By Acey Gaspard
©2004 All Rights Reserved
Competition in the marketplace is at an all-time high. It costs less to keep a customer than it does to go out and get a new one. Treat your customers like gold and they will reward you a thousand fold.
COMPLAINTS AND QUESTIONS CAN HELP YOUR BUSINESS GROW
By Lisa Lake
©2004 All Rights Reserved
How many mottos for service companies have you heard that claim "We Listen to Customers"? Ignoring customers is like ignoring the brown speckled leaves on your tomato plants. They both feed you.
USE VISUALIZATION TO MAKE YOUR SALES SOAR!
By Ron Sathoff
©2004 All Rights Reserved
Think back about some of the most memorable experiences in your life. What comes to mind -- a bunch of WORDS, or a complete mental picture? Well, unless you are a robot who thinks in binary code, your favorite memories are probably rooted in rich images, tastes, smells and sounds. It's the richness of this "visualization" which makes our most cherished experiences truly memorable.
TREATING YOURSELF WITH RESPECT
By Darren Roberts
©2004 All Rights Reserved
An important part of our personal development is the view we have of our self. In fact, this is extremely important. You need to like who you are now and have at least a similar vision of respect for yourself as you take your chosen path.
USE HANDS-ON MARKETING TO SELL LIKE CRAZY
By Alvin Apple
©2004 All Rights Reserved
Paula had been living on a shoe-string for years, and now that her children had all reached school age, she decided she needed to enter the workforce. She was looking for something that would pay well, but would still leave her free to make her own schedule and to be there for her kids as needed
MARKETING DATA FROM THE DIGITAL FRONTLINES
By Lee Traupel
©2004 All Rights Reserved
The web and ways to market on the web continue to evolve at warp speed we see some positive and negative changes occurring - our observations du jour:
CAN A PEOPLE-PERSON WORK ONLINE?
By Lisa Lake
©2004 All Rights Reserved
Are all online business owners huddled over a keyboard in an unfinished basement, with silent co-workers like a ping-pong table and a dusty treadmill, like I was? Are they lonely, finding themselves longing for a TV outlet in the room?
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