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August 2000
THE INTERNET MARKETING NEWSLETTER

    THE BEST WAYS TO KILL YOUR INTERNET BUSINESS
             By Robert Smith   ©2004 All Rights Reserved
             Anyone can publish an information product. In fact, publishing a digital book is the single most profitable product you should consider marketing on-line.


    PUBLISH YOUR OWN INFORMATION PRODUCT
             By Robert Smith   ©2004 All Rights Reserved
             The following are some of the most common ways to make any Internet based business fail.



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    IN MARKETING - DON'T PLAY "FOLLOW THE LEADER"
             By Robert Smith   ©2004 All Rights Reserved
             "FIND A MARKET that is easy to reach and then find a need in that market that you can fill. This is the easiest way to success and almost EVERYONE OVERLOOKS IT".


    TESTING YOUR WAY TO SUCCESS
             By Bob McElwain   ©2004 All Rights Reserved
             Efforts to sell begin with a headline. It may be in an ad or in the title of a page on your site listed in a search engine. Wherever it appears, its purpose is to grab the readers attention, and to compel them to read the ad or listing.


    WRITING A GOOD AND ATTRACTIVE E-MAIL FOR PERMISSION MARKETING
             By Daryl Clark   ©2004 All Rights Reserved
             Using permission based e-mail is one of the most powerful promotional tools available to any Internet business. Learn what makes an opt-in e-mail strategy successful?


    THE FOUR BEST WAYS TO MARKET YOUR AFFILIATE PROGRAM
             By Declan Dunn   ©2004 All Rights Reserved
             For many affiliate programs, the banner ad is simply a poor form of advertising. It encourages a limited response, is stuck on the top or bottom of the screen, and does little if anything for the affiliate, or your network.


    WHY ARE YOUR CUSTOMERS HANGING OUT AT YOUR COMPETITORS WEB SITE?
             ©2004 All Rights Reserved
             The answer to this questions lies in the Marketing 101 textbooks...... You must first do your market research before you spend your first penny on advertising or you will lose your shirt.


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    SEARCH ENGINE RELEVANCE, OR HOW TO GET A TOP POSITION ON THE SEARCH ENGINES
             By David Burnham   ©2004 All Rights Reserved
             You need to know how to write a web site/page that the search engines will rate as highly relevant with regards to what was typed into the search box. A little knowledge and some common sense and you can obtain a top position on the Search Engines.


    YOUR SIMPLE TWO-STEP STRATEGY TO BRINGING MASSIVE TRAFFIC TO YOUR SITE THIS YEAR!
             By Nathan Lynch   ©2004 All Rights Reserved
             Look, search engine tactics are hard to learn and the rules change all of the time. You put meta tags in your pages add keywords and then submit them to the major search engines. And then you wait....And you wait! Nothing happens.


    MAKE AN IMPACT - MAKE A DIFFERENCE!
             By Rick Beneteau   ©2004 All Rights Reserved
             every time you make an impact, you make a difference. Make a difference to your customers and you will make a difference to your bottom line. I guarantee it!


    TECHNICAL SPEED vs. PERCEIVED SPEED
             By Kim Wingate   ©2004 All Rights Reserved
             Technical speed is extremely important, but perceived speed is what the user actually experiences. While two Web sites may perform identically on a technical level, their perceived speeds may be very different from a user's perspective.


    THE PRIME REASON FOR MLM FAILURE
             By Tyler Schultz   ©2004 All Rights Reserved
             If you're a network marketer, you know exactly what I'm talking about. You think you have this great opportunity to offer people while helping them out at the same time.


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    "HOW WOULD YOU REPLY TO THAT?"
             By Jim Daniels   ©2004 All Rights Reserved
             All online marketers can and should take a lesson from ezine publishers. After all, if your website is set up effectively, you'll be receiving an ever-growing number of inquiries from your site too. And exactly how you handle them can make or break the future of your business.


