How To Maximize Your Profits From Pay-Per-Click Search Engines
By Trevor Levine   ©2004 All Rights Reserved

If you advertise on pay-per-click search engines -- like Overture.com -- here's the easiest way to minimize your risk and maximize your profits:

Visit Overture.com and click "Advertiser Login" at the upper left. Then, near the lower left corner of the page, click on Search Term Suggestion Tool. Now here's the fun part: pick a keyword phrase that your prospects are searching on. For example, if you sell a business opportunity, you might pick "opportunity". Type that keyword into the Search Term Suggestion Tool and click the blue arrow. You instantly get to see all of the keywords that Overture visitors searched on last month, how many searches were done on each word! Why is this so valuable? At first, you might think the "secret" is to bid on the most popular keyword phrases ... the ones that receive the most searches. True, this will bring you lots of traffic, but it will also cost you a fortune! After all, these words are also the most competitive. So they command the highest bids. At the time of this writing, the #1 listing under "business opportunity" costs $1.36 per click! My profit-boosting secret is to do just the opposite: bid on all of the least popular, least competive words. Why? They're dirt cheap! For example, at the time of this writing, you can buy the #1 position under "full time income opportunity working from home" for just just 16 cents per click! The secret is to find at least 100 of these less competitive words, all of which are relevant to your web site, and place bids on all of them. In this way, you can generate just as many clicks as if you bid on the high-priced "business opportunity" -- but at a much lower cost per click! How do you find 100 cheap keywords? Keep typing "core" keywords into the Search Term Suggestion Tool. For example, the phrase "home based" will yield dozens of additional keyword phrases you can bid on. Good luck!

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TREVOR LEVINE Trevor Levine's team of copywriters outperform control letters for clients like Corey Rudl, Mypoints, and Dale Carnegie Training. If you want to explode the response to your sales copy, visit them at http://www.marketingexperts.com for a FREE quote.

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