April 2002
THE INTERNET MARKETING NEWSLETTER
TOP 10 SEARCH ENGINE POSITIONING MISTAKES
By Sumantra Roy
©2004 All Rights Reserved
When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run.
WHERE THE BIG BUCKS ARE
By Bob McElwain
©2004 All Rights Reserved
it's in those last sales made each month, that the potential for significant profits lie. Be sure you have done all possible with your site to assure you make those profitable sales.
TOP 5 MARKETING PREDICTIONS FOR 2002
By Chee Wee
©2004 All Rights Reserved
Pay-per-click (PPC) advertising will rock in 2002. PPC engines like Overture and FindWhat are performing extremely well.
WARNING - YOUR WEBSITE MAY BE KILLING YOUR BUSINESS!
By Bill Daugherty
©2004 All Rights Reserved
Take a few minutes and check your site in these common website problem areas. It can mean the difference between your success and failure on the Web.
HOW TO REVERSE ENGINEER YOUR SUCCESS
By Michael Southon
©2004 All Rights Reserved
When you visit the website of a marketing expert, pay close attention to everything you see. Ask yourself "Why is s/he doing that?". Everything is there for a reason.
UNDERSTANDING AND AVOIDING IDENTITY THEFT
By Jim and Audri Lanford
©2004 All Rights Reserved
This is a fairly complicated issue, so we're going to explain the basics here and give you pointers to some great resources you can use to learn more and to defend yourself.
IMPROVING THE LINK POPULARITY OF YOUR SITE
By Sumantra Roy
©2004 All Rights Reserved
In this article, I explore different methods by which you can improve the link popularity of your site. I start with the methods that you shouldn't bother using, then go on to the moderately effective methods, and then end with the most effective methods you can use to boost the link popularity of your site.
CREATING KEYWORD RICH PAGES
By Sumantra Roy
©2004 All Rights Reserved
Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords. The solution is to create Keyword Rich Pages.
KEY WORDS AND PHRASES TO SKYROCKET YOUR SALES
By Terry Telford
©2004 All Rights Reserved
Why do some ads motivate you to immediately punch your credit card numbers into your computer, while others transport you directly to dreamland? It's the copy, of course!
HOW TO MAXIMIZE YOUR PROFITS FROM PAY-PER-CLICK SEARCH ENGINES
By Trevor Levine
©2004 All Rights Reserved
If you advertise on pay-per-click search engines -- like Overture.com -- here's the easiest way to minimize your risk and maximize your profits:
7 HIGH-POWERED SELLING TACTICS TO INCREASE YOUR SALES
By Bob Leduc
©2004 All Rights Reserved
These 7 simple selling tactics are easy to use and highly effective. They will quickly increase your sales volume and profit -- without increasing your expenses.
TOP TEN WAYS TO PROMOTE YOUR WEB SITE!
By A. T. Rendon
©2004 All Rights Reserved
Here are the Top Ten methods I have used and which anyone can use, to increase traffic to your web site and email to your inbox:
6 STEPS TO PRICE YOUR PRODUCT SO THAT IT SELLS
By Acey Gaspard
©2004 All Rights Reserved
Pricing is a balancing process. You want to create a price that is low enough to be accepted by your market, but high enough to make you the greatest amount of profit. To do this, follow these 6 steps:
USING OFFLINE ADS TO CREATE ONLINE SALES
By Kenny Love
©2004 All Rights Reserved
Why not create, either a small inexpensive classified ad, or an inexpensive Classified/Display ad (these are the ones with the borders/boxes around them and a bold headline), then run it in your own area shopper?
BE YOUR OWN CUSTOMER
By Dave Balch
©2004 All Rights Reserved
Do you actually use your own product or service to see how well it works? I am constantly amazed at the number of products that are simply "unusable" for one reason or another.
SYSTEMATIZE, SYSTEMATIZE, SYSTEMATIZE
By Michael Angier
©2004 All Rights Reserved
Virtually any problem can be solved by creating innovative systems to reduce or eliminate a recurrence. Usually the simplest systems are the best.
SETTING S-M-A-R-T GOALS
By Michael E. Angier
©2004 All Rights Reserved
Studies have shown that less than three percent of people actually write their goals down. And it's this SAME three percent who accomplish more than all the others put together.
SIMPLE MESSAGES IN ADVERTISING
By Kevin Nunley
©2004 All Rights Reserved
It is better to advertise with simple messages and have everyone understand you, than to advertise with complex messages and have only 20% of viewers understand you.
HOW TO GENERATE A HIGH INCOME, AND ACHIEVE THE LIFESTYLE YOU WANT.
By Jon Mills
©2004 All Rights Reserved
The possibilities for an information-based product are almost endless and range from software, to specialist "how-to" reports, to e-books
HOW TO ENSURE YOUR ARTICLE IS NOT PUBLISHED
By Azam Corry
©2004 All Rights Reserved
Almost anyone can write articles of acceptable quality to be published online. You needn't be a literary wizard, nor well-known. It's simply that like most things in life, there's a right, and a wrong way to do it.
SALES LETTERS FOR SUCCESS
By Meredith Pond
©2004 All Rights Reserved
o come up with a sales letter that sizzles without turning your prospects off, there are a few general rules you'd be wise to follow.
THE A-C-T FORMULA FOR CHANGE: ACKNOWLEDGE, CHOOSE AND TRACK
By Michael Angier
©2004 All Rights Reserved
If you want to make meaningful change in your life, get real about what is, get clear on what you want and then track it. Record where you are and your progress in making the change. In doing so, you'll find yourself making changes with less effort and achieving more success.
5 STRATEGIES FOR ORDER FULFILLMENT
By June Campbell
©2004 All Rights Reserved
Fulfillment is simple at a brick and mortar store. The customer pays for the merchandise and carries it away. However, fulfillment is more complicated for a mail order business or a business that is selling via the Internet.
DISCOVER THE SECRET OF MAC-ICE-CREAM MARKETING!
By Aaron Lam
©2004 All Rights Reserved
You can always command a better margin by presenting your products or services in a *perceived* "more expensive manner.
DON'T MAKE TOO MANY ARGUMENTS
By Ron Sathoff
©2004 All Rights Reserved
Choose your best arguments, based on your audience. Then, because you have fewer points to make, you can spend more time elaborating on those points, making them perfectly clear to your listeners.
MRS. SUZUKI JUST HATED TO WAIT
By Charles Burke
©2004 All Rights Reserved
The power that we all have to turn thoughts into reality is a wonderful gift. And life, through this gift, blesses us richly every day. Sometimes, however, we may practice a blind, inflexible insistence that "I want things this way, and this way ONLY!
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