    10 TIME SAVING TIPS FOR EZINE PUBLISHERS
             By Paul Easton   ©2004 All Rights Reserved
             If you publish a free ezine, you will know its very time consuming to get all the information formatted correctly before sending. My lesson should help you!


    CREATING KEYWORD RICH PAGES FOR THE SEARCH ENGINES
             By Sumantra Roy   ©2004 All Rights Reserved
             Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords.


    UNSOLICITED EMAIL: YES OR NO?
             By June Campbell   ©2004 All Rights Reserved
             Unless you've been living in a cyber-cave, you already know that the topic of bulk email is a contentious one. While opponents and anti-spam groups protest and lobby to ban the use of unsolicited email (spam), our mailboxes continue to fill with well, crap.


    YOUR WEB SITE - DO IT YOURSELF? OR GET SERIOUS!
             By Mike Jones   ©2004 All Rights Reserved
             THE LESSON: If you want to get a professional web site up and running quickly which will be a spring board for your business, do yourself a favor - Get the help of a web site designer and GET SERIOUS!



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    THE REAL PROMISE OF YOUR WEB SITE
             By Scott T. Smith   ©2004 All Rights Reserved
             First and foremost, your Web site is an asset that grows, and a terrific lead generator. So concentrate on developing the keyword-rich content of your site, including interactive tools that gather visitor information for your opt-in list.


    WHAT THE HECK IS DIRECT MARKETING?
             By Osama Taha   ©2004 All Rights Reserved
             Many of us who are involved in online business must have heard the term "Direct Marketing", and perhaps some of us may wonder what it means, and if it can be applied online.


    HEY, WHY ARE YOU RECORDING MY NAME?
             By Alan Yap   ©2004 All Rights Reserved
             Statistics have shown that people are more than twice as likely to open and read an email that is personally addressed to them. But how can you benefit from this fact?


    WHY FAILURE IS SO POPULAR
             By Darren Roberts   ©2004 All Rights Reserved
             Without determination, a goal, a dream, target or direction we tend to wander aimlessly and never get there. How do we get there if we don't know where we're going?


    USING E-BOOKS TO CREATE TRAFFIC TO YOUR WEB SITE
             By Dirk Dupon   ©2004 All Rights Reserved
             Electronic books are the hottest promotional tool on the Internet. They are self-contained "executable" files of HTML, that can be read on any PC.


    Free Search Engine Traffic
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    HOW TO USE 'THE BIG BENEFIT' TO INCREASE YOUR SALES AND PROFITS
             By Bob Leduc   ©2004 All Rights Reserved
             People buy products or services from you because they expect to gain a benefit. The benefit is more valuable to them than the money they spend to get it. You can use that benefit 3 different ways to increase the results produced by your marketing efforts.


    TOP 10 QUESTIONS TO NEVER ANSWER ONLINE TIPS ON HOW TO KEEP YOUR PERSONAL INFORMATION PRIVATE
             By Thomas Harpointner, CEO   ©2004 All Rights Reserved
             With all the news about web sites being hacked and cyber thieves stealing credit card numbers, it's no wonder that some shoppers are still hesitant to provide payment information online. You don't have to be.


    HOW TO BUILD INSTANT RAPPORT WITH YOUR POTENTIAL CUSTOMERS!
             By Mike Jones   ©2004 All Rights Reserved
             Effective communication is a highly valuable skill. It enriches our personal and social lives. In business it's a matter of life and death. This article will show us how we can gain almost instant rapport with whoever we meet whether in person or through writing.


    GIVING THE POWER TO THE CONSUMER
             By Robert Imbriale   ©2004 All Rights Reserved
             The Internet has literally given the power to choose back to the consumer. And in the process it has created a much more well-informed, sophisticated consumer.


    SIX TIPS FOR INCREASING THE QUALITY OF AN EZINE!
             By Joe Reinbold   ©2004 All Rights Reserved
             Do you take that extra step when you are getting ready to email your ezine? Or do you just hit the send button after you cut and paste it?


